Reaching Enterprise Customers Through Personalization

Marketing Cloud

More than 7,000 companies worldwide rely on Informatica software tools for establishing and maintaining enterprise data warehouses. In five years, Informatica wants to double its value to $10 billion by focusing on customer experiences.

Informatica currently serves customers from 30 websites and in 8 languages. After charting the path for growth, IT and marketing teams quickly realized that the existing content management system (CMS) couldn’t scale to meet stakeholders’ goals. The company needed a CMS that could help convey complex information about enterprise data-management solutions by integrating with multiple backend systems and delivering personalized experiences.

How Adobe Solutions Help Informatica Achieve Its Goals
“The powerful features in Adobe Experience Manager and its proven track record and ease of use made the Adobe solution the obvious choice for a CMS,” says Gary Gamitian, director of Web Development, Informatica. “We also wanted to be sure that every online experience we deliver is tailored to a customer’s needs, so we selected Adobe Analytics and Target along with Experience Manager.”

Informatica uses Adobe Marketing Cloud solutions to increase digital traffic, capture timely customer information, support electronic forms, and improve search engine results. For example, Adobe Analytics and Target allow marketers and sales representatives to analyze data captured in diverse systems to deliver specific information regarding top leads via Experience Manager. Since adopting Adobe Marketing Cloud, Informatica has seen global website visits jump 61 percent and organic search visits increase by 55 percent.

Learn more about how Informatica benefits from using Adobe Marketing Cloud solutions, including Experience Manager, Target, and Analytics.

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Adobe and Sling TV Bring Real-Time Advertising to Live Streaming TV

Marketing Cloud

Adobe and Sling TV have opened the streaming TV service’s premium live video ad impressions to all Adobe Advertising Cloud U.S. clients. Sling TV’s programmatic debut on partner platforms including Adobe marks an industry first. Never before have advertisers had access to a distributor’s live linear TV impressions, bid on and delivered in real time.

And Adobe advertisers are jumping in. Days before opening tipoff, brands broke into the NCAA tournament – a marquee advertising event famous for selling out months in advance. Within the Adobe Advertising Cloud, clients gained quick access to basketball fans during live tournament games and surrounding sports coverage on Sling TV.

Adobe and Sling TV’s partnership enables marketers to bid in a private marketplace environment via the same platform they already use to manage their cross-channel advertising initiatives.

“Through real-time bidding and delivery, an Adobe client could seize an opportunity to air a live linear ad during must-see events as early as primetime tonight,” explains Adam Lowy, general manager for Advanced TV, Digital and Analytics with DISH Media Sales, which operates direct and programmatic sales for Sling TV. “This type of availability is a total mind-shift in how TV can become part of a dynamic digital ad buy.”

Sling TV ads reach consumers wherever, whenever they’re watching with the full screen viewability of traditional TV and the advanced targeting, reporting and controls of the digital world.

Ads can be geo-targeted in real time, targeted by platform or even by specific device so that advertisers can drill down to smartphone viewers during their daily commute, or only those watching in their living room on a Roku. Adobe Advertising Cloud clients can also target specific Sling TV audiences by demographic, daypart, network, genre and more.

Earlier this week at Summit, Adobe unveiled the Adobe Experience Cloud to an audience of more than 12,000 digital marketers from across the globe. Learn more about Adobe Summit here.

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The Experience Business: How Do You Measure Success?

Marketing Cloud

The experience business. Not to be overly simplistic or obvious, but the term “experience business” is made of two important words: experience and business. Of course, you want to provide your customers with amazing experiences wherever they touch your brand — on your app, website, kiosk, and even with your customer-service representatives or in-store salespeople. Doing a good job creating those customer experiences? That’s a point of pride for you. You want people to like your company and probably have multiple ways of determining where you stand with your customers — everything from ratings and surveys to evaluating their willingness to recommend you to their friends. You’re not immune to the need for recognition.

All that goes without saying.

But, as a business, you know you can never take your eye off what sustains your business and moves it forward. Let’s face it — at the end of the day, we’re usually talking about money. The type of business you’re in determines how you make money. For example, retailers sell goods, hotel companies book rooms, banks approve credit, and many nonprofits generate revenue through donations. So, while companies like US Bank, Marriott, and Australia Post — as well as many other brands who are with you at Adobe Summit this week — all make money in different ways, what they have in common is a strong desire to optimize those all-important experiences they deliver against their most vital financial-success metrics.

The Adobe Target Payoff Infographic
So, how does Adobe Target — the experience-optimization technology behind Adobe Marketing Cloud — help you succeed? Well, just like you, those of us on the Adobe Target team take experience optimization very seriously. Target helps you deliver personalized experiences, as well as experiment with them, and then it ensures that those experiences pay off. What measures point to this success other than the conversion-rate lift you see associated with an experiment variation?

To give you just a hint at how much of a payoff companies stand to gain from Target, we looked at the aggregated figures across our user base and created the Adobe Target Payoff infographic — an infographic that is simply chock full of interesting stats and numbers, all based on data from the Adobe Target system.

Following are a few examples of what this infographic highlights.

Experiences and Revenue
In 2016, Target delivered experiences to over 18 billion people — that’s 2.5 times the world population! And, through those experiences, we had a hand in generating over $99 billion for our customers.

But, let’s dig down into the success of Adobe Target’s users, focusing on a few key industries.

Retail Industry
If you’re in retail, you’re seeing big payoffs with Target. Our own research shows that the retail industry’s average conversion rate is 2.3 percent — Target retail users are beating that rate by 6 percent. So, hypothetically, if each conversion leads to a $30 sale, and you have 20,000 visitors — that’s an additional $36K in your pocket compared to those who are just hitting the industry average.

Media and Entertainment Industry
If you work in the media and entertainment industry, you’ve also seen massive returns from Target, increasing your revenue per visitor (RPV) by 60 percent just in the last year alone. That’s easy math. If you had 20,000 visitors, and the RPV was $5 last year, then you made $100K last year. And this year, you’ll make $160K.

Financial Industry
If you’re in financial services, you’re using Target to experiment more and learn what makes visitors tick. What you’ve learned has helped your company double the number of conversions from each visitor in 2016 compared with 2015. That’s big progress.

Travel and Hospitality Industry
Similarly, travel and hospitality companies delivered 28 percent more experiment variations in 2016 compared to the previous year. As a result, your visitors took almost one-hundred million more actions that you wanted them to take — such as booking rooms or joining customer-loyalty programs. If you tie even a fraction of those actions to revenue, it’s clear you’re significantly increasing your bottom line.

From Experimenting — to Experiencing — With Adobe
As part of the Adobe Target team, we get to take part in these really creative ideas that can be put to the test through experiments — to become experiences. So, how do you measure the value of an idea? Let’s consider a real example — adding an anxiety clock to a website to let visitors know when Black Friday deals ended. The clock generated an additional $209K for a retailer on Black Friday. A brilliant idea — and, as it turns out, a highly profitable one as well.

When you look at these types of successes across many customers in many industries, you can imagine the impact that these experiments and experiences have. Experimenting with Adobe Target pays off for our customers in big ways.

We’re privileged to work with you and other amazing brands across industries — brands that continually stretch the bounds of how to express ideas, make experiences richer, and experiment with new things in digital that will continue to offer even more ways to realize business payoffs down the road. And, all from the experiences that you already enjoy giving your customers.

Take a look at the Adobe Target Payoff infographic to see where your business contributed to these exciting measures.

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Auto-Target: Personalization reimagined by Adobe Target, Powered by Sensei

Marketing Cloud

We’ve been talking about personalization for more than a decade now. So, why then does the conversation always feel roughly the same when so much has changed. In that timeframe, we’ve had advances both in algorithms and machine learning. Marketers can now take matters into their own hands, applying data science to personalize across the enterprise. Just look at our Visual Experience Composer as exhibit A for that point. The appetite for personalization hasn’t diminished — report after report show it’s a top priority for investment on every vertical.

So, why hasn’t the personalization conversation changed? Why do at least half of businesses limit their personalization to the homepage hero, carousel, marquee, primary banner, or secondary banner of their sites or apps? So much untapped potential.

We’re Excited to Introduce One-Click Personalization With Auto-Target.
At Adobe, we know the potential of personalization and have been on a mission to reinvent this space. We have been developing technology both to blur the lines between testing and personalization and to democratize personalization at scale across all businesses and in all industries. To blur those lines, we needed to remove the artificial barriers between A/B testing and personalization from within the activity setup workflow — and we did exactly that in our newest Adobe Target Premium feature: Auto-Target — one-click personalization available in the A/B testing workflow of Adobe Target Premium.

Now, more people in your company can do more types of personalization — all with just one click.

Auto-Target Enables Faster — and More — Personalization.
Here’s the path we took to develop Auto-Target as well as some of the reasons for the choices we made as we worked to develop this single-click personalization.

Just a decade ago, you might have used three or more vendors to do everything you needed in online testing and personalization — A/B testing, multivariate testing, rules-based targeting, algorithmic personalization, and even recommendations. Adobe Target Classic had these functions and more spread across a few user interfaces and workflows. Then, we launched Adobe Target Premium in 2013. The entire spectrum of testing and automation suddenly became available under one roof for the first time ever — with one common set of rules, governance, and workflows.

We’ve come a long way with Adobe Target, but we’re still working on removing the vestiges of outdated ways of thinking in our solution. For example, while Adobe Target Premium’s Automated Personalization feature drives significant lift for many of our customers, you select it in the user interface (UI) as the first step in setting up a Target activity. Only later do you specify the experiences that will be part of that activity. We wanted to give you — as a marketer or product owner — the option to fundamentally flip this around, defining the experiences first and then choosing what activity type to apply.

Auto-Target is this brand-new option. From within the A/B-activity setup workflow, you can now choose whether to use Manual Allocation (traditional A/B testing), Auto-Allocate (a multiarmed bandit), or the new Auto-Target after you’ve made your experience decisions. By selecting Auto-Target, you choose to apply our specialized personalization — based on random-forest machine learning — to the entire experience. We’ve placed this choice in the second step of a three-step workflow so that, with a single click, you can now experiment with and discover the power of personalization on your experiences.

By the way, we’ve noticed that, when we’ve made this feature available to customers, they’ve naturally decided to give it a try — its placement in the workflow sequence seems to coax customers into trying it. And they like it.

Auto-Target Enables More Types of Personalization in More Places.
Our one-click personalization is the feature that’s moving the ball forward with personalization. That’s pretty exciting. What’s more exciting though is learning all the great ways you might use this new personalization feature in Target. To really understand how Auto-Target offers a different way to personalize, you need to look at it in comparison with Automated Personalization. It’s different, and I’ll explain how.

We designed the activity-type Automated Personalization for full factorial personalization; meaning, each change you make on any given page multiplies the number of experiences being created for the activity. So, if you have three background images and two different sets of offer copy, you have six different combinations you can examine to determine which is best to deliver to a visitor. Automated Personalization was built for personalizing at the content level, not the experience level.

But, it’s 2017, and we’re well beyond simply personalizing content alone. Auto-Target, as part of the A/B workflow, does not have the multivariate strings attached that Automated Personalization does. With Auto-Target, if you change five things on a page, that doesn’t represent five different variables that multiply the possible experience combinations to test and personalize. Instead, those five changes produce one holistic experience that you can add as a personalization-experience option.

Why is that so important? With our custom code editor and Visual Experience Composer, the types of changes you can make are unlimited. Just a few years ago, you might have run an A/B test on your checkout flow (1-step versus 3-step, for instance) to find the best overall performer. When the test concluded, you’d deliver the better-performing experience to everyone. With Auto-Target, you keep both journeys and personalize the appropriate journey to the right person based on each person’s history, context, and user profile.

The beauty of Auto-Target is that, with just one click to turn it on, you can transform any A/B test in Adobe Target Premium into a personalized activity. In other words, every A/B test can have multiple winners — each one mapped to an individual visitor — that adapt over time based on additional actions the visitor takes.

Extend Machine Learning Beyond Web and Mobile With Form Composer.
We understand that personalization goes well beyond web and mobile sites. To meet your need to apply machine-driven personalization beyond the web, we added the Form Composer to Adobe Target, enabling you to use Auto-Target with native and hybrid mobile apps, set-top boxes, videogame consoles, Internet of Things (IOT) devices, and in-store kiosks.

When you think about personalization, it tends to involve both the marketer and the consumer. The marketer wants to deliver the best experience possible to the consumer and uses a machine-learning sidekick to get the job done. But, imagine a scenario in which your consumers are interacting with a human face of your brand and not a screen. Personalization at this level needs to involve a third voice — the brand ambassador. You can use Auto-Target in these non-digital scenarios, too. For example, a major telecommunications provider could use it to test, personalize, and optimize their call-center scripts to improve the consumer experience while building a more efficient customer-support team.

Personalize in More Ways and Places With Adobe Target.
If you’re an Adobe Target Premium user, Auto-Target allows you to truly address the goal of the experience business — to deliver exceptional experiences that cater to your customers and make them feel valued. It does this by letting you personalize experiences — not just content — and it extends that ability any place your visitor connects with your brand. We also believe that, when you see how easy it is to give it a try — you will. And, once you experience the results, we’re confident that you’ll start personalizing with Auto-Target everywhere. The conversation around personalization is finally about to change.

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Designing for Email: Empowering Designers to Deliver for Brands

Marketing Cloud

Many of the world’s leading organizations rely on agencies or freelance creative teams to help inspire bold ideas that set them apart from the pack. Outside perspectives and fresh ideas are always beneficial for any marketing campaign. Yet, we all know the creative process and workflow can be laborious — and even more so when it involves external parties.

Email marketing continues to be the channel that delivers, and beautiful, compelling emails are paramount to a brand’s success, which is why it’s so important that we help designers easily execute on their email designs. To address this, Adobe is integrating two solutions to enable designers and, ultimately, brands to create exquisite, engaging, and best-in-class emails. Together, Adobe Dreamweaver and Adobe Campaign promise a seamless process and relationship between creatives and brands.

Integrating Adobe Dreamweaver With Adobe Campaign Benefits Agencies.
Creative agencies and marketers alike are wasting precious time with the many steps required to bring an email from conception to execution. The time-consuming process of moving back and forth from design software to an email-marketing solution demands transformation. We recently announced the beta program for integrating Adobe Dreamweaver with Adobe Campaign, enabling email designers to not only create emails in Adobe Dreamweaver that automatically sync with Adobe Campaign, but also send personalized, contextual emails more quickly. This integration is in beta for Adobe Campaign Standard customers and will be showcased onstage at Adobe Summit 2017.

The integration of Adobe Dreamweaver and Adobe Campaign benefits agencies by empowering them to:

1. Accelerate Delivery to Clients: Designers can design and create emails in Adobe Dreamweaver that automatically sync every edit with Adobe Campaign. The result is stunning emails that look great on every screen and are created much faster and more efficiently than ever before.

2. Alleviate the Back-and-Forth With Clients: Gone are the days of managing multiple HTML files or manually transferring and uploading images saved locally. When designers make edits from clients in Adobe Dreamweaver, they are automatically synced with Adobe Campaign.

3. Personalize With Ease: Data is vital when it comes to designing personalized content. Access to an Adobe Campaign toolbar in Adobe Dreamweaver enables designers to pull personalization fields directly from Adobe Campaign.

Integrating With the Creative Software-Development Kit (SDK) Offers Further Benefits.
We recognize that not all businesses utilize agencies. In many small- and medium-sized businesses, creative designers also handle the email-marketing functions. This audience tends to have more organizational flexibility when it comes to email design and lacks the approval process that agencies must undergo with brands. Last-minute design and image modifications are needed before they hit ‘send’ on emails.

To address this, we’re announcing plans today to integrate the Creative Cloud’s Creative SDK. Email marketers will now be able to leverage the Creative SDK’s ability to edit and manipulate images within an email, making it easier and faster for designers to create and send emails.

In Sum
Standout email-marketing campaigns are core to delivering memorable and meaningful experiences to customers. By combining the power of Adobe Creative Cloud with that of Adobe Campaign, we’re bringing creative magic to email marketing today — with even more in store for the future.

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Introducing Real-time Campaign Analysis at your Fingertips

Marketing Cloud

Though the potential of cross-channel marketing is significant, so are the obstacles to delivering the cross-channel experiences it promises — even for the most sophisticated digital marketers. The challenges faced by businesses are often present from their inceptions, starting with how most companies are organized. Because internal teams aren’t connected to each other, experiences are often designed, executed, and measured in isolation. In fact, the biggest challenges that marketers encounter with cross-channel marketing are typically related to data. Each time an individual interacts with a brand, marketers are offered a new data point. Sometimes, there’s not enough information available to glean helpful new insights; other times, inaccurate data leads to campaign misfires; and oftentimes, even when all the right data is there, it’s still not synthesized into insights quickly enough, leaving marketers unable to act on customer needs.

Without a complete and integrated analysis of your campaign’s effectiveness, it’s nearly impossible to adjust your interactions accordingly — even automatically.

Adobe Campaign’s Dynamic Reporting Tool Delivers Real-Time Marketing Data.
Today, at Adobe Summit, we’re announcing a new capability that blends our legacies in both cross-channel and data-driven marketing.

Gone are the days of canned reports that fail to drive action within an organization. Analysis Workspace combines Adobe’s creative heritage with data analysis, offering intuitive tools to support data-driven marketing and enabling companies to analyze, share, and utilize data within an organization. We’re now extending this capability from Adobe Analytics to Adobe Campaign Standard. The new Dynamic Reporting tool provides a flexible “canvas” approach so data points are easily curated and presented in ways that will resonate with the intended audience, and performance is prioritized through analysis at the speed of thought, dramatically improving Adobe Campaign’s reporting capabilities.

What Makes Dynamic Reporting Unique?
Dynamic Reporting provides unique, state-of-the-art visualization to place real-time marketing data at your fingertips. It starts with out-of-the-box business reports that deliver real-time insights into campaign execution and results — but, it doesn’t stop there. Dynamic Reporting also offers an opportunity to interactively customize out-of-the-box reports using predefined metrics, dimensions, and time variables. Drag-and-drop and slice-and-dice as much as you’d like and filter reports by program, campaign, delivery, organization, or geographical segment. In addition, you can create your own dashboards to analyze campaign data and optimize your strategy or export data in your own business-intelligence tool for broader analysis.

With Adobe Campaign’s Dynamic Reporting, you don’t have to be a data analyst to quickly and easily identify and act on insights. You can surface campaign results in real time to quickly determine not only which channels and promotions are driving the desired results, but also where course corrections might be needed. Essentially, you turn plain data into deep and meaningful insights, providing you with more power and flexibility to drive your business forward.

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Achieve Adobe Certified Expert Status with New Adobe Target Exams

Marketing Cloud

Digital optimization and personalization expertise has become one of the hottest, most sought after skillsets for today’s business—no matter what industry you’re in. If you’re among the talented few who have skills in this area, the world may be your oyster. However, digital agencies need to give potential clients confidence that they have the chops, knowledge, and expertise to deliver on optimization initiatives. Individual practitioners also need to prove to their teams—as well as potential employers—their level of experience in this space and their ability to gain insights and maximize ROI using the industry-leading capabilities of Adobe Target.

That’s where the new Adobe Certified Expert (ACE) exams for Adobe Target come in. These certifications test and measure your abilities using Adobe Target and your knowledge of optimization and personalization. They set your agency or you apart from others by stating that you have a deep level of understanding certain core competencies. These certifications also enable you to make the strong case that you bring greater value to an employer or client. As an agency or individual practitioner, you’re in a better position to pursue better opportunities and program ownership.

Announcing two new Adobe Target ACE exams for Adobe partners and enterprise practitioners
So why are we bringing all this up? Adobe Target recently undertook the development of a new certification process and recruited digital optimization partner Brooks Bell to help develop two completely revamped certification exams—our Adobe Target Business Practitioner and Adobe Target Analyst certifications:

  • We designed the Target Business Practitioner exam for people who have used the tool for at a minimum of two years. A pre-requisite for the Analyst exam, it tests an individual’s knowledge of and ability to use Adobe Target functionality.
  • The Target Analyst exam is our more advanced exam. It’s designed for users who have worked with the solution for a minimum of three years. This test focuses more on the skills the person has in optimization and personalization, along with how to analyze the results and interpret the statistics provided in Adobe Target.

Jason Hickey, Senior Product Marketing Manager for Adobe Target explains, “Over the last few years, Adobe Target has been reinvented from the ground up. We knew we had to reinvent our certification exam from the ground up, too, to support today’s Adobe Target solution. Working with a team of experts at Brooks Bell, we did exactly that. I’m so excited to help usher in the next generation of Adobe Target Certified Experts. These individuals will be crucial in realizing the promise of the experience business in 2017 and beyond.”

The hard work that made these heavyweight certifications
Most of you have likely taken a certification exam or a test like the SAT, and you’ve probably never really considered what goes into developing these exams. In our case, we really wanted these exams to clearly show ability. Jay Dettling, Vice President, Global Partners for Adobe emphasizes, “The ACE certification exams represent a critical part of our enablement strategy around ensuring customer success. We’re excited to be able to offer such rigorously developed exams to our partners who can use this certification to offer clients much-valued proof of ability and expertise.”

Here’s a quick run-down of the exam development process. You can read in three minutes what it took us months to do (you’re welcome).

Step 1. Build the team.
First, we assembled the team to create the exam. We approached Brooks Bell, one of our top partner agencies, to help flesh out the team. They offered the assistance of six incredibly smart, motivated analysts and developers, all of whom had years of experience working with Adobe Target and a deep understanding of practice of optimization and personalization.

We then added our experts from Adobe Target product marketing and product engineering, along with consultants from Adobe Global Services (AGS) who had worked with numerous clients on a wide variety of projects using Adobe Target.

As an agency, Brooks Bell well understood the value of bringing in hired guns when you lack specific expertise. They suggested bringing in a third-party agency that was well-versed in developing such exams to guide the entire team through developing the exam questions. They coached us on nuances specific to creating exams.

Step 2. Define the role and minimum knowledge and skillset.
To develop questions, we first had to conduct a job task analysis. In this, we identified the tasks that individuals had who met the minimum standards for the roles of Target Business Practitioner and Target Analyst performed. We considered what tasks they could perform independently versus those that required some assistance. We also identified the technologies and tools they used in the job role.

Step 3. Identify key knowledge, skills, and abilities (KSAs)
We then worked with subject matter experts to determine the knowledge, skills, and abilities (KSAs) required for each task that we’d identified in our task analysis. These KSAs were essential, because they drove the actual objectives on which we would base our exam questions.

Step 4. Write the exam questions.
Next, we wrote (and we wrote and we wrote) exam questions. In fact, we wrote many more questions than we actually used so that we had a great selection of high-quality questions that covered the wide range of exam objectives.

Step 5. Review, select, and refine the questions.
There’s nothing worse than taking a test in which the questions or answers are poorly worded—or worse yet, the answers are just plain wrong. We spent a lot of time, and asked numerous subject matter experts and copy writers to review the exam questions to make sure we didn’t expect exam takers to be the ones to find those bad questions.

Step 6. Set the passing score.
Certifications tend to be a pass/fail proposition. To determine what constitutes a passing score, we went through a “standards setting” process in which our subject matter experts (SME) assigned numerical values to the test questions based on their difficulty level. The SMEs had to rationalize why they rated a question at a certain level to make sure that they were applying similar approaches to the ratings (that’s the “standards” part of the standards setting process).

We then conducted a statistical analysis of the ratings, using the range of potential scores to choose the passing score. We then determined the number of questions on the exam to include and the amount of time an exam taker had to complete each exam.

Step 7. Make the exams available worldwide.
With our exam questions, scoring system, and time limits all solidified, we then turned to our testing vendor, Alpine Solutions, to develop both exams in their visually pleasing and easy-to-read format. The Target Business Practitioner and Target Analyst exams are now available through the Pearson VUE network of exam testing centers worldwide.

Get Adobe Target certified today!
Without a doubt, adding an ACE certification to your resume and LinkedIn profile can give you a leg up in your career as an optimization and personalization professional. For agencies, it’s a key differentiator for clients seeking expertise in this field. So why not invest in boosting your profession or helping your agency stand out? If you’re an employer or a client, these certifications are equally valuable to you. They provide you with that essential yardstick you need to determine which applicant, current employee, or agency can help you use Adobe Target to power your successful experience business.

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Mobile at Adobe Summit 2017

Marketing Cloud

Adobe Summit just keeps growing bigger every year. With well over 10,000 attendees in 2016 — and even more expected in Las Vegas next week — it’s the biggest digital-marketing event on the planet.

Ironically, despite Adobe Summit’s enormous size, it’s the best place to focus on small — that is, on the relatively small devices we carry with us everywhere nowadays. With more than 49 sessions dedicated to mobile (and hundreds more that reference mobile strategies), Adobe Summit is the best place to learn how to make mobile an essential part of your customer experience.

Adobe’s End-to-End Solutions
With consumers nowadays spending much of their lives staring at tiny screens, any brand that hopes to remain relevant must have a way to deliver compelling mobile experiences. Adobe offers solutions that help brands manage content across digital and physical touchpoints; acquire new users and link them between web and app; understand user behaviors — whatever they happen to be; and engage users in meaningful ways.

The Real Power of Adobe Summit
While Adobe Summit gathers experts from Adobe to demo the latest technologies and walk attendees through winning mobile strategies, the real power of Summit lies in hearing your peers reveal the secrets to their mobile successes. Here are just a few highlights:

There will also be groundbreaking sessions on progressive web apps and using machine learning to improve marketing effectiveness, real-world examples of end-to-end connected experiences, and much more.

Hope to See You There
Whether your focus is on web or app, whether you’re an analytics-data jockey or more aligned with multichannel messaging strategies, Adobe Summit 2017 offers everyone an opportunity to get the inside scoop from the best and brightest mobile-marketing minds of today. I hope you’ll not only join me there, but also stop to talk. I’d love to hear your story, too.

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