Play to Win: Don’t Let Documents Slow Down Your Customer Experience

Marketing Cloud

Let’s be honest, paper documents and file cabinets are passé. But, with 80 percent of business processes still paper based, it’s a struggle to get campaigns to market quickly. What’s more, it’s next to impossible to outpace the competition without delivering an award winning, all-digital customer experience.

Adobe Document Cloud created quite a buzz at this year’s Summit — and for good reason. It’s setting the pace for faster, better digital workflows and easy document management. Adobe Document Cloud makes it easy to get skin in the game by helping marketers be more productive, drive marketing decision making faster, and deliver those game changing digital experiences customers crave.

Prevent analog whiplash with a completely digital experience

“From your customer’s point of view, anytime you start a process digital and keep the process digital, you make the experience better,” Lori DeFurio, Group Manager, Customer Marketing at Adobe and presenter for Document Cloud at Summit says. “If in the middle of a web or mobile app experience you suddenly ask a customer to do something manual — like print out a mortgage application to sign — the risk of losing that customer becomes really high.”

When faced with an analog break in a process that up until that point had been digital, customers fall off instead of completing a purchase or taking a desired action. No one likes to print out paper documents, sign and scan them. It’s a hassle, and, according to Lori, jumping from digital to analog and back is not only frustrating for the customer, but also opens the door for error, higher cost and wasted time for businesses.

“If you have to write something out on paper — a name, phone number, or birthdate — someone eventually needs to enter it back in. There’s an increased chance for error,” Lori says. An all-digital experience from start to finish is more cohesive, consistent, and faster for. Keeping customers in a fully digital environment without a break in the process just makes sense. That’s where Adobe Document Cloud comes into play.

Deliver hassle free, all-digital experiences from start to finish.

  • Create secure and legally binding digital contracts with Adobe Sign and secure e-signatures.
  • Meet customers where they are with web and mobile apps.
  • Seamlessly integrate with Adobe Experience Manager to create analytics-driven experiences.

Keep brand messaging consistent and cohesive.

  • Customize PDFs with colors and logos to deliver a consistent brand message through the entire buying experience.
  • Brand the signing experience, and keep customers engaged.

Be better. Be faster. Make customers happy.

Adobe Document Cloud integrates end-to-end with the customer experience, but it also creates a streamlined process that eliminates delays and speeds up marketing campaign velocity — from creative approvals to getting assets into market.

Document Cloud includes Adobe Acrobat, the best way to create, manage and collaborate with PDF. Acrobat and PDF have been productivity workhorses for creatives and marketers for years, and for good reason. These tools give marketing teams the ability to collaborate simply and securely with creatives, vendors, and clients. They also translate easily onto mobile platforms.

Imagine the marketing team for a mortgage company is collaborating with a creative agency to launch its new mobile app. Traditionally, these exchanges would go back and forth through lengthy email threads, sending assets from one side to the other, giving approvals in the text, trying to keep track of who has what assets and which assets should only be shared with certain teams. Sound confusing? It can be.

Instead, imagine this process on Document Cloud. Using PDFs, the marketing team and creative agency can communicate freely in one consistent place. Assets can be created and shared securely. Viewing permissions can be limited so no one outside of the project accidentally stumbles on the information. Approvals can be given simply through Adobe Sign, and when it is time to transfer assets from planning to mobile publication, it’s a breeze. All of this means a more effectively executed marketing strategy.

Navigate complexity with the right tools, and exceed customer expectations.

Whether it’s digitizing intimidating paper-based processes like securing a mortgage, collaborating with your team more easily, or finding a better way to add legally binding signatures, Adobe Document Cloud is making it possible for marketers and customers to achieve their goals. Ready to go digital? Start learning about how Adobe Document Cloud can help your business today.

The post Play to Win: Don’t Let Documents Slow Down Your Customer Experience appeared first on Digital Marketing Blog by Adobe.