Now Available in DPS 2015: Restricted Collections


Digital Publishing

We’re very happy to announce that the latest DPS 2015 feature release in late December included the much anticipated Restricted Collections feature. With this powerful new feature, content producers and administrators have the ability to control the exact content that each user is able to see within an app, creating endless possibilities for delivering highly customized and targeted user experiences.

Let’s explore a few scenarios where this feature can make a big impact on your business. If your sales organization has an app that contains information on multiple product lines, you can used Restricted Collections to customize content for individual sales reps based on what is relevant to them. Rather than clutter up their app experience with every product line, simply set the Restricted Collection rules to select the right content for the right people. Perhaps your company has an app that the HR team uses as a recruiting tool and is available publicly. With Restricted Collections, you can easily add internal content that only employees could access once they sign in.

Example of restricted collections within a browse page

Example of restricted collections within a browse page

How It Works

Restricted Collections operates off of a user’s sign-in credentials. Once authenticated, the application viewer will check to see which collections a user is entitled to see. To take advantage of this new Restricted Collections feature within your application, you must first enable Direct Entitlement within the project settings. The entitlement database that the user is authenticating against must return back a listing of collection product IDs that the user has access to. A content producer using the DPS 2015 dashboard can edit a collection’s product ID (under the products and subscription dashboard panel) to specify it as restricted. Keep in mind when editing product IDs that multiple collections can use the same product ID.

Product ID settings to define a collection as restricted

Product ID settings to define a collection as restricted

We’re really excited to bring you Restricted Collections within DPS 2015. This opens the door for enterprises seeking additional flexibility in delivering content to large and varied audiences. Check out this video for more details:

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9 Ways to Drive Mobile Content Reach with DPS Social Sharing


Digital Publishing

Social sharing enables your users to extend the reach of your brand and mobile app content to potential new users. By enabling social sharing in your app built with Adobe Digital Publishing Solution (DPS), your users can share articles to their friends and followers via email, text messages and a variety of social networks.

In DPS 2015, we’ve updated the article sharing experience by integrating with native OS sharing frameworks and providing new receiving experiences. Users can now share articles to Evernote, LinkedIn and other networks in addition to Facebook and Twitter. The exact sharing options available to your users will depend on which networks their mobile OS supports and which applications they have installed. Friends and followers who receive the share will be able to view either a social share page constructed from your article metadata or view the article on your website. The choice is yours. Use the tips below to make the most of your social share experience.

Social Sharing 1

1. Choose your share experience

DPS 2015 provides two different article share experiences: a social share landing page dynamically created for your article or the article hosted on your website. Before turning on social sharing, you’ll want to decide which experience you want to give your users.

If you publish all of your content to both DPS and your website, you may prefer the “direct to web” sharing so that users can read the article on your website. If you publish only a subset of content to your website, the social share landing page will provide a content experience and promote your DPS app.

The Social Share URL in Article Properties will determine which experience your users receive. To provide a “direct to web” experience, enter the URL of the article on your website. To provide the social share landing page experience, you can ignore this field. The URL will be automatically created for you.

Social Sharing 2

2. Take full advantage of the social share landing page

The landing page experience has significantly evolved since previous versions of DPS. The social share landing page in DPS 2015 is a responsive-design, HTML page dynamically created from your content images and metadata. The page displays in all modern mobile and desktop browsers providing a cross-platform receiving experience that gives users article content without requiring an app installation first.

The social share landing page can include a banner to promote your app, content from the article that was shared and highlights of additional articles from the same collection. To take full advantage of the social share landing page, you’ll want to make sure that you’ve included the images and metadata used by the page.

  • Article Properties: Article Title, Author, Social Media Image, Article Text, Web Article URL
  • Collection Properties: Collection Title
  • Project Settings: Brand Image, App Store URLs

Social Sharing 3

3. Select a social media image

The social media image is uploaded on the images tab of article properties. This optional image will be used in the social share landing page and in posts to social networks that support images. Choose an image to engage your audience. If no social media image is provided, the article image will be used.

Social Sharing 4

4. Pique users’ interest with article text

Article text is added on the social sharing tab of article properties. We recommend including the first couple paragraphs of text from the article so that your users can begin reading immediately after receiving the social share; however, the text you include here is your choice. If no article text is provided, the article abstract will be displayed on the social share landing page.

5. Drive additional traffic with a web article URL

When you choose to use the social share landing page, you can still provide a link to articles that are also available on your website. Add a web article URL on the social sharing tab in article properties and a link to your web article will be included on the social share landing page.

6. Make sure you use top-level collections and article links correctly

If you use one top-level collection for Phone & Tablet devices, a link to the article is generated and will display on the social share landing page. Clicking this link will go to the article in the mobile app (provided the app is installed). Note: A link is not generated when two top-level collections are used because articles may be different across phones and tablets.

7. Drive app downloads with a promotion banner

The banner at the top of the social share landing page will display your brand image and buttons to enable users to install your app. Upload your brand image on the basic tab in Project Settings. This image is also used in your app menu.

App buttons will be displayed for each app URL you enter on the store tab in Project Settings. When a user views the social share landing page in a mobile browser, only the button for that platform will display.

If you have used Adobe Acquisition Tracking, you can track the complete article share loop from shares out (social shares), to resulting received share views (social share referrals) to app installs. In the app URL fields, paste the tracking URL for each app instead of the store URL.

8. Enable social sharing without rebuilding your app

You can enable social sharing at anytime without rebuilding your app. Checking the box to enable social sharing on the basic tab in Project Settings will turn on the share icon in the header of your app and make article sharing available to your users.

9. Measure and optimize with social analytics

DPS 2015 includes new social analytics reports. Use these reports to measure the results of social sharing in your DPS app.

  • Engagement of current user with Social (Social Shares: # of article shares to a network e.g. Facebook, Twitter)
  • Engagement of potential new users (Social Share Landing Page Views: # of article SSLP views)
  • Impact of different share networks (Social Share Referrals: # of article SSLP views that came from different networks e.g. Facebook, Twitter)
  • Successful app installs from the Social Share Landing Page (Requires App Acquisition tracking)

With these tips, you can extend the reach of your content and brand to new users through email, text messages and a variety of social networks. Happy sharing!

Question for our readers (please answer in the comments section below):

How do you create mobile content that is not only engaging but also shareable?

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The evolution of brands into media companies in a content-rich world


Digital Publishing

By Russell Pierpoint, Managing Director at Evolved Media Solutions

There has been a totemic shift in publishing over the past ten years. So much so, it’s hard to define exactly who a publisher is these days! One of our clients, The National Theatre, is a case in point here as it sees itself as a fairly prolific publisher, but it is clearly far from the traditional definition. As Toby Coffey, Head of Digital at the National Theatre, explains, this stems from its content-led marketing strategy and the launch of its ‘Backstage’ app, which we built for them. As a result, every month they are now delivering hours of content to their app – be it written, video, photos or audio.

It’s this growth in content that is driving this change. The most up-to-date figures from AOL/Nielsen in 2013 state that 27 million pieces of content are shared every day and I can only assume that this has shifted significantly upwards in the past two years. For consumers, the number of places they go to for information has exploded – a daily newspaper fix often replaced by a minute-by-minute Twitter update on global headlines. And where they may have visited brand websites for a ‘shop window’ on products, now they are consuming news and videos, downloading podcasts onto their devices and much more. Indeed, many brand websites are now indistinguishable from media websites.

Take Coke as another example. Its website, while clearly Coke-centric, is a multi-faceted communications vehicle that enables the brand to engage far more deeply with consumers than was conceivable just a few years ago. It tackles issues (such as problems around obesity) head on, with news about research into the issue and what the brand is doing to counteract it; product news and videos of new ad campaigns are balanced with news about Coke’s 5by20 initiative to empower female entrepreneurs and about volunteering for the Special Olympics (sponsored by Coke). It may not be BBC News, but Coke is a bona fide publisher of content that is clearly giving consumers what they want if the size of Coke’s social media following is anything to go by.

Evolved Body

The opportunity this approach provides advertisers to develop the kind of deep relationship that readers and subscribers have with publishers is incredibly exciting. It’s one that brands should be jumping on, but it can seem complex and daunting. However, technology is evolving fast and becoming increasingly user-centric. Below are four ways in which brands of any size can harness the power of this new technology in order to join the publishing revolution:

Integrate to elevate your content

Content tools such as Adobe Digital Publishing Solution (DPS) allow marketers and designers to create platforms for their content and publish engaging mobile app experiences. If the likes of WoodWing’s cloud-based HTML5 authoring tool, Inception, is then integrated into this, brands can easily create beautiful, responsive content for any channel without the need for developers. The straightforward controls in the system also mean that the content created will fully reflect brand guidelines too.

Make it about the consumer

Brands need to think beyond how technology can make their lives easier. Equal, if not more important, is looking at how technology can make it easier for consumers to consume and engage with that content. For instance, with Adobe DPS it’s possible to allow a consumer to instantly access streamed content whenever they open an app rather than having to download it. In addition, it makes it possible for them to personalize the content they see and how they want to discover and collate it, depending on their interests.

Don’t put it off

Adopting a content-led, publisher style approach for a brand can seem overwhelming – especially from a standing start. However, once you have your strategy agreed, it can be a relatively quick process to create a bespoke content platform if you have the right team in process. When we built the National Theatre app it took two of us five weeks to build it from start to finish – with me creating the app and configuring it, preparing it for submission to Apple (for the App Store) and taking it through that process. The other team member worked on WoodWing Inception, defining and creating all the CSS styling (specifying how the content should look) for the HTML5 content in the backstage part of the app. That’s not long to wait for something that is set to have a significant impact on the business, enabling the National Theatre to engage with global audiences and ultimately create a new revenue stream through premium content

Get creative

We are only just scratching the surface in terms of other new and exciting ways in which technology can deliver ever-more creative content, such as geolocation, gyroscope and virtual reality. Back at the National Theatre, Toby Coffey’s team is clearly having great fun stretching the boundaries of creativity in content development; for instance, creating fascinating 360 degree photography of costumes (costumes are one of the top content subjects at the National Theatre) and producing lenticular-based imagery that make it possible for fans of the theatre’s dual-cast Frankenstein production to morph Jonny Lee Miller’s face into Benedict Cumberbatch’s by tilting the phone left and right – making the publication page go viral. They are also developing interactive backgrounds, and their latest wonderland programme features a gyroscope which allows the user to control a zombie arcade game.

However, while not all brands or publishers have access to A-list stars, the opportunities for consumer engagement and brand building through great content, delivered by new technology, are the same. Whether you’re creating an annual report, luxury magazine, website or app, today’s content tools mean we can all be fantastic storytellers – and if you can tell an interesting and relevant story, your audience will listen.

 

Question for our readers (please answer in the comments section below):

How has the massive shift of content consumption on mobile changed the way your customers engage with your brand?

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See how two leading companies are using sales apps to drive business forward


Digital Publishing

In just a few short years, consumer mobile apps have become part of everyday life, used for everything from catching up on news headlines to staying connected to favorite brands. Now, they’re going mainstream in the enterprise. In fact, according to analyst firm IDC, the number of enterprise mobile apps is expected to quadruple by 2016.

Apps can engage your employees in the same way that they capture the attention of your customers, on devices they’re already using. IDC found that nearly 80% of companies surveyed plan to increase their mobile investment in the next 12 to 18 months. This increase in spending is due in part to the positive impact enterprise mobile apps can have on productivity. A Mobile Helix/Vanson Bourne survey found that nearly 50% of enterprise mobile app users reported productivity increases of 40% or more. With that level of engagement, apps can help drive your business forward.

One way that enterprise apps can make an impact is in the area of sales enablement. Companies continually face the challenge of consolidating large quantities of sales enablement materials and keeping that content up-to-date for sales teams. Sales enablement apps give companies the ability to better connect audiences to their businesses by replacing printed sales materials with vivid, interactive content that is always current and at their fingertips. In addition, built-in analytics let companies see who is accessing content, what resonates and how usage impacts sales.

Here, we’ll look at examples of two enterprises using sales enablement apps created with Adobe Digital Publishing Solution (DPS) to arm their sales teams with useful and relevant information for real-world sales opportunities.

Sales on the high seas

Knowledgeable Employees 1

Celebrity Cruises is known for delivering modern luxury cruises for contemporary guests. The company understands that people on a cruise are often eager to plan their next seagoing adventure. That’s why the company equips its Future Cruise sales team on board its ships with iPads and an innovative new DPS app to help guests book their next cruise.

 

Knowledgeable Employees 2

The Future Cruise Sales app lets the sales teams conduct interactive vacation planning sessions wherever and whenever a guest desires on the ship. The app experience includes rich and immersive destination information—all illustrated with photography and video that makes it possible for travelers to imagine themselves on their next Celebrity cruise.

 

Knowledgeable Employees 3

In addition to helping cut booking time by 40%, the app has increased future cruise revenue. Empowering sales teams to enhance the guest experience through personalized counseling reinforces Celebrity’s luxury brand promise and helps the company generate more leads and close more business.

 

Driving sales enablement

Knowledgeable Employees 4

The luxury real estate brokerage firm Sotheby’s International Realty is also transforming its business using an enterprise app created in DPS. The latest sales tool to help the company’s more than 15,000 sales associates, located in more than 47 countries, market Sotheby’s International Realty services is an iPad app called Anthology: The Collection of an Extraordinary Brand.

 

Knowledgeable Employees 5

Previously, the company designed, printed and distributed beautifully bound brochures to its 660 offices. However, the printed materials represented a very large expense for the company, and were often out-of-date upon receipt. When information changed, the old brochures were still handed out, but the sales representatives had to remember to identify changes for clients.

 

Knowledgeable Employees 6

In just three months, Sotheby’s International Realty created an app that saves the company $1 million in printing, distribution and storage costs that would have been spent to keep printed brochures up to date. Using the Anthology app, sales associates can clearly and consistently articulate the latest benefits of listing properties with the Sotheby’s International Realty global network.

 

Knowledgeable Employees 7

The app not only presents a consistent client experience across its offices and geographies, but also showcases all that Sotheby’s International Realty does for its clients from a marketing perspective. Sales associates can also be alerted to the latest app content with push notifications.

 

Knowledgeable Employees 8

The company distributes updates to the app whenever they are needed, and, with built-in analytics in DPS, Sotheby’s International Realty can quickly determine what’s working well and refine the app accordingly.

 

Sales enablement apps drive revenue

Sales enablement apps help companies take volumes of content from different locations on corporate servers or trapped behind firewalls and make it available to sales people through accessible mobile apps. These apps keep sales people connected to the business by giving them a single place to access the most up-to-date sales materials, educating them on new products and services, helping them prepare for important meetings and even serving as a client-facing tool to help facilitate conversations and showcase valuable proof points.

By capitalizing on the trend to engage employees with the same compelling experiences in their day-to-day jobs as they enjoy in their personal lives, companies can make sales associates more successful and productive—and genuinely enhance the customer experience.

Question for our readers (please answer with a comment below):

How do/could digital mobile apps change the way your company does business?

Click here to find out more about how enterprises are driving real results with Adobe DPS.

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‘Made With DPS’ apps recognized at 2015 Digital Magazine Awards


Digital Publishing

It’s no secret—Adobe Digital Publishing Solution (DPS) customers know how to create beautiful, immersive apps that deliver real business results. On November 11, 2015, a few of them received top honors at the Digital Magazine Awards in London, the annual event that celebrates excellence in digital publishing. Overall there were 7 winners from 26 nominations of ‘Made With DPS’ apps. Congratulations to these great brands, agencies and partners! The apps themselves do the talking and show that Digital Publishing Solution really is the future of mobile apps!

Here’s a look at the winners and nominees along with the categories each brand competed in:

Winners

Qantas (customer)

Qantas

Building its app using DPS 2015, Australia’s largest airline Qantas (together with Medium Rare Content) won three awards for ‘Launch of the Year (New Format),’ ‘Customer Magazine of the Year’ and ‘Travel Magazine of the Year.’

WIRED (mag oty)

Wired UK

Built on Adobe Digital Publishing Suite, popular news magazine Wired UK (together with Condé Nast Publications) took home the coveted ‘Magazine of the Year’ award and was also recognized for the ‘Cover of the Year‘ and ‘Technology Magazine of the Year.’

Top Gear (motoring)

Top Gear

Also built on the original DPS, BBC’s beloved Top Gear received the ‘Motoring Magazine of the Year’ award. Be sure to check out their even more amazing Top Gear Extra app, built on DPS 2015, that sees a remarkable 44% of readers visit daily.

 

Nominees

These apps are still winners in our book! Congratulations on being recognized for your top-caliber content:

National Theatre

  • Cover of the Year for its Frankenstein Digital Programme
  • Innovation of the Year
  • Specialist Magazine of the Year

Swiss

  • Innovation of the Year
  • Travel Magazine of the Year

Gourmet Traveller Wine

  • Launch of the Year (New Format)
  • Travel Magazine of the Year
  • Art & Design Magazine of the Year
  • Food & Drink Magazine of the Year

Gather Journal

  • Launch of the Year (New Format)
  • Food & Drink Magazine of the Year

Fast Company

  • Innovation of the Year

Top Gear

  • Innovation of the Year

Live Happy

  • Customer Magazine of the Year

World Ark

  • Customer Magazine of the Year

Backstory

  • Film & Entertainment Magazine of the Year

Business Aviation Insider

  • News & Business Magazine of the Year

Wired UK

  • Innovation of the Year
  • Launch of the Year (New Format)

Visit our gallery and take a look at what other brands have created with the new Digital Publishing Solution.

To start building an engaging mobile app for your brand, sign up for a free 30-day trial today!

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