New Research Confirms Competitive Advantages of Enterprise Apps

Digital Publishing

Earlier this year, the AEM Mobile team worked in collaboration with Edelman Intelligence to shine a light on the enterprise app space. The result, the 2016 Enterprise Apps Report, which uncovers key trends regarding enterprise mobile apps.

Our very own Lahary Ravuri, Group Product Marketing Manager for AEM Mobile, took to the Adobe Digital Marketing Blog to discuss and analyze this new report and what it means for enterprises across the board. Some of Ravuri’s key finding are that:

  • We are currently in the adoption period for enterprise mobile apps while simultaneously seeing a massive uptick in usage
  • Those companies neglecting enterprise mobile apps are falling further and further behind in terms of productivity, real-time communication and task streamlining
  • Companies with enterprise mobile apps are seeing ROIs hover at around 35%

To read her full analysis and recommendations for overcoming the challenges presented by enterprise mobile apps, read the full blog post here.

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Download the 2016 Enterprise Apps Report now

New White Papers: Choose the deployment path that works for you


Digital Publishing

Enterprise mobile apps have become critical to companies in every industry, for use cases spanning sales enablement, training, internal communications, brand engagement and more. But mobile app development can be complicated and expensive. Adobe Experience Manager Mobile helps you meet this challenge via a comprehensive solution featuring remarkable deployment flexibility, enabling you to use a variety of content sources.

We’ve published a new set of white papers that will help you plan and execute your app strategy using Experience Manager Mobile. The three papers focus on three methods of sourcing content for your apps: 1) Using Experience Manager as the Content Management System, 2) Using a Third-Party Content Source, and 3) Ad Hoc Content Creation and Management.

For every app, there are unique content needs. For example, the BNP Paribas Voice of Wealth App uses Adobe Experience Manager as the Content Management system, Gather Journal leverages Third-Party Content, and Black Diamond uses Ad Hoc Content:

The white papers describe the various content sources you can choose from to drive content to your app, and then define the workflows, skills and resources needed to implement the deployment path that works for you. The papers are designed for practitioners and architects of your app implementation (designers, IT, and developers) but these documents will also be useful for line of business owners, marketers, and content creators, so they can better understand the flexibility of the platform. Everything that you need to consider to be successful with Experience Manager Mobile is outlined, with links to detailed documentation throughout.

Regardless of content source, as broken out in the left column below, you will leverage the same workflows for building, extending, delivering, measuring and optimizing your apps, and these topics are covered in each paper.

 

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Areas of focus include:

  • Understanding requirements and workflows for each content source (Adobe Experience Manager, Third-party systems or other CMSs, and Ad hoc sources such as InDesign, HTML, and PDF)
  • Creating and managing apps
  • Extending app functionality / accessing device capabilities
  • Deploying apps
  • Leveraging additional app services such as notifications and messaging, authentication, and analytics
  • Integrating with Adobe Marketing Cloud

Experience Manager Mobile is an efficient, cost-effective, multi-channel solution for deploying enterprise mobile apps. Understanding the benefits and requirements of the various deployment paths is essential for success. Whether you use Adobe Experience Manager, a third-party system, or ad hoc tools as your content source, following the recommended steps and procedures will help ensure that you make the most of this powerful solution for deploying your apps. We hope these papers are a valuable resource, and we look forward to seeing the great mobile experiences that you create!

Contact your Adobe representative or email aemmobileoverview@adobe.com if you want to be contacted to learn more.

Using Experience Manager as the Content Management System

Using a Third-Party Content Source

Ad Hoc Content Creation and Management

New Webinar Series: Create Amazing Mobile Apps for the Enterprise


Digital Publishing

For enterprise companies, delivering compelling mobile experiences is more important than ever before. Beginning on Thursday, August 18, we’re starting a bi-weekly, two-part webinar series that shows how Experience Manager Mobile can help you create mobile apps that delight your customers and make your business more efficient.

In these sessions, we will share how to avoid the costs and challenges of building and maintaining applications, as well as strategies for bringing the power of mobile apps to business owners to deliver real, tangible ROI. Nowadays, it’s simply not enough just to have an app. You need to have an app that provides business utility and is constantly updated with content and useful features.

We’ll share examples of how the most successful companies in the world, like VMware, Under Armour, BNP Paribas, Black Diamond, and others, use Experience Manager Mobile to quickly and cost effectively deliver amazing mobile apps for their employees and customers.

We’ll also hold a regular follow-up webinar that includes demos that showcasing how to publish, update, optimize and attract users to your apps.

Find out full details, and register for the next webinar.

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Experience Manager Mobile Release 2016.8 Now Available


Digital Publishing

New Features Include Custom Authentication, PDFs, Dual-Orientation (iOS), Cordova-Enabled APIs, and more versatile banners 

On June 23, we released the latest update to Adobe Experience Manager Mobile. Combined with the 2016.7 release from earlier in this month, AEM Mobile boasts new features such as Custom Authentication, PDF integration, dual-orientation display, new Cordova-Enabled APIs and more versatile banners. These new features are designed to deliver app content to authorized users, further streamline content authoring, and enhance the user experience.

New features that are now available in release 2016.8 and 2016.7 include:

  • Custom authentication with SAML v2 and OAuth 2.0
  • Support for PDF Documents
  • Dual-screen orientation for iOS
  • Cordova-Enabled APIs to get more data about the content in your app
  • More versatile banners

For a full list of features available in this and previous releases, visit What’s New in this Release.

 

Custom Authentication

User-authentication just got more powerful in AEM Mobile with support for social sharing logins and OKTA support. Through new support for OAuth 2.0 logins, you can streamline the login process by allowing users to use their Facebook or Google account. You can also customize the authentication process by designing the authentication screen as a full-screen web view.

In addition, via SAML 2.0, you can also add another layer of protection by connecting to identity providers such as OKTA or other third-party login services. For example, you can allow your sales representatives to log in to the app using their email and password plus OKTA verification, and then (through Direct Entitlement) provision them with only the relevant content they need to do their job.

Learn more about custom authentication in AEM Mobile apps

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Figure 1 Create a better user experience with custom authentication

 

PDF Documents

Many businesses already store their most important documents in the PDF file format because they can be readily available, created from almost any asset and viewed almost anywhere. Now they can be made available within your app. Streamline your flow of information and upload PDF documents to your app via:

  • The AEM Mobile On-Demand Portal
  • The On-Demand Services API
  • Adobe Document Cloud, via the AEM Mobile PDF Export for Acrobat add-on, (which is now no longer in prerelease)

Uploaded PDF documents support internal and external hyperlinks, and you can also specify scrolling and pagination options. In addition, PDF content will scale with screen width and supports device rotation (iOS only).

Learn how to upload PDF documents into your app

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Figure 2 Export your PDF documents directly from Adobe Acrobat

 

Dual Orientation for iOS

To create the best experience for your users, screen orientation matters. Whether sitting on a train, watching a video or reading an article, odds are your users change their screen orientation constantly to fit their situation and to better consume your content. Now, with AEM Mobile, you can deliver the best viewing experience no matter where your users are or what they are doing. With the release of 2016.8 you can build an iOS app and make it portrait-only, landscape-only, or both. By selecting the “Both” option, your users will see browse pages, HTML articles, and smooth scrolling PDF articles fill the screen in either orientation. Deliver your content how users want it, reduce frustration, and instead focus on delivering the best user experience.

Learn more about device orientation and developing for iOS

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Figure 3 Use dual rotation to provide the best viewing experience for your user

 

New Cordova-Enabled APIs

New APIs are available in this release that make it easier for you to get all of the metadata information for articles, collections, or banners in your app. With this information, it is now much easier to use an article, instead of a browse page, as a launch experience. For example, in an app where users must authenticate to see the content, you can use the new APIs to create an HTML article that generates a tree view of every asset that the user is entitled to view within your app. Your app can then generate hyperlinks for quick navigation to each asset.

Learn more about Cordova-enabled APIs and plug-ins

 

More Versatile Banners

Banners are the images that appear in a collection browse page. Now, in addition to attaching URL links to the banners, you can attach navto:// links to quickly navigate to featured articles or collections. Also, enable faster communication from the app by using mailto://, sms:, and tel: formats to send emails, text messages, or to make phone calls.

Learn more about banner creation

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Figure 4 Use your banners to create a better user and navigation experience

 

Other New Features

  • Open URLs in device browser
  • Language Support for Search
  • China Distribution (including WeChat Support)

Want to know more? Click here to learn more about AEM Mobile

 

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Inc. Reimagines App, Modeling Success of Fast Company


Digital Publishing

For more than three decades, Inc. has made its mark in the publishing world by celebrating the small businesses, leaders, and entrepreneurs that drive innovation. Its readers aren’t just looking for the status quo; they’re looking towards the future with an eye towards technology and creativity. That’s why Inc. has embraced digital mediums such as websites and apps to transform flat, printed articles into interactive and custom experiences.

When sister magazine Fast Company found success with its new app, Inc. saw an opportunity to reimagine its own app using Adobe Experience Manager Mobile. We talked to Carly Migliori, Director of Digital Editorial Operations, about her experiences including a move toward continuous updates and thoughtful content curation with the new Inc. app.

Adobe: Why did you decide to create a new app for Inc.?

Migliori: I worked with Adobe to create the Fast Company app, so I saw firsthand how easy it would be to use Adobe Experience Manager Mobile to manage a visually stunning app in-house without developer assistance. And, we were getting successful results from the Fast Company app: over 84% of our readers are iPhone users and the average user visits the app about four times per week. This was the kind of high engagement that we were hoping to see, and we knew that we had an opportunity to reach just as many Inc. readers through mobile.

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Adobe: What can users expect from the Inc. app?

Migliori: When readers launch the app, the first thing they’ll see is our Must Reads section filled with the top content that our editors curate for readers. These will change daily, giving frequent visitors a new and fresh experience. An area that we’re calling the Bonus Spot will highlight specific sections from that month’s issue that readers won’t want to miss. We just released our annual “30 under 30” list, and we could even swap out the Bonus Spot with a different profile every day of the month.

Of course, readers can also browse through the latest magazine articles or peruse our magazine archives. With Adobe Experience Manager Mobile connected to our content management system (CMS), we can reuse website content directly in the app, giving app readers all of the content they need with less effort from our editors.

Adobe: How easy is it to work with Adobe Experience Manager Mobile?

Migliori: Creating an app has never been faster or easier. Our art department is always busy creating layouts and designs, so they don’t have time to rebuild mobile layouts every month. Brobel Design lent us their experience and helped design templates for a clean, mobile-friendly look. Using the templates, publishing new articles is as simple as clicking a button to import from the CMS. We’re probably saving the art department two weeks of work every issue by reusing templates. This is giving designers more time to focus on the next print issue, or even knock out a beautiful design for a special feature on the app.

Editors can even add advanced features to the app without waiting for developers. Daily push notifications link readers to one of our Must Read articles of the day. The editor who runs the Must Reads section goes into the portal and does all the work herself in minutes. The ability to spread out the work allows us to get more fresh content delivered daily.

Adobe: What has the audience response been like so far?

Migliori: We’re just starting our launch with iOS devices, but we’ll start rolling out to Android and Windows in the next couple of months. With our first app—a print replica experience—we saw readers coming back an average of three times during each four-week magazine cycle, and a 34% retention rate during the run of an issue. Now, with the new app and our curated daily content, Must Reads, and push notifications, we’re hoping that users will start to come back more often and raise those numbers to three times per week, just like we’re seeing with the Fast Company app.

Getting a gauge of where the audience is spending their time could be a great opportunity for our sales team. If we can tell them that dedicated readers are spending 10 minutes per day in the Must Reads section, that could be a great advertising opportunity. Since the app templates are so flexible, we could even experiment with interactive and video ads that help our advertisers stand out.


Download the Inc. app here.

Read the Experience Manager Mobile solutions brief for media and entertainment  to learn how Adobe’s mobile app solution can deliver even more solutions for in this industry.

Learn more about the new Adobe Experience Manager Mobile.

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Introducing New Adobe Experience Manager Mobile Partners


Digital Publishing

Last month at Summit, we announced the first technology partners extending their support of Adobe Experience Manager to include mobile and building an expertise around Experience Manager Mobile. Today at Summit EMEA, we’re excited to share that additional partners are adding mobile to their practices.

Experience Manager Sites and Assets customers can maximize their investment and easily integrate Experience Manager Mobile into their workflows, and our partners facilitate this through their expertise and professional services. Customers benefit from a compelling mobile app experience, increased efficiencies, cost savings, and accelerated time-to-market.

Our new partners include:

  • The App Lab: Specialist digital product development consultancy The App Lab brings product strategy, creativity and workflow efficiency skills to its projects and harnesses the Experience Manager Mobile platform to deliver best-in-class products. The App Lab launched the Experience Manager Mobile-powered BBC TopGear app and The Times International edition. Additionally, the consultancy has projects in the works for Hiscox, Foster + Partners, Teesside University and The Camping & Caravanning Club.
  • DigitasLBI France: A key component of Publicis.Sapient, DigitasLBi is focused on accelerating the digital transformation of the brands that are preferred by their consumers. DigitasLBi France is an existing Experience Manager partner extending its practice to encompass Experience Manager Mobile.
  • Ensemble Systems: Ensemble delivers consulting, design, UX, development, integration and QA services for enterprise and consumer facing applications. The company has been working with both new and existing Experience Manager clients to leverage existing digital assets, integrations and components to deliver immersive and engaging experiences on mobile devices – using Adobe’s Experience Manager Mobile. Ensemble recently delivered a stunning app for Natural History Museum that enables visitors to navigate their way around exhibits, and displays location-aware content by integrating with the museum’s WiFi network.
  • HeathWallace:HealthWallace is a global experience design agency focused on financial services brands and is part of the Mirum and J. Walter Thompson agency network. With Experience Manager Mobile, HeathWallace accelerates mobile application development by using the full capability of the platform – while remaining focused on delivering rapid experience-driven applications. With Experience Manager Assets, HeathWallace has extended the solution to enable global governance of user-interface (UI) design assets. Applications include:
    • FäsTradr: A pilot mobile application designed to educate millennials in how to invest in shares, something most of them do not do. HeathWallace developed the prototype in five weeks using agile methods and Experience Manager Mobile.
    • HeathWallace UI Asset Manager: A platform that provides global UI asset management with customized workflows by using Experience Manager Assets. The platform uses a Photoshop extension that automates the extraction of metadata, states and variations from the originating UI asset files (Photoshop files) and Experience Manager Assets to manage distribution and version control of the imported asset files. This solution can accurately and consistently capture detail on UI components during the design stage, reducing error during development.
  • KHWS: Award-winning commerce agency KHWS creates device-agnostic mobile sales tools using Experience Manager Mobile for some of the world’s largest companies. KHWS enables brands to remotely update entire portfolios of sales and marketing assets on a constant basis with Experience Manager Mobile, so it’s always up-to-date and on-brand. Additionally, presentations delivered in meetings can be immediately sent to each attendee, allowing for a more personalized follow-up.
  • Mindtree: Mindtree works with Global 2000 clients, and plans to propose a leading airline and renowned CPG organization to build apps using Experience Manager Mobile. Mindtree’s proposition to the airline includes leveraging existing content residing in Experience Manager for its app that offers real-time, tight integration so consumers can instantly access flight information and inflight services content updated on AEM. With the CPG organization, an Experience Manager Mobile-powered app is being planned; this app will leverage content from Experience Manager, along with contextual information like weather, geographical location, etc. through Cordova plugins. Additionally, Mindtree plans to build a suite of internal mobile apps for global enterprise customers using Experience Manager Mobile, which will shorten production time, increase cost efficiency by reusing content and increase employee satisfaction through analytics.
  • Netcentric: Netcentric has been on the forefront of Experience Manager implementation and integration with Adobe Marketing Cloud since its foundation in 2012. Netcentric is currently one of 14 Premier Partners of Adobe Marketing Cloud and the only partner in Europe specialized in three solutions (Experience Manager, Adobe Campaign and Adobe Analytics). Given this heritage, it’s no surprise that Netcentric was early in the Experience Manager Mobile scene and is in the midst of multiple projects centered on expanding their customers to Experience Manager Mobile. Netcentric is extending the capabilities of Experience Manager Mobile to support customers’ journey of digital transformation.
  • Valtech: In a time where customers access information anywhere via mobile devices, brands need to put a focus on a seamless experience for all customers across all channels – apps, website, as well as campaigns and advertising. Adobe’s customer and content-centric approach enables our clients to manage all channels to be updated and maintained synchronous. With Experience Manager Mobile, it’s easy to access all relevant data and content that can be delivered in real-time to the customer. Valtech can reach mobile customers with relevant and up-to-date content without tedious updates in the app-stores and benefit from the integration in the marketing cloud to track and manage across all channels, enabled by Experience Manager Mobile. Therefore, marketers can focus on the customer experience and content they want to deliver instead of technical requirements and limitations for mobile applications.

“As a pioneer in the mobile marketing industry for 10 years, we are currently facing a new challenge, which is to move from a first phase of tactical applications, to a new era where it’s mandatory to industrialize developments of increasingly complex applications,” said Olivier Le Garlantezec, deputy general manager, DigitasLBI France. “Mobile is becoming so crucial in terms of audience and business, that brands need partners and solutions to maintain and evolve their multi-devices / multi-OS / multi-countries applications. As a key partner of Adobe, we are excited by Experience Manager Mobile, which is a great solution to build and manage complex applications in levering existing contents.”

Expect more updates from us as we continue to innovate, and empower brands to deliver beautiful mobile apps that drive business impact with Experience Manager Mobile. You can learn more about Experience Manager Mobile and request a demo here.

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Natural History Museum Connects with Visitors Through a World-Class App


Digital Publishing

The Natural History Museum in London is one of the top museums in the world. It’s currently the third most visited attraction in the United Kingdom with 5.3 million visitors annually, more than half of which come from overseas.

One of the reasons the museum is so popular is its commitment to research, education, and the visitor experience. The museum has long used new technologies, including interactive exhibits and stunning 3D images, to bring its displays to life. To further enhance the visitor experience, the organization recently developed an interactive museum app. Created using Adobe Experience Manager Mobile, the app provides a multi-language, contextual experience for the museum’s visitors. David Thomas, Head of Technology Solutions, and Celena Bretton, Digital Media Strategy Manager, talked to us about their vision for laying a digital foundation that enables personalized, relevant experiences.

Adobe: Why did the Museum launch a new visitor app?

Thomas: First and foremost, our new app comes from a desire to improve the visitor experience. We wanted an app that could grow to serve the entire customer experience. It’s not just about what’s in our galleries. People should also be able to buy tickets to exhibitions and events, find places to eat, and check out the latest offers from the gift shop from a single app.

We looked closely at native apps, and even produced our beta using a white label solution, but neither route could provide the sustainability, agility and future-proofing that we required. We decided that we needed something with a completely new look and feel that we could update more easily and more frequently. For us, it was about offering more useful features to motivate visitors to download and actively use the app.

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Adobe: Why did you decide to work with Adobe Experience Manager Mobile?

Bretton: We had already laid a digital foundation in support of our new user-focussed digital strategy with Adobe Experience Manager Sites for our website, so it was easy for us to start using Adobe Experience Manager Mobile. Most of the content can be created just by dragging and dropping assets and adding text, so our content managers don’t need coding experience.

Our website uses responsive design that displays well on mobile phones, but the app is designed to highlight information that people will want while they’re at the Museum, such as interactive maps and guides for popular displays. Although a lot of this content is exclusive to the app, we can reuse dynamic information, such as events calendars, across both the website and app quite easily.

Thomas: We worked closely with technology solution consultants at Ensemble to develop the first release of the new app. Now that development is complete, we’ll handle all future updates in-house. Because we won’t have to coordinate with a developer for every change, we’ll be able to make updates more frequently. We’re expecting to reduce app development costs by 50% moving forward.

Adobe: How is the app improving the visitor experience?

Bretton: The geolocation services in Adobe Experience Manager Mobile are the real game changer. The Museum is quite big; even regulars may stumble upon galleries that they didn’t know existed. Using signal information from our wifi network, we can pinpoint where visitors are standing in galleries, what they’re looking at, and where they’re going. Based on this information, we can deliver contextual information about the display that they’re looking at or highlight the location of other interesting exhibits. We can even upsell the museum experience by suggesting relevant paid museum exhibitions or events to visitors. Being able to offer these features could give us new ways to highlight attractions, encourage people to explore, and keep them coming back.

About 58% of our visitors are international, so we wanted to include multiple language options to help us reach more visitors in their native languages. Adobe Experience Manager Mobile makes it much easier to manage a multilingual environment so that we can keep our international visitors up-to-date with the latest information. Currently we’re focussing on the four most commonly requested languages, and will explore further additions depending on customer uptake and feedback.

Adobe: What has the reaction been to the app?

Bretton: We’ve just officially launched the app, after seeing about 64,000 unique downloads of the beta version and we’ll be rolling out full marketing in the coming month. It’s very encouraging to see that people are searching out the app which bodes well for greater adoption and new functionality in the future.

Thomas: In the longer term, we’re looking at how Adobe Experience Manager Mobile could give us a more detailed view into how people are using the app, their path through the museum, and what decisions they’re making after viewing the app or a push notification. With this information, we can further optimize the app experience and ultimately drive better business results.

Adobe: What are your other plans for the app in the future?

Bretton: We want to keep expanding the app to provide a complete visitor experience in a single app, including dynamic maps and personalized messaging. If someone expresses an interest in fossils, for instance, we could send them a push message to guide them to other exhibits with interesting specimens, or to find additional content such as audio guides.

Thomas: We’d also like to explore how to use the Adobe Mobile Apps framework to support interactions with amateur science communities outside of the museum. It would be great if people could use their phone to identify a type of bird or mineral in their back yard, using information from our collections. In this way the app has the potential to become an evolving gateway that brings science, education, and discovery closer to our communities.

 

Download the Natural History Museum app here.

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BNP Paribas Stays Competitive with Voice of Wealth App


Digital Publishing

BNP Paribas is known as one of the largest banks in the world and is ranked in the top five Best Global Private Banking Services by Euromoney. The bank takes great care to support its customers in a changing financial market. In particular, the Wealth Management division, which works with high-wealth individuals, emphasizes close client relationships with frequent communication. In a competitive market where clients expect frequent communications with their financial advisors, BNP Paribas developed its Voice of Wealth app to educate and inform clients about investment and market trends as soon as they happen. Salvador Vidal, Global Head of Products & Services Marketing for BNP Paribas Wealth Management, talked with us about developing the app using Adobe Experience Manager Mobile.

Adobe: Why is creating mobile content so important to your business?

Vidal: In the financial services industry, competition for high-wealth clients can be fierce. We try to stand out by emphasizing long-term relationships with our clients. We want them to trust that we will always select the best investment opportunities according to their unique investment strategy, their risk profile, or their personality. One way that we communicate our reliability and expertise to clients is through reports containing stories and opinions on the market from our investment specialists. We estimate that we create more than 23,000 pages of content annually—about the same amount of content that you’d expect from a full-time publisher.

Another reason why we share so much information is the need for education. In many parts of the world, new regulations require that individuals must understand investments before they can participate. It’s a fantastic idea that protects individuals, but our clients can miss out on investment opportunities unless we take steps to help educate them.

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Adobe: How are mobile technologies changing how you reach customers?

Vidal: Previously, we would print out regular reports for our clients, but more up-to-date information was sent to private bankers. It would then be up to private bankers to share information with clients. That’s changing. Clients want to have access to the information directly. They want to have updates in the palm of their hand, instantly available on their tablet or smartphone.

We decided that we could best reach clients with the speed and convenience that they expect through an app. The Voice of Wealth app is available anywhere in the world on any iPad or Android tablet. One big part of the app is the “Understanding” section, where we educate clients about basic investment products. We also have the “Decoding” section, which contains all of our market analyses in accessible editorial articles. Finally, the “Exploring” section provides information about topics such as philanthropy, real estate, and entrepreneurship. These topics aren’t directly related to investing, but they’re often topics that our clients find valuable.

Adobe: Why did you decide to work with Adobe Experience Manager Mobile?

Vidal: We wanted to create content in-house so that we can deliver fast updates whenever we need them. Adobe Experience Manager Mobile is incredibly easy to work with and has all of the mobile app features that we wanted, including easy authoring and push notifications. Adobe and our partner Square worked with us to develop the app, build our strategy, and train our people. But now we’re creating all of the content and updating the app in-house.

Adobe: Are you reusing content across other channels?

Vidal: One of the biggest benefits of Adobe Experience Manager Mobile is the flexibility to reuse content. We redeveloped our corporate and regional websites on Adobe Experience Manager to take advantage of the authoring capabilities and shared content management. Anything that we create for the app can be pushed to the websites and vice versa. We’re making all of our digital properties work together in a single ecosystem for a consistent customer experience.

At the same time, centralizing content management in Adobe Experience Manager will help us share and reuse content across regions. Many times, our product specialists aren’t necessarily aware of what other specialists are doing in other countries. When we get all of our content producers uploading their work to Adobe Experience Manager, it will be easier for people to find and share content. We aim to exponentially increase the amount of content that we can share to customers worldwide.

Adobe: How does the Voice of Wealth app benefit your clients?

Vidal: As an education tool, it helps open up more investment opportunities for our clients. We’ve also released the app worldwide, rather than just by region. This gives our clients opportunities to read about markets and trends abroad, which wasn’t always feasible with printed reports. Most importantly, by sharing content directly through the app, we’re getting information into clients’ hands much faster. Before, it could take several days for information to disseminate from product bankers to clients, but now it can be uploaded to the app in just 15 minutes. The ability to share information as it happens helps us differentiate our services in a competitive industry.

Adobe: Your app is available to anyone. Why share your information publicly?

Vidal: We wanted to do something bold by letting our voice be heard beyond our clients. People already have access to tons of information on many types of different media and by speaking out publically, we’re sending the message that we have great confidence in our analysis and our vision. We’re not just influencing clients, but also investors around the world. By changing the paradigm, we’re hoping that our clients see us as reliable leaders. Perhaps we will even gain new clients who appreciate our strong voice.

In the future, we’re hoping to use Adobe Experience Manager Mobile push notifications to further personalize the app. Even though the app is available to the general public, we still want to provide a custom experience for our clients. If a client is interested in what happens in the oil markets, then we can push that information to him. It gives us the ability to create something personalized and valuable for clients while still delivering broad thought leadership to everyone.

Adobe: How are you using analytics?

Vidal: The Voice of Wealth app was developed to educate and inform people, so the built-in analytics in Adobe Experience Manager Mobile will give us valuable insight into how people are reacting to it. To date, with little promotion of the app, we are already seeing about 70% of our users visit the app every day, and about 25% engage with the app for 10 to 20 minutes. This demonstrates excellent early adoption. We plan to look deeper into what sections people are reading, what they are searching for, and other information that will help us optimize content towards topics that truly interest our clients.

 

Download the BNP Paribas Voice of Wealth app here.

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Mobile apps quickly becoming financial services’ biggest asset


Digital Publishing

Trust in the financial sector – or lack thereof – is a big issue for one of the world’s most vital sectors. Seventy percent of Americans agree with the statement, “most people on Wall Street would be willing to break the law if they believed they could make a lot of money and get away with it.”

Fifty-two percent of Americans with smartphones and bank accounts use mobile banking and finance apps to check balances, complete transactions, and explore service or product options. The financial services industry can leverage the rise of mobile to improve their client interactions and build loyalty.

In a recent Accenture study, 81 percent of business leaders surveyed state that apps are integral to their organization and 85 percent believe that they will be a dominant interface of the future. Mobile apps can help financial services increase productivity and improve the client experience – great assets for an industry battling shifting perspectives.

Unlock your existing content

Financial services organizations coordinate and manage incalculable pieces of information. It can be incredibly time consuming to integrate materials into a complete digital experience without a platform for seamless content distribution. A company can shorten the burden of rollout and compliance and move the company into the future by integrating into a single content management system that spans all digital platforms. An entire marketing portfolio can feed the multiple access points of users with customized, relevant and timely experiences via web, smartphone or tablet.

Mobile Payments Lahary BylineStatic messaging is now replaced with interactive engagement and valuable digital features. Utilizing push notifications brings a user into the app more often – a vital component of retention. Messages let clients know the bank or investment company is ahead of their needs. Deep links within an app take users directly to the right web based content. Immediate access to contacting financial advisors or customer care connects a company to the client in a powerful relationship.

Access, convenience and layers of functionality all work together. The many features that are available through multi-layered apps help clients feel constantly connected to one of the most important aspects of life – their money.

The benefits apply internally, too. Sales meetings become interactive with the addition of photo and video to bring products and possibilities to life. Proven and tested sales templates are accessible to every person in the field. Streamlined enrollment and sales procedures increase efficiency and productivity. Captured customer data is more secure and everything from new product and service releases to crisis management can be in the right people’s hands, quickly.

The days of bankers hours are over. The days of hiding behind counters are over. Clients want access. The entire gamut of digital possibilities can be utilized to influence and strengthen client/banker and client/advisor relations 24/7.

Build and leverage for success

When a solution leverages existing in-house talent production time shortens from months down to weeks. When digital is controlled in house, the house wins. Let’s take a look at some real-world examples from financial services companies.

Insurance company Pacific Life found that the non-linear conversations between clients and advisors were better supported through visual navigation done within a custom app versus multiple brochures and an extensive paper trail. No matter where the client wanted to go with their financial conversation, the app made it easy for the advisor to respond and inform and served as an efficient marketing tool that empowered team members throughout consultation.

Utilizing an app for sales meetings helped steer conversation and drive sales with interesting product and service descriptions that utilized image, video, and direct enrollment. Pacific Life has had so much success with the app they have continued to invest in apps directed by internal sales and marketing teams.

Investment management firm Lord Abbett provides timely economic updates and investment insights through its app, Lord Abbett Perspectives. Moving control in house accelerated production time by an astounding 50 percent. Lord Abbett can now update monthly instead of quarterly, allowing employees to engage with customers more often, drawing stronger connections and deeper loyalty.

Educating customers and increasing sales can both be part of a cross-platform campaign that is fully integrated and optimized to produce results. Proven, trusted methods of investment, retirement and wealth management carry even more legitimacy for a company willing to differentiate itself in the field and provide a more customized experience. Accomplishing this with a seamless cross-platform solution means prototyping faster, updating more often, receiving insights more quickly, and adapting on a dime.

Trust in the future

Using digital extends the value of the content available and creates a stronger connection both to clients and employees. And let’s face it, that’s exactly what everyone wants. Information, access and transparency through an app is the ideal platform for financial companies that want a piece of the future.

(This was originally published by Mobile Payments Today. View the post here.)

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Adobe Experience Manager Mobile Updates: More Plug-ins, Technology Partners Announced


Digital Publishing

Following quickly on the heels of the launch of Adobe Experience Manager Mobile last month at Mobile World Congress, we’re happy to share the next wave of updates to our mobile app solution.

First, we’re adding support for more Cordova plug-ins that will give you the ability to extend and enhance what you can do with your mobile apps. Plus, we’re announcing the first technology partners who have embraced Experience Manager Mobile and are building an expertise around our new solution. Let’s take a look.

Support for 15 Cordova plug-ins

With our launch in February, we announced the ability to deliver content into your apps from the systems that power your business like CRM, PIM and ERP using Cordova device APIs. Today at Summit, we announced that Experience Manager Mobile now supports the 15 most popular Apache Cordova plug-ins enabling you to take advantage of native device functionality and make your apps even more valuable to your enterprise.

Let’s look at four examples:

GPS

Integrate the device’s GPS functionality to display content and experiences based on location.

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Device Camera

Capture and import imagery using the device camera or easily pull images into your app from the photo library.

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Calendar

Calendar integration enables you to put a piece of content publicize an event and automatically add to calendar.

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Local Device Storage

Now you can easily access local storage to preserve user actions – like polling results, completed tutorials or content added to a form – while the device is offline. Synchronization occurs as soon as the device goes back online.

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Partners Deliver Powerful Integration

We’re also excited to announce that a number existing Experience Manager partners are adding mobile to their practices. These partners are uniquely situated to help our customers build powerful solutions that address very specific business needs across many different industries. With assistance from these partners, Experience Manager Sites and Assets customers can easily integrate Experience Manager Mobile into their existing workflow and maximize their investment in digital experiences. This integration will dramatically increase efficiencies across the enterprise and save significant time and money.

Our new partners include:

  • 6D Global Technologies Inc: From fan engagement apps for the NBA to sales enablement solutions for Sotheby’s International Realty, 6D powers enterprise mobility for leading brands with Experience Manager Mobile by combining best-in-class creative, workflow solutions, backend integration and extensibility. 6D is powering the Thunder Plus fan engagement app for the Oklahoma City Thunder powered by Experience Manager Mobile.
  • AXIS41: A digital agency that brings strategic consulting, technical integration and creative services to customers, AXIS4 will help customers extend their mobile channel using Experience Manager Mobile. Tune into this podcast to hear AXIS41 talk about the new Experience Manager Mobile.
  • Mirum: A full-service digital agency, Mirum has delivered more than 100 mobile solutions for retail, commercial, government and education clients based on Experience Manager Mobile. Mirum has developed a powerful, enterprise-level retail management platform built on Experience Manager Mobile to help large retail organizations streamline and automate the way they distribute content to and communicate with retail locations. With Experience Manager Mobile Cordova plugins, retailers can share photos and even live stream video all through a single, visually stunning, mobile platform. The company also empowers customers’ sales teams with interactive, up-to-date information on your products and services using mobile devices with Experience Manager Mobile-powered apps that integrate with Adobe Marketing Cloud solutions and custom CRM solutions.
  • Razorfish: Razorfish Health & Publicis Heath Media have developed solutions for the healthcare industry based on Experience Manager Mobile. The mobile use cases include a Key Opinion Leader (KOL) platform, an app for patient support and literacy and a pharmaceutical rep portal app. This will be on demonstration at Summit at the Razorfish booth.
  • Sirius Computer Solutions: Sirius provides comprehensive, integrated technology solutions, offering a three-day program to help clients rapidly develop a prototype app and understand how to create an integrated, personalized mobile experience using Experience Manager Mobile. The company enables customers to create exceptional mobile applications for customers in a variety of industries.  The ability to leverage existing content from other sources – whether it’s from Experience Manager Sites, Digital Asset Management or Creative Cloud tools – enables Sirius to build on other work and quick and seamlessly pull that through to mobile. By extending the application through additional Cordova plugins, Sirius can build on that content to create feature rich mobile applications to add native device features like camera, geolocation, and calendar access.

“We are excited about Adobe’s new product, Adobe Experience Manager Mobile, and what it means for our customers as they continue to transition from desktop to mobile,” said Steve Wiest, partner, Axis41. “This new platform brings design, development, and authoring together and puts the power of content control within the hands of marketing professionals—exactly where it should be.”

We’re also working with Adobe partners including Accenture, Deloitte and IBM to extend their support of Experience Manager to incorporate mobile.

The Latest from Experience Manager Mobile Customers

More news from the Summit. Brands such as Under Armour, DuPont USA and Hartford Funds are leveraging Experience Manager Mobile and have joined us here in Las Vegas at Summit to share their stories.

Plus, we’re happy to announce that leading outdoor manufacturer Black Diamond is using Experience Manager Mobile to create a sales enablement app to help sales reps become more efficient, increase sales, and generate more revenue. Soon, Black Diamond will arm its sales team with a catalog containing all of its SKUs packaged into a beautiful, compelling mobile app built by Blink Worldwide.

But don’t take our word for it; hear what Black Diamond has to say about Experience Manager Mobile:

“We’re committed to making innovative gear for our global community of climbers and skiers,” said Eric Wynn, Black Diamond. “Adobe Experience Manager Mobile is enabling us to create an app that will arm our sales team with instant access to all SKUs and engaging product content on their mobile devices. By streamlining content that previously existed in various physical and digital locations, we’ll increase efficiency through a beautifully designed app that empowers sales representatives to increase sales.”

We’re thrilled that in less than a month of launching our new product, we’ve already introduced new capabilities and a partner ecosystem that help our customers bring their apps to life. Look for even more momentum in the coming months.

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