PebblePost® Builds Integration with Launch by Adobe


Marketing Cloud

PebblePost, the inventor of the Programmatic Direct Mail® solution, helps brands connect with consumers in a way that avoids the blowback generated by intrusive digital ads. We use programmatic technology to analyze what consumers are doing in real time on their websites — and then deliver a tangible, relevant, and personalized Programmatic Postcard™ or Programmatic Catalog™ to their homes. We provide consumers with appropriate offers that they can hold in their hands, and activate on at the time they choose.

PebblePost and Launch by Adobe form a great tag team.
The synergies between the Programmatic Direct Mail® solution and Adobe’s latest tag manager, Launch by Adobe, are palpable. By integrating with Launch by Adobe, PebblePost processes and analyzes rich customer signals from a brand’s website, so marketers have all the information needed to continue a conversation with their consumers offline. Consumers who browse a company’s products and services online — but don’t necessarily want to transact at that moment — can now enjoy an offline tangible media experience that puts the power in their hands to transact online or offline, at their convenience. In effect, Launch by Adobe helps our customers better listen to their customers’ online behavior so marketers can make advertising easy and desirable for consumers to make time for, consider, and act on.

Brands can enjoy near-instant activation.
The challenge for any adtech or martech provider is to minimize the friction that often results from adding new code to a brand’s website. Although PebblePost’s code is relatively simple, Launch by Adobe makes it even easier for brands to activate our platform quickly — and start seeing results from a Programmatic Direct Mail® campaign right away.

This could be the start of something big.
As a trusted industry leader, Adobe has the experience to help integrate new technology and functionality quickly and effectively. At PebblePost, we feel privileged to leverage that footprint, and leverage those technology integrations via Launch by Adobe. It allows us to introduce our products and services to a larger market, and to the amazing partners that Adobe is working with. Down the road, we look forward to finding additional integration points with Adobe’s products.

 

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Clicktale Builds Integration With Launch by Adobe

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Marketing Cloud

Tags are the snippets of Java Script that vendors use to collect information about web and mobile visitors; and to enable key functionality like live chat, surveys, and advertising across their global properties. As you can image, tag management used to be a long and complicated process. Tags needed to be tested, developed, managed, and updated by developers rather than by the marketer’s teams using them — creating endless tension between IT and marketing, and often taking weeks or months to deploy.

For a decade, Adobe has led the game with its Dynamic Tag Management (DTM) solution, but we’re excited about the new and stronger offering it just released — Launch by Adobe. Instead of having a closed system where Adobe dictates which tools are available and how they are injected onto your website, Launch by Adobe now offers a much more open and flexible solution that gives the control to the end user. It gives online businesses the ability to consolidate and manage tags to make marketing activities more efficient, reduce cost and improve website performance. Launch by Adobe is also open sourced and, therefore, the best equipped to meet the demands of experience-focused businesses today, and in the future.

How Clicktale is involved

We’re really excited to be one of the first companies to collaborate with Adobe on the release of Launch by Adobe. We’ve always had a strong relationship with Adobe and this phase means we can make marketers’ lives even easier and customers’ digital experiences smoother across the board.

Our Launch by Adobe Extension enhances the mapping of data elements with a view similar to the Clicktale Visual Editor interface already familiar to Clicktale customers. Visual Editor is Clicktale’s code-free environment to set up events within the Clicktale Experience Cloud. By incorporating this Visual Editor-like view into Launch by Adobe, digital marketers can achieve advanced mapping via a familiar and intuitive interface. Clicktale customers will not only have an easy transition as they leverage Launch by Adobe to set Clicktale events, but also benefit from another avenue to digital experience insights from their Clicktale data.

As part of Clicktale and Adobe’s ongoing collaboration, Launch by Adobe also incorporates a feature that will allow customers and partners to access Clicktale’s unique insights from within a data layer using Launch by Adobe data elements. This provides a convenient mechanism to augment complementary applications, such as marketing automation, voice of customer or any other system benefiting from browser data collection, with Clicktale data and insights.

Our collaboration with Adobe is very valuable for us, as it delivers opportunities for our customers. We are proud to be working so closely with Adobe on the launch of this unique platform and we look forward to the new features and functionalities that we will bring to Launch in the near future.

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Single Source of Information for Customers


Marketing Cloud

Manulife knew that its 1,200-page legacy website was unfocused and complicated for customers to use, but before committing to building a new one, the financial services company wanted to learn what customers really want. By implementing Adobe Analytics in Adobe Analytics Cloud and Adobe Experience Manager in Adobe Marketing Cloud, Manulife is now optimizing and personalizing experiences, to the delight of customers.

“Through analytics, we realized that visitors were having trouble finding the information that they were looking for on the previous website,” says Sophie Bellemare, AVP Strategic Digital Initiatives, Manulife. “That inspired us to simplify the website and provide a customer-first experience. Adobe Analytics helps us understand how our changes improve the digital experience for our customers.”

After a three-month proof of concept that yielded extremely positive results, Manulife wanted to implement the new solutions in time for its peak season. Manulife worked with Adobe Professional Services to design 11 templates and 38 components that a central team can reuse to quickly build new site content without duplicating resources or assets.

Adobe Experience Manager helped Manulife consolidate the site to 250 pages, improve brand consistency, and easily deliver optimized experiences to any device. Plus, implementing Experience Manager as a Managed Service gives Manulife the ability to scale quickly, reduce IT overhead, and speed time-to-market for new services.

Big features such as a calls-to-action on product pages encouraging visitors to contact an advisor, as well as small changes such as reordering drop-down lists, are helping customers get what they need quickly and efficiently. As a result, Manulife is seeing the number of quotes issues to prospective customers rising, proving that the company’s customer-first approach is definitely working.

(http://www.adobe.com/content/dam/acom/en/customer-success/pdfs/manulife-case-study.pdf)

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Will Breaking Down Silos Really Fix Your Broken Customer Experience?

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Marketing Cloud

London’s Heathrow Airport serves more than 75 million passengers every year. To accomplish this, Heathrow needs robust capability in a host of different areas — parking, security, train service, retail spaces, and more. But to passengers, Heathrow is simply an airport, a single entity. However, what happens on the way to or from, or inside the airport affects customer perspectives about it as a whole, and those perspectives are powerful.

That is the underlying reality of experience businesses. To succeed, companies need to understand the customer journey, and how to make it more streamlined, simple, and delightful for customers. For Heathrow Airport, that meant studying when, where, and how customers interacted with various parts of the whole, and what their impressions were along the way. The study found that security was the largest predictor of customer experience. Making an effort to improve that experience would elevate perception of the entire airport ecosystem.

Business Insider now predicts that 40 percent of businesses will fail over the next 10 years because they are unable to keep up with changing customer expectations. And, according to the 2017 Adobe Digital Trends Report, by 2020 customer experience will be the leading differentiator for businesses — surpassing even product price.  In other words, businesses need to learn how to empower their teams to keep up with the rapid pace of change if they want to survive the next decade.

Uncovering the origin of customer journey friction.

To understand how to improve the customer experience offered by your business, it is helpful to first understand at what point customers have difficulty during the customer journey. Bruce Swann, senior product marketing manager for Adobe Campaign, explains the root cause of the problem. He says, “most organizations today are structured from a marketing perspective — organized by channels. Often this is a result of strategies that an organization has taken over time. You have different technologies to support each strategy, and then you have a different team managing each technology.”

As businesses grow and add new technologies, they often bring in new talent to understand and operate them. In light of that, it makes sense from a management perspective that the new talent and technology would be grouped together into a new business unit — but this is how departmental silos originate. Unfortunately, when organized this way, business units tend to keep to themselves rather than collaborate.

Without collaboration between business units, companies won’t be able to build the kind of complete customer profile needed to map the entire customer journey.  Instead, each segment of the journey will be managed by a different, isolated department, leading to a disjointed customer experience.

Think it through — identify your silos.

In order to elevate customer experience in your business, it is necessary to work through these silos by employing the right technologies and training. Bruce is quick to point out that, while eliminating silos entirely to unify the customer journey may be the ultimate goal, trying to start that way might be too much to handle. “You don’t necessarily start by destroying silos — you eliminate the problems silos cause. This is profound because you can’t simply tear an organization apart and still expect it to function. Even here at Adobe, we’d love it if everybody just ripped everything out and replaced it with solutions from the Adobe Experience Cloud. But in reality, that’s not practical. Businesses need to start somewhere, and then build upon that. So don’t get so caught up in eliminating the silos — focus on the problems that silos cause.”

Chris Nguyen, a group product marketing manager for Adobe Experience Manager, suggests that you start by mapping the customer journey. “You have to consider any touch point or channel a customer uses to engage with your business — be it sales, in store, or online. Even more than identifying who, it’s about identifying how and when the customer engages with your organization.”

Once you map the customer journey, you’ll be able to see which organizational silos are handling which segments of the journey. This will help you to see which teams need to better integrate at which points in order to make the customer experience seamless. To manage that integration, and thereby bridge the gaps between silos, you need the right training and the right technology.

Lay the path — align goals for experience business integration.

One reason customers experience disjointed journeys is because the various departments along the way have different motives. They may have different goals, measures of success, and even incentives. The first step toward integration is to align these goals across the organization, and then train employees to work toward the new, unified goals. To do this, it can be helpful to define who your customer really is.

Bruce talks about this alignment, citing the example of Marriott Hotels and their journey toward integration and an improved customer experience. “They had to start by defining who their customer was,” he says. “They defined their customers as their guests, and then looked at interactions. Any given guest might make reservations online. The same guest might also download the app or make a phone call. That guest might be a business traveler during the week, but a leisure traveler during the weekend. Knowing the customer helped Marriott see how the silos actually overlap.”

Some departments are not traditionally “customer facing,” so such a definition may seem hollow to them, but they still have an important role to play. Haresh Kumar, director of strategy and product marketing for mobile and connected experience at Adobe, explains that role. “When you think of the customer experience, everyone has a customer, either internal or external,” he says. “As an organization, take the view that, if my internal customers — or employees — are happy, they can serve the external customer even better.”

By aligning the organization around a single customer vision and unified goals, you can cluster your silos closer together and encourage sharing across departmental borders. As a result, different departments can clearly see where they have the most impact, and how that impact can be improved by partnering with other teams.

Soften hearts — overcome resistance to change.

Of course, change isn’t always easy. Employees get accustomed to the way things are done, and they often resist changes to those processes. Even leadership might resist change if they feel it undercuts their authority.

In these cases, most resistance comes when individual silos have to scale back their efforts in order to align with the overall organizational goals. This often makes them feel like they are being sidelined. The key here is to help people in the silos connect with and own that big-picture vision of the customer and customer journey, not just the goals within their individual silos.

Bruce recommends that you start small. “Pick a project where teams can collaborate and work with one another,” he says. “Learn from that, and then grow based on the learning. Maybe bring on an additional channel or bring something to the strategies within different channels.”

Chris agrees. “The best thing for a company isn’t necessarily to go out and try to fix the entire customer experience journey up front,” he says. “Instead, focus on value segments within those customer journeys. Focus on where you can get the most value. Start there.”

Travelocity, for example, focused on its email campaigns. By sharing information between the IT and email-campaign silos, the company was able to decrease the time it took  to create campaigns from 3-5 days down to a matter of hours. By refining its picture of the customer journey, Travelocity could be more strategic and personalized in its campaigns, improving click-through rates by 15 percent and email-open rates by 40 percent.

Support the effort — empower with experience tools.

To make this integration work, you also need to provide teams with the right technology. For customer experience improvement, you need a strong foundational platform that can support the various apps and tools your teams need to succeed.

The customer journey provides guidance about what specific tools a business needs. For example, in the early part of the journey when customers are anonymous, companies need an audience manager. In terms of Adobe-specific products, Adobe Analytics and Adobe Target work together to accelerate the beginning stages. Before and after a purchase, the customer might join a loyalty program or opt into email contact — this is when Adobe Campaign is effective. Campaign takes customer data and uses it to customize future contacts. Through the entire journey, a content engine like Adobe Experience Manager provides the foundation into which other solutions are integrated.

Supporting your employees with the right technology makes a big difference in how they’re able to support the customer. T-Mobile provides a perfect example of this in the context of integration along the customer journey.

T-Mobile tracks its users and sends out periodic offers, like most companies do. With T-Mobile, however, those offers are customized and integrated. If you click on an offer to upgrade, for instance, you will be taken to a portal where you can set an appointment at a local store. When you arrive for your appointment, there’s an associate ready your new device that is set up with your account information. Or they might, alternatively, show you various options for devices based on your preferences, and then help you get everything set up on the one you choose.

The email connects to the appointment-setting system, which integrates with the in-store scheduling system, all of which are designed to provide a personalized experience for the customer leading to a purchase decision. This would not be doable without the right technology framework and integrative tools in place for communication between teams.

Keep the end goal in mind —upgrade your business.

When it comes to the customer experience, top brands like Heathrow, Travelocity, T-Mobile, and Marriott, agree that it is important. But getting started, and making it seamless can be a real challenge. By first defining your customer, and then mapping out that customer’s journey, you can begin to focus your efforts. Using that customer journey as a roadmap, align your organizational and departmental goals, then integrate the teams necessary to achieve those goals along each stage of the customer journey — and don’t forget support functions like finance, HR, and product development.

Then, using technology, uncover the weak points along your customer journey, and build cross-functional teams to address those points. Don’t worry initially about tearing down silos. Let them do what they do, but focus on bringing silos together to share information and expertise to streamline the customer experience, and achieve your shared goals. Start small, but start now, and you will get up to speed, and position your company to succeed in the future experience business economy.

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LinkedIn Builds Integration With Launch by Adobe

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Marketing Cloud

B2B companies are always looking to grow their business by getting their message in front of key influencers, decision makers, and executives. LinkedIn makes this possible by enabling marketers to reach over 500 million professionals using LinkedIn Marketing Solutions. To power all this marketing and analytics, we use the LinkedIn Insight Tag.

But the truth is this: managing a LinkedIn tag with other tags from different vendors could be complicated and time-consuming. That’s why we are excited to be part of Launch by Adobe. It makes it a breeze to deploy the LinkedIn Insight Tag with your other third-party tags to reach more customers on the world’s largest professional network. Using LinkedIn Marketing Solutions, you can also:

  • Track conversions: Connect advertising on LinkedIn with lead conversions on your website to gain a more holistic understanding of your marketing programs.
  • Retarget your ads: Extend your message to prospects who visited your website on LinkedIn to help stay top-of-mind with your prospects.
  • Understand your audiences: Learn who is visiting your website with demographic data so you can tailor your content to match their needs.

We are excited to partner with the Launch by Adobe team because they gave us flexibility to build the best tag experience for our advertisers. We have complete control over the LinkedIn tag extension, so we can continue to add more functionality to our tag to make it a better, more valuable, experience for you.

You won’t have to go back and update any code down the road as new features roll out, so install the LinkedIn Insight Tag extension once using Launch by Adobe and you’re done. If you’re ready to reach more professionals to grow your business, use the LinkedIn Insight Tag from LinkedIn Marketing Solutions.

 

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Announcing the 2018 Adobe Experience Business Awards


Marketing Cloud

Are you (or is someone you’re working with) a user or customer of Adobe Experience Manager, Adobe Campaign, or Adobe Target? If so, we want to hear and share your story!

We’re excited to announce the 2018 Adobe Experience Business Awards to recognize and celebrate our customers and partners who use Adobe Marketing Cloud Solutions to create new and innovative experiences, and engage with customers in unique ways that drive value. Award winners will be announced at Adobe Summit in March (US) and May (EMEA). The 2018 awards site is now open – customers and partners are eligible to nominate at the following pages: North America and EMEA.

At Adobe, we are motivated by seeing how you use our products to execute your business strategy, delight customers and achieve your goals. If you’re a user if or your team uses Adobe Campaign, Adobe Target or Adobe Experience Manager, you likely have a story worth telling. We started this program to build a community that celebrates the successes of our customers and partners and recognizes their dedication to creativity and customer experience.

Last year, we recognized innovative winners in six different areas. This year’s expanded awards includes categories such as:

·      Excellence in AI-Powered Personalization

·      Excellence in Email Marketing

·      Excellence in Web Content Management

·      Excellence in Omnichannel Orchestration

·      Excellence in Content Marketing and Velocity

·      Excellence in Business Impact Through Optimization

·      Excellence in Omnichannel Experience Management

·      Excellence in Managing Optimized Customer Experiences

We’re also excited to add a category that highlights individual users and practitioners who’ve worked directly on projects or campaigns that delivered exceptional value for their organization— the Experience Maverick Award. Finally, we’ll recognize one organization with the Spirit of Experience Business Award for implementing a notable organizational or culture change that drives social impact. You can review all 10 categories and see examples from last year’s winners such as MasterCard, ATCO and Coca-Cola here.

We believe that businesses that exceed consumer expectations do so by making experience their business. They create and deliver engaging personalized experiences along an entire journey — inviting and rewarding genuine user engagement. This starts by anticipating and responding to customer needs in real time, across all channels. As a result, not only do these exceptional businesses receive the highest marks in customer satisfaction, they also create an authentic culture of trust with their customers. The Adobe Experience Business Awards celebrates these innovative achievements among our customers and partners, worldwide.

Learn more about eligibility requirements and submit your nominations today: North America submissions are open until February 25, 2018. EMEA submissions will remain open until April 2, 2018.

We are excited to see and showcase your accomplishments.

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Web Analytics: Adobe Maintains Its Dominant Position in New Forrester Wave

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Marketing Cloud

I am pleased to share that Adobe Analytics has maintained its dominant position in the newly released report: The Forrester Wave™: Web Analytics Q4, 2017 . Adobe earned the highest scores in the current offering and market presence categories, as well as in nine of the criteria used to evaluate vendors, including: analytics and reporting; artificial intelligence; data ingestion; dashboards and alerts; data repository, model and access; performance; partner ecosystem; web analytics revenue; and number of enterprise customers.

Adobe considers web analytics a critical component of the digital intelligence and customer analytics needs of enterprises today, and has aligned its organizational structure and product development to deliver a best-of-breed solution. Adobe believes the most important component for brand relevance and long-term customer relationships is the ability to deliver exceptional experiences – which requires deep customer intelligence. By realigning its cloud business, specifically the development of Adobe Analytics Cloud, Adobe is positioned to deliver on this vision by becoming the customer intelligence engine in the enterprise, integrating web analytics data with other experiential data, and democratizing the use of analytics across the enterprise for data-driven decision making.

We think the proof is in the pudding. For instance, in the report, Forrester cited Adobe’s democratization of analytics, not just data:

“…Adobe has sought to emphasize features that democratize meaningful and actionable digital insights to anyone in the enterprise. It has concentrated on making the UI more intuitive and building on capabilities that allow the exploration of data breakdowns, relationships, and comparisons.”

Organizations are increasingly pushing every team member to become more data-driven in their decision-making. Adobe is delivering sophisticated web and customer analytics capabilities to users in all levels and lines of business within organizations.  For example, within Adobe Analytics, Analysis Workspace provides role-based and curated workflows with interactive visualizations that provide each user a unique stream of highly relevant insights. With Analysis Workspace, users always have the data that they need in a consumable, flexible environment that encourages discovery and exploration —whether they are a data scientist or a data novice.

Additionally, Adobe has been infusing machine learning and AI capabilities from Adobe Sensei into Adobe Analytics, making advanced analysis available to users at all levels of an organization to surface previously unknown audience insights and segments that can be utilized for content and ad optimization. Brandon Proctor, President at AutoAnything stated:

“As a company who heavily relies on data to drive our business, we have benefited from invaluable insights delivered by Adobe Analytics for nearly a decade. Adobe Analytics is the only solution that surfaces advanced and relevant customer insights in a digestible and actionable way; our success is dependent on the analysis we glean from Adobe.”

We are all very proud that Adobe Analytics is not only the customer intelligence engine of Adobe Experience Cloud, but also the customer intelligence engine of many digitally empowered organizations around the world. Adobe’s web, digital and customer analytics vision aligns to the purpose of the Adobe Experience Cloud – which is to provide a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. We are committed to pushing analytics innovations that will continue to drive strong results for our customers.

Go here to view the full report.

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Transcending Tags To Meet Experience Era Expectations


Marketing Cloud

Tag management isn’t just about tags. It’s about experiences. Traditionally, tag management has been a means to an end — the means of configuring webpage technologies with the intent of improving functionality. To keep up with the expectations around experiences, the time has come to transcend that tradition.

Next-generation tag managers aren’t simply tools for deploying technologies — although that remains an important feature. Next-gen tag management systems integrate technologies while helping to control the transfer of data in order to unify disparate technologies and provide a seamless experience for customers.

Let’s look at how Adobe Cloud Platform Launch — or Launch for short — works to transcend the traditional view of tags. To enable world-class customer experiences, Launch breaks away from the restrictions of tag templates, empowers technology providers to develop their own integrations, unifies disparate technologies, and allows businesses to automate even the most complex tasks.

Breaking the Bands of Templates

A primary reason first-gen tag management systems are doomed to obsolescence is because of the way they handle integration of third-party technologies. In first-gen tag managers, integrations come by way of templates. Jon Viray, product marketing lead for Launch by Adobe, explains the problem with templates. “These templates allow for only limited functionality, often related only to configuration. The templates themselves simply aren’t flexible enough to properly enable the experience business. When the use case get’s too complex, these templates often fail to meet the business’ needs.”

In order to give customers the kinds of experiences they seek, the capabilities of a technology can’t be bound by tag templates.

Launch breaks out of templates with open architecture. This means technology providers can now develop their own integrations. We call these integrations Extensions. By giving the experts (technology providers) the ability to build, upgrade, and maintain Extensions, businesses can now have integrations that are rich with functionality.

Eliminating the Bottleneck of Third-party Integrations

By building on an open architecture, Launch puts control of extensions back into the hands of the people who know those technologies best. For most tag managers, the in-house development team is responsible for building the integrations for third-party technologies. Jon warns what happens when development is kept closed.”If the development of integrations is confined to one relatively small group of people, the “innovation potential” is small. On the other hand, if any developer in the world can innovate, then we have something really powerful. This is what Launch does.”

By opening the ecosystem to all developers, Launch removes the bottleneck that stands in the way of innovation. Now developers anywhere can build valuable technologies and then build equally valuable Extensions to enable deployment and deliver full functionality. No more watered-down integrations that are limited by templates.

For example, Facebook can develop a technology and then  build an Extension for the new technology — or update their existing Extension to include it. And without being limited to a set of functions in a template, the new technology can be fully deployable inside Launch — all without needing to wait for Adobe’s developers to write the code.

To further accelerate deployment, Launch hosts a catalog of Extensions — similar to an app store — where you can browse existing integrations.

Unifying the Layers of Digital Experience

A web page is made of three layers: the top layer where users interact, the middle layer where data moves around, and the foundation layer where the technologies sit. Traditional, first-gen tag managers use tags to imbed the technologies into that foundational layer. This is a critical function, but the utility of tags doesn’t need to stop there.

Jon says, “A tag management system is like the control center of all of the technology on your web page. A faulty command center will lead to poor customer experiences.” Launch uses tags to embed technologies but also to enable the flow of data between technologies, paving the way for data sharing and smoother, unified experiences for end users.

Integrating Disparate Technologies for Orchestrated Customer Experiences

With first-gen tag management, technologies usually deliver on their promise to deploy a technology, but when it comes to unifying those technologies they often fail. Launch’s open architecture  demolishes technology barriers in a way that allows third-party technologies to work together.

This unification comes by way of Launch’s unique Rule Builder system. “Launch’s Rule Builder helps facilitate the cooperation of multiple technologies through the use of if/then statements,” Jon says. “For example, you could create a rule that says, ‘If a visitor is on a page for longer than 5 minutes, run Adobe Analytics to track this engagement, a help video from YouTube, and a customer care survey through ForeSee.’ And we can do all that with one if/then statement.”

Being able to activate multiple technologies simultaneously helps to provide unified experiences to the customer with minimal effort. Additionally, the open architecture of Launch means that a third-party developer can create new functionality in Launch that other technologies can then  call on, further blending and integrating everything into one cohesive whole — resulting in a seamless and, therefore, competitive customer experience.

Automating for Speed at Scale

Launch has a beautiful interface with a wide range of functionality. In fact, Launch is infinitely functional because the user interface (UI) can be adapted to meet any specification. For instance, if a customer doesn’t like how Launch looks, they can design their own tag management interface and then extend all the functionality in Launch into that interface. But, the ability to interact with Launch doesn’t stop in the UI. Launch’s open APIs  mean that you can actually interact with Launch without ever accessing the interface.

Where most people will find the interface highly useful, a technical user like a developer can actually shortcut around the interface and work directly with the APIs to automate changes. Launch was designed with APIs at the core — rather than as bolt-on pieces.

The ability to automate basically anything means that companies can save significant time when they want to make changes that reach into the full breadth of their digital properties. Instead of updating one page at a time, a developer can program Launch to make the update across hundreds or thousands of pages automatically, reducing turnaround from weeks or months to seconds. This enables companies to keep up with the pace of change in customer expectations, delivering new, relevant content at scale and speed.

Transcendence Is Here

First-gen tag managers were revolutionary in their time. Back when there were only a few hundred fairly simple marketing technologies and companies only used one or two per page, the old way worked fine. That was then. Now we are harnessing more — and more-complex — technologies every day to do things nobody could have imagined five years ago. Launch is designed to transcend the traditional tag manager and evolve over time to meet the needs of experience era marketers and customers.

As technologies grow and change, Launch will grow and change with them, enabling companies to harness everything they need to deliver the world-class experiences that customers now expect. It’s time to rise above traditional tag managers. It’s time to use Launch.

For more information about what Adobe Cloud Platform Launch can do for your business, read our ebook on transcending tags, then visit the Adobe Launch page to check out our cutting-edge tag management system.

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