In every company across the globe, analysts are searching for new ways to help brands succeed in an increasingly competitive environment. As the various channels in which their audiences engage have become more complex and muddled, the amount of data that brands have access to has grown seemingly infinite. The question is no longer, “How do we obtain that data,” but rather, “What do we do with it once we have it?” The relationship between man and machine is currently being established — and from a marketing lens, brands are finally able to leverage these new opportunities to truly become Experience Businesses.
Insight That Powers Customer Experiences
At Adobe Summit, we announced Adobe Analytics Cloud — the customer-intelligence engine that powers businesses, enabling brands to move from insight to action in real time by uniquely integrating audience data across all Adobe Clouds. Built on the Adobe Cloud Platform — which provides open application programming interfaces (APIs) with Adobe I/O, a standard data model with Adobe XDM, and an artificial-intelligence framework with Adobe Sensei — brands are able to not only capture, aggregate, rationalize, and understand vast amounts of disparate data better, but also translate that data into singular customer profiles.
The Next Chapter — Virtual Analyst
Today, at Adobe Summit EMEA, we’re thrilled to bring this next chapter to life with Virtual Analyst (powered by Adobe Sensei). Virtual Analyst, the expert that never leaves the office, continuously analyzes data and uses predictive algorithms and machine learning to deliver valuable personalized alerts and insights into unknown anomalies impacting your business — telling the who, what, where, when, why, and how of your business. The combination of anomaly detection and contribution analysis allows Adobe Analytics Cloud customers to automate the most common and expensive data science workflows to identify what’s driving unusual behaviors in their data. Intelligent Alerts then becomes a key partner that proactively identifies and notifies you of those anomalies 24/7. Think of the Virtual Analyst as your data scientist companion.
While in beta, we saw customers use Virtual Analyst in incredibly valuable ways that increased revenue, provided major cost savings, mitigated risks, and more — including identifying both a bug that was auto-removing certain products from a retailer’s cart, resulting in a 73 percent increase in cart removals; and a customer that prematurely ended a campaign, costing the brand $1.7 million each day.
New Content Packs for Power BI
Building onto the partnership between Adobe and Microsoft Power BI — a combined effort to integrate Adobe Analytics with additional data sources — today, we’re also introducing new content packs for Microsoft Power BI, including:
- Traffic Analysis — to quickly discover and analyze digital-traffic trends; and
- Mobile App Analysis — to take an in-depth look at mobile app user engagement and performance.
Ushering in a New Era
With the massive amount of data available right at our fingertips, now is the time for brands to make sure they fully understand the behaviors that clearly drive their bottom lines. Powered by Adobe Sensei, Virtual Analyst ushers in a new area — uniting human and machine to uncover secrets buried deep within customer data.
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