Cool or Just Common? Blue is the Web’s Most Popular Color


Creative Cloud

blueweb

Is the color blue enriching your website, or did you choose a different strategy? If you chose blue, you are not alone.

After scraping color codes from the world’s top 10 most visited websites in September of 2016, including Google, Facebook, and Twitter, designer Paul Hebert deemed blue the most popular color. It’s not just the default #ooooEE blue that you see coloring hyperlinks, either. Hebert found a variation of blue hues that are popular among the most widely trafficked websites.

The blue trend sheds an important light on the way some designers approach the experience of their web audience. Designers are frequently caught trying to please a multitude of individuals with a variety of different preferences, which can lead designers to look to current trends for creative inspiration.

Does that mean that blue is a one-size-fits-all for every brand? Hardly. Staying on top of trends in user interface and user experience (UI/UX) is critical, but it doesn’t mean jumping on the bandwagon is always the best approach. Determining whether to strategically incorporate trends like the color blue — or intentionally push against them to stand out — are important branding decisions that are sure to vary from one business to the next.

How can you determine which colors work best for your brand? Let’s start by looking into some of the reasons behind the tonal trend.

What’s Behind Blue’s Online Popularity?

If you want to know what’s working in web design, take a look at what other successful brands are doing. That was Paul Hebert’s thinking when he started tracking which colors the most popular websites were using some four years ago. After creating a tool that helped him identify the colors on home pages and style sheets of the most visited websites, Hebert discovered the color blue was an overwhelmingly prominent design choice online.

Pantone Color Institute Vice President Laurie Pressman sheds light on some of the reasons behind the color blue’s online popularity. “Blue is not only the most popular color on the web today, it is also the most popular color on the spectrum internationally. Long associated with the serenity of a clear blue sky, and the cleansing waters of tranquil seas, the human mind embraces the concept of blue as constant, translating it into a symbolic message of dependability and loyalty.”

According to Pressman, the increased popularity of UI/UX methodologies has influenced the popularity of blue in web design. “We trust blue — it is there for us every day. It doesn’t interfere with our world; instead it welcomes and reassures us. The blues are also gender-neutral. The most popular color family across both sexes around the world, blue connects our global culture.”

The all-inclusive nature of the color blue may be another reason behind blue’s online popularity. An estimated 10 percent of the population is red-green colorblind, making blue a cool color everyone can get on board with. According to a 2010 article featured in The New Yorker, blue is Mark Zuckerberg’s color of choice precisely for that reason (and the fact that he himself is colorblind).

Is Blue Always the Best Design Choice?

Just because blue is the most popular color in web design today, it doesn’t mean every brand should drop what they’re doing and focus on a blue-only strategy. According to Gage Salzano, senior designer at creative studio Nelson Cash, there is a common-sense explanation for blue’s popularity online, as well as a few good reasons why some brands may want to avoid the color.

“Blue is the most popular color period, not just in web design,” Salzano says. “I think blue is the most common color used in design of all types. Why? I think because it’s not controversial or polarizing.” To Salzano, blue speaks to safety, professionalism, and security. With the color blue, there are no surprises to be had.

But sometimes a little surprise is a good thing. “Oftentimes, when we pitch branding concepts at Nelson Cash, we avoid blue unless there’s a good conceptual reason for it,” Salzano says. “This is simply to stand out. I have to imagine that’s the same reason a handful of companies have rebranded in the past couple of years to move away from blue.”

Adobe Experience Design Manager Sonja Hernandez has a similar take. “I am not in favor of making any design decision based on whether it follows a trend or not. It is more important for the design to reflect what is appropriate for the product or company and how that communicates to the user. Trends come and go over the years, and if what you are designing will need to be around for a while, it’s probably best to not date it by giving it a look that matches a specific current trend.”

Few examples of the need to focus on long-term branding in design are better than Adobe red. “The Adobe red A is one of the most recognized brands,” says Hernandez. “The continued use of this over the years has built brand equity, and it’s hard for me to imagine the Adobe logo any other way.”

Is Blue the Right Color for Your Brand?

Thinking about betting on blue? Not so fast. While the popularity of blue online is undeniable, there are several factors you should consider before overhauling your website, beginning with color connotation.

Know your audience and how they perceive color. Color connotation is the interpretation of what people believe different colors mean, and it varies from one culture to the next, so making design choices based on audience demographics and location is key.

Other color considerations include the imagery your brand is trying to convey to its audience. An airline or spring water bottling company might consider choosing blue because it reminds people of the sky or water, respectively. Paul Hebert points out one color choice that has been shown to appeal to our appetites. “A lot of the time you’ll see orange in relation to food,” Hebert says. “Restaurants will use orange colors [because] some of that orange almost stimulates the appetite.”

Consider saturation and value. Color saturation and value, according to Hebert, also play a crucial role in web design. “Saturated colors stand out more and draw the eye, while the less saturated colors support other colors in the scheme. Then, when it comes to value . . . you generally see contrasting value. So, they’ll have some really low value colors, maybe the background color is a light white or tan and then to contrast with that, they’ll have a higher-value color like a black that stands out against the low-value color.”

Test your choices. Finally, improving UI/UX can’t be done without incorporating tools that allow designers to test-drive the user experience and ensure the design and color appeals to a variety of users. All-in-one solutions such as Adobe XD allow faster iteration of design choices, thus helping UX designers quickly get to prototype and solicit feedback faster.

Your Brand’s Color Strategy

Regardless of the brand-specific design choices creative teams need to make, one thing is clear: dropping a color strategy that’s working to follow a trend is rarely a good idea. It is, however, a good idea to remember the basics — understand your audience and how they will receive the messages your designs are sending. Is there a valid conceptual reason to use a color, or will it simply cause your designs to blend in with the crowd? Does your design need to present itself as cool and collected, or would a fiery red theme better portray your design’s tenacity and strength? But if blue is the color for you, you are in good company.

Thursday Trend Watch: Ebony


Creative Cloud

Processed with VSCOcam with a9 preset

Black is the absorption of all colors, as well as the absence of light. Because of this neutrality, it gives you the possibility to work with shapes, contrasts and textures like no other color. It creates visual harmony and allows you to sculpt form and direct the viewer’s attention to desired features.

VPARDI / ADOBE STOCK

VPARDI / ADOBE STOCK

CHAYATHON2000 / ADOBE STOCK

CHAYATHON2000 / ADOBE STOCK

It is mysterious, sexy, sophisticated, as well as rebellious, strong, and elegant. It’s no wonder it has such a strong presence in the creative field.

GRAPE VEIN / ADOBE STOCK

GRAPE VEIN / ADOBE STOCK

ALESHIN / ADOBE STOCK

ALESHIN / ADOBE STOCK

Too much black can be associated with death, sadness and mourning, or just the average adolescence apparel. However, the right balance of black can add definition and refinement to forms and designs, and elevate the overall look.

KSI / ADOBE STOCK

KSI / ADOBE STOCK

Close up Silhouette Man with Long Goatee Beard Holding a Smoking Pipe While Looking to the Left of the Frame on a Black Background.

YSBRANDCOSJIN / ADOBE STOCK

Discover more images from our dedicated Ebony collection here.

Ask a UXpert: How Do You Turn a Great Idea Into a Successful Reality?


Creative Cloud

ewi-ideareality

We’ve all had those lightning bolt ideas – the ones that leap into your head in the middle of the night. You scribble them down feverishly on a piece of paper: you know this could be big. But, what next? When the sun rises, how do you take those great ideas and turn them into reality?

At Adobe MAX, experts from around the world joined together to share how they’ve turned their ideas into real life products and concepts that have shaped the world. We asked some of those experts to give us some advice on turning ideas into realities:

Sell that idea, to BOTH of your audiences

ewi2-smIt goes without saying that passion is crucial, but you don’t just have to love your idea – you have to sell it. That’s the part that requires all the crazy, hard work.

Most importantly, you should work to understand your audience, and you should know that you have two: your target user isn’t typically the one listening to the sales pitch, but in both the corporate and client scenarios, you need to convince the person in front of you why they not only want, but need this magical idea of yours.

~Caroline Williams, Senior Digital Design Manager, Wyndham Hotel Group

 

Focus on the EXECUTION of your idea

ewi1-smAn idea can be anything: it can take the form of a cake, sketch, a boat, etc. What really counts is not so much the idea itself, but the execution of this idea and running the course of conception.

You must understand the tools necessary to formulate, express, and act on the vision of reality. Ideas become reality when the tool becomes an extension of the creator. In many cases, to properly nurture your idea into reality, you’ll need to involve and trust other people while working within a team. You’ll have to use many different dimensions of tools, and persevere the course of conception. Now, go make it happen.

~Aaron Lawrence, Design Manager, Pivotal Labs

 

Get personal with your idea, then JUST START

ewi4-smShall I go with the classic ‘it’s 1% inspiration and 99% perspiration?’ No! When I look back over all the ideas I’ve turned into reality, there have been a few consistent elements:

  • It scratches a personal itch – When I’m building something that is solving a problem I have, then I have an added investment in the project. It’s going to help me in the long run, so I know all the use cases and I’m not trying to find ways to make it amazing; it just needs to do one job really well. Once that idea becomes a reality and you release it to the public you’ll be amazed just how many people are facing that same problem and, in a short time, your simple solution is being used by tens/hundreds/thousands of people.
  • Just start – For ideas that have turned into a reality I never spent too much time thinking and planning, I just kicked it off and started building. The biggest hurdle to getting something finished is actually starting it in the first place. Before I start the work, the idea seems like more effort than it actually is in practice. I often put it off until I have more time, or I wait until I’m inspired enough to take it on. These ideas are still just that, ideas.

~Justin Avery, CEO, Simple Things

 

Blend art, science, precision, and PERSEVERANCE

ewi3-smTurning an idea into reality, especially on a product like Adobe XD, is a special blend.

  • There’s the art aspect of it: distilling a concept or idea down to its component parts, perhaps remixing or brainstorming ideas until it sits just right. You have to be detached from the idea enough to ditch it if it doesn’t work, but attached enough to bring the passion that will sell the excitement to both the team that funds it and the engineering team that makes it happen.
  • It’s also a science: the best ideas are refined and vetted through a rigorous process of research, iteration, and more research.
  • It’s precision: being able to identify the fundamental piece and carve away everything else until it’s elegant. There’s wisdom in knowing where the limits are – both your own and your team’s – because there are only 24 hours in a day and bringing ideas to fruition is a long term endeavor. And, of course, there’s perseverance, because nothing great is built in a day.

As an author and as a musician as well, the same fundamental truth holds true: crafting anything extraordinary takes an incredible amount of work. My last novel took months to write and clocked in at over 125,000 words. A three-minute short film I won two awards for took over 200 hours to create. I have to apply the same process to my creative work that I do to my professional work: shaping, evaluating, and iterating, often times until I’m sick of the project, and then celebrating the glorious result.

~Elaine Chao, Product Manager, Adobe XD

 

How do you transform your ideas into reality? Let us know in the comments below.

Adobe Sensei: Mastering Content and Data


Creative Cloud

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This is a big day for Adobe.  Not only are we hosting the largest MAX creativity conference ever – we are introducing Adobe Sensei, a framework and set of intelligent services built into the Adobe Cloud Platform which dramatically improve the design and delivery of digital experiences. “Sensei,” “master” or “teacher” in Japanese, is the perfect term to describe the deep expertise in artificial intelligence (AI), machine learning and deep learning we have built into our platform.

AI and machine learning have become ubiquitous in the technology industry, and a lot of great work has been done to build out horizontal frameworks to solve large-scale problems – from accurate speech recognition to computer vision.  Unlike these broad efforts, Adobe Sensei is unique in its approach to blending the science of data with the art of human creativity.  It is focused solely and deeply on solving complex experience challenges in the markets we serve.  It powers Creative Cloud, Adobe Document Cloudand Adobe Marketing Cloud, spanning our entire platform, to help our customers work smarter and faster.

Adobe Sensei brings together two unique Adobe capabilities combined with the latest technology advancements in AI, machine learning, deep learning and related fields:

  • A massive volume of content and data, from high-resolution images to customer clicks. This anonymized information powers our AI/machine learning engine, and as each of us knows from our own consumer experiences — whether it’s Amazon recommendations or Google Waze traffic information — more data drives a better outcome. Our pure focus on digital experiences means we can deliver much better contextual results for our customers.
  • Deep understanding of how our customers work. We’re leveraging decades of intellectual property built into Adobe’s flagship products, already used by millions of customers. We have best-in-class AI/machine learning expertise which is being applied to areas our customers care about such as image understanding and categorization, font recognition, marketing attribution and intelligent recommendations to name a few.

There are dozens of Adobe Sensei intelligent services already running within our cloud solutions, and with today’s announcement, we’re committing to significantly increase our investment in both the shared framework across the Adobe Cloud Platform as well as an even greater volume of intelligent services moving forward.

Here is a depiction of how Adobe Sensei fits into the overall Adobe Cloud Platform – a framework running across our content and data assets, with intelligent services for each cloud offering running on top.

architecture_wbg

Adobe Sensei intelligent services across our cloud offerings include these, among many others:

Creative Cloud

Content Intelligence: Uses deep learning to search and tag images automatically, and makes intelligent recommendations when a user searches for images

Font Recognition: Recognizes a font from a creative asset and recommends similar fonts, even from handwriting

Face Aware Editing: Finds faces in an image and uses “landmarks” such as eyebrows, lips and eyes to understand their position and change the facial expression without ruining the image

Semantic Segmentation: Shows each image region labeled with its type; for example, whether it is a building or the sky. Such labelled regions allow easy selection and manipulation of objects, using simple commands (e.g., “change the sky”)

New Creative Cloud features rolling out today at MAX built with Adobe Sensei include:

  • Adobe Stock Visual Search: Allows you to “find images like this” by simply dragging any still image file (.jpeg or .png) to your browser.
  • Face-Aware Liquify: Enables you to adjust a person’s facial features, including changing the look of their eyes, mouth, nose, chin and other facial features.
  • Auto Lip Sync: Automatically converts spoken dialogue into cartoon mouth animation in real-time.

Face-Aware Liquify is a new feature that's rolling out today powered by Adobe Sensei.

Face-Aware Liquify is a new feature that’s rolling out today powered by Adobe Sensei.

Adobe Marketing Cloud

Attribution: Algorithmically determines the impact of different marketing touch points on consumers’ decisions to engage with a brand, determines the effectiveness of different campaigns and makes optimized marketing investment recommendations

Personalization: Quickly identifies and recommends relevant offers, experiences and messages to truly engage visitors

Intelligent Audience Segmentation: Gives marketers and analysts new visibility into which segments are most important to their businesses and allows them to target overlapping or adjacent segments, making it possible to acquire customers much more efficiently

Anomaly Detection: Simplifies data analysis by surfacing the most relevant insights and highlighting anomalies

Sentiment Analysis: Helps see and predict the content that customers will like, talk about and share most

We announced new Adobe Marketing Cloud features powered by Adobe Sensei today. They include:

  • Intelligent Alerts: Gives an automated message when something material is happening – for example, when smartphone cart abandonments see an irregular spike.
  • Automated Insights for Digital Advertising: Provides automated analysis of the performance of ads that usually takes hours to create manually. For example, if you should invest more in search versus social or promote a campaign on a specific date or time.
  • New Lookalike Modeling Capabilities: Allows brands to further personalize and target prospects that share the same interests and traits – such as identifying frequent fliers as an audience segment for promotions.
  • One-click Personalization: Determines the highest-performing content options, such as different layouts, wording and images for individuals. With one click, brands can automatically determine the right website or app experience to show each visitor to drive better engagement and conversion.

Natural Language Processing: Provides text understanding, topic modeling and sentiment analysis of digital documents

Semantic Structure Analysis: Analyzes scanned or plain documents to identify features such as paragraphs, tables and headings from visual features

Document Similarity: Recognizes similar documents for search and highlights their differences

Document Summarization: Abbreviates a document by identifying a small number of representative sentences

Optical Character Recognition: Converts scanned documents to structure and text

Document Flow Extraction: Automatically extracts reading order from structured documents, enabling reflow and accessibility solutions

More Adobe Document Cloud features built with Adobe Sensei will be rolling out in upcoming months.

Opening Adobe Sensei to Our Ecosystem

We plan to make the Adobe Sensei framework and intelligent services available to our ecosystem of partners, ISVs and developers to extend its capabilities and enable custom solutions. If you’re a developer, be sure to check out adobe.io where more information will be coming about how to build on top of Adobe Sensei.

This is Just the Beginning

In the future, imagine Adobe Sensei being able to dynamically arrange your Creative Cloud user experience, surfacing the tools others use to accomplish a similar creative task; or Adobe Document Cloud telling you which of your white papers is being shared the most; or Adobe Marketing Cloud alerting you to target a new audience for a marketing campaign that you didn’t even ask it to find. The possibilities are endless, and our teams are hard at work thinking about how to turn new ideas into services our customers can use every day.

We have always pushed the boundaries of what is possible in creating and delivering digital experiences, and with the rollout of Adobe Sensei we are recommitting to staying on the forefront. We’re excited to see where our customers and partners take it.

Follow @AdobeSensei and stay tuned to all Adobe Sensei updates.

Re-Imagined for Designers Who Code, the All-New Adobe Dreamweaver CC


Creative Cloud

dreamweaverbanner

Today at MAX, we are excited to announce the all-new Adobe Dreamweaver CC; a modern web design and development tool that has been re-imagined for designers who code.

On first launch, you will notice a guided onboarding experience crafted to get you started quickly.

a1

With four new UI color themes to choose from, you pick the style for the way you work.

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The streamlined modern UI makes every point of interaction more intuitive. Menus and panels have been optimized for better discovery with less clutter. The toolbar is now contextual and configurable, showing only what you need when designing and developing.

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If you primarily code, you will love the new Developer Workspace. With the all-new Code Editor and coding engine you can work faster with large files and with over 50 different file types. Beginners new to coding will benefit from intelligent Code Hints, designed to make it easier to learn HTML, CSS, JS, and other web standards. Additionally, experienced developers will write more code while typing less with relative path hints in HTML, browser-enumerated color hints in CSS, real-time type inferencing in JS, type-along suggestions in PHP, real-time tag attributes in XML and so much more.

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All designers will benefit from several new features. Spend less time switching between your HTML and CSS with Quick Edit.

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See your changes appear instantly across browsers and devices with Real-time Preview.

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Utilize time-saving shortcuts like Emmet and multiple cursors to write code faster.

Focus on your final project and worry less about remembering CSS properties with readily available Quick Docs reference material.

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Write stylesheets for large applications with built-in CSS pre-processor support for Less, Sass, and SCSS.

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Check out the release notes for even more of the features included in this release.

A year has passed since we announced the revamp of Dreamweaver at MAX 2015. It has been an incredible journey. Thank you to all of those who joined us in trying out the Dreamweaver Beta. Today marks the end of the Beta program. Your feedback guided us in building this modern web tool for you. We cannot wait for you to try it!

Adobe Stock Expands Marketplace and Upgrades Search Tools


Creative Cloud

flamingoes

With the latest release of Adobe Stock, customers can now experience an expanded marketplace including two new asset categories – 3D and templates. New and experienced designers alike can leverage these assets across their creative projects and benefit from the unique integration features offered by Adobe Stock and Creative Cloud.

3D Assets

Experience with 3D is no longer required for designers to create amazing photo-realistic 3D visuals using Models, Lights, and Materials. These new assets are all optimized to work with Adobe’s Project Felix. Project Felix is a Creative Cloud desktop app that will enable you to composite high-fidelity, photo realistic graphics using 3D and 2D elements. Learn more about Project Felix .

Adobe Stock now includes three types of 3D assets:

  • “Models” represent physical items and were curated so that they are easy to customize.
  • “Lights” in the collection add real-world lighting and reflection options to create different scenes.
  • “Materials” are formatted to represent various textures such as metals and woods to allow designers to bring life to various surfaces.

models__coffee_cappedmug2

Learn more about 3D assets.

Templates

Newcomers to design can use these pre-designed kits as a starting point for their projects as they become more familiar with the various customization options available in Photoshop CC and Illustrator CC. More experienced designers looking to save time or get inspiration from artist-made templates will also find many suitable options for social media layouts, wireframes, print projects, and more.

Select templates are integrated into the File > New function of Photoshop CC and Illustrator CC – enabling users to jump-start their creative process. You can browse additional template options on the Adobe Stock website. Each template comes with a preview available which lists all of the included components and important details.

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Learn more about templates.

Visual Search

Whether you are looking to customize an Adobe Stock template or need imagery for other projects, you can now find assets more easily with the new visual search option. Visual search allows you to perform searches based on a selected image instead of a simple text entry. For example, if you have a low-quality image and want a better alternative, or if you found something that’s close but not quite perfect, you can now find visually similar images across the millions of high-quality options in the Adobe Stock marketplace.

visual_search2

visual_search3

Learn more about Adobe Stock and begin searching for the creative assets you need for your projects today.

Introducing Project Felix: 3D Tools for Graphic Designers


Creative Cloud

felix-feature

On behalf of my product team at Adobe, I’m thrilled to share Project Felix, our latest evolution for graphic designers. Project Felix enables you to create photo-realistic composites with 2D images and 3D assets like materials, models and lights to produce high-quality images without cumbersome and time-consuming steps.

Composite created in Project Felix

Composite created in Project Felix

What’s in it for me?

We talked to hundreds of designers about the challenges you face in modern compositing. Many of the traditional workflows just don’t cut it anymore. For example, you need to create realistic product shots where the product may not exist in the real world yet. You need the flexibility to make changes quickly, and generate different comps for different layouts and screens at any point in the design process. In addition to real scenes, you need to create abstract images for more creative compositions and surrealistic designs – and this all needs to look real…and exquisite.

We live in a 3D world and as designers, you naturally understand how lighting, perspective and depth looks. You know what looks good and what looks slightly off. And, sometimes it’s not possible to achieve reality when compositing only in 2D.

One way to overcome this is to use 3D elements as part of your composition. But let’s face it, working with 3D tools can be intimidating and take years to master. That’s why we are introducing Project Felix – a powerful tool created for designers that enables you to combine your existing skills and familiarity with Adobe tools with the benefits of working in 3D.

More goodness…

In this first early release, Project Felix brings you a focused workflow that lets you place 3D objects into any background image. We are introducing new and intuitive ways of working with traditionally complex workflows that will improve your productivity. Further, working with high-fidelity 3D models lets you adjust perspective, lighting and materials easily to get the final look you want. Users will also be able to experience state-of-the-art photo-realistic rendering inside Project Felix. This gives you the ability to iterate quickly resulting in stunning photorealistic imagery.

Design mode for Project Felix

Design mode for Project Felix

Another design challenge we heard from you is the difficulty in obtaining content – particularly high quality 3D content.

Many designers don’t want to start from a blank canvas, or be forced to create their own 3D models. Project Felix makes it easy to get started. I’m really excited to share the news that Adobe Stock is introducing three new asset types to support Project Felix workflows. Today, we are releasing thousands of new, high quality models, materials and lights – all optimized for Project Felix. This is just the beginning as we will continue to build out this marketplace and add more, and even better content.

adobe_stock

How can I get involved?

We debuted Felix at Adobe MAX 2016 as part of the keynote. Later this year, Felix will be available to download as a beta desktop app for Win 10 and OSX. The app will be in English-only at this first release, but will be available worldwide for Creative Cloud customers with a paid subscription. Learn more about Project Felix and how you can get involved.

ui_screen_shot

What’s in Project Felix?

Our focus for this first beta release are key features that help you create photorealistic composites and optimize a basic workflow.

For example:

  • Designer-targeted interface and focused workflows – everything we do is targeted for Designers. We offer optimized workflows and interactions balanced with familiar ways of doing things from Photoshop and/or Illustrator.
  • Auto-Lights – Automatically create lights from your image so that your object looks like it naturally belongs in the background. In a single-click we automatically generate an environment (Image Based Light) for you so there is no hassling with complexities that working with lights could bring.
  • Auto-Align to Image Horizon – Project Felix automatically detects the vanishing point or horizon in your image to save you the hassle of camera perspectives and alignment. Your object will scale and align realistically and proportionally with respect to the perspective of your image – in a single click!
  • Magic Wand – Selections as easy as using the Magic Wand from Photoshop – but 3D aware! We use machine learning to determine logical edges based on the shape, curves, symmetry and patterns.
  • Real-time Render Preview Window – Get the best possible ‘what you see is what you get experience’ while working with 3D using our real-time rendering preview. This gives you the best idea of how your design will look with respect to lighting, shadows and materials while you work so no need to wait for a final render.
  • State of the art photorealistic rendering – Built with proven solutions from the 3D modeling industry, Project Felix comes with the most powerful rendering engine to date, allowing you to preview your changes without making you wait for a final render to export.
  • Seamless workflow with Photoshop – Export to PSD layers and continue working in your favorite graphic imaging tool, Photoshop.
  • Adobe Stock assets – Integrated access to high-quality Adobe Stock assets including thousands of new 3D models, lights and materials – all optimized for Project Felix.
  • Adobe CC Libraries – With Adobe CreativeSync technology, users can pull assets from collaborated Creative Cloud Libraries like models, materials, lights and images – all directly in Project Felix.
  • Physically realistic (MDL) material editing – Get the look you want with our rich library of materials. Easily customize any of them to get the exact representation of your design. Project Felix will have everything you need to get started but you can always download more materials from Adobe Stock.

For a high-level look at Project Felix, check it out:

What’s still to come?

Based on feedback we’ve received so far, we are already busy working on the following areas:

  • Improved interoperability with Photoshop and Illustrator
  • Easy label/decal application
  • GPU rendering
  • Working with basic (3D) shapes, modifying and combining them together to create abstract designs
  • Vector and type extrusion for abstract design
  • Support for more CC Libraries assets (color, vectors, etc)

MAX Marketplace – What to Expect


Creative Cloud

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For the first time ever, we’ve invited 23 of our favorite artists from the creative community to sell their wares at MAX. This is the place to get your hands on awesome merchandise, direct from the artists.dan-stiles

Marketplace takes place from 2pm-5:30pm on Thursday, November 3rd in the MAX Community Pavilion. Be sure to mark this one in your schedule, you’ll want to have plenty of time to peruse these pop up shops.

ddcbook_book_on_orangeBring cash or card — merchants will be able to take both. And don’t forget to save room in your suitcase. If you’d prefer to ship your wares back home, the San Diego Convention Center has a FedEx Center onsite that you can use.

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The Marketplace participants include:

Tad Carpenter

DKNG

Aaron Draplin

Field Notes

Killer Infographics

Tattly

Becky Simpson

Dan Stiles

Jenean Morrison

Yay for Friends

Straw Castle

Inch x Inch

Delicious Design League

National Poster Retrospecticus

Brainstorm

Hoodzpah

Hell Cats Inc.

So Worth Loving

Slap Stickers

Chez Gagne

Odd Daughter Paper C0.

Sapling Press

Meera Lee Patel

We’re excited about this one! We hope you enjoy the first MAX Marketplace!

Live at Adobe MAX with 25 Leading Creatives


Creative Cloud

speakers-adobelive-max

Adobe MAX, the Creativity Conference, will take place next week in San Diego, November 2nd – 4th. Thousands of creative professionals will get inspired attending sessions and meeting awesome speakers. For those of you won’t be able to join us in person, we will be live streaming exclusive sessions on adobelive.com from Adobe MAX with more than 25 speakers.

Visit adobelive.com today to discover the full schedule – add live sessions directly to your calendar and subscribe to Adobe’s Creative Cloud YouTube channel so you’re always up to date.

Wednesday Nov. 2nd – Live from 9:30am –  7:30pm (Pacific)

day1-speakers

Beginning at 9:30am PT, we’ll live stream the Adobe MAX Day 1 Keynote. We will unveil what’s coming in your favorite Creative Cloud apps, sharing our vision for the future of Creativity and Design. Join us in the live chat where we’ll answer all your questions.

Following the Keynote, Rob Generette III will show off his illustration skills using Illustrator Draw on the iPad Pro. Then Syd Weiler will create an illustration live in Photoshop CC and animate it with the help of Stephane Baril, creator of the AnimDessin extension. Photoshop expert Bria Lear will then teach you techniques to master Photoshop and famous YouTube creator Jazza will introduce us to the new features of Adobe Animate CC. Do you want to become a professional video editor? Christine Steele will introduce you to the best Premiere Pro workflows. Then Dan Mumford will illustrate live on his iPad. To end the day, eight Adobe experts – Sandee Cohen, Joseph Labrecque, Chana Messer,  Monika Gause, Myra Ferguson & Jesus Ramirez – will share their best Creative Cloud Pro-Tips.

Thursday Nov. 3rd – Live from 10am – 6pm (Pacific)

day2-speakers

Kyle Webster (the man behind Kyle Brush) will share his digital painting skills in Photoshop. Then photographer Lasse Behnke and Photoshop master Jean-Charles Debroize will show us what’s new in Adobe Stock. Then, Animator Chris Georgenes will create an animation live in Animate CC. Followed by Lettering artist Martina Flor, who will introduce us to the world of lettering, while Ian Robinson will show us how to use 3D in After Effects. We’ll end the day chatting with Japanese artist Frankie Cihi and Adobe product manager Zorana Gee.

Friday Nov. 4th – Live from 10am – 4pm (Pacific)

day3-speakers

Improve your Illustrator skills with advice from Maria Gronlund. Then Talin Wadsworth will show us what’s coming in Adobe XD followed by Michael Flarup will teach us how to create professional icons in Photoshop. Finally we will welcome three professional photographers: Helena Price, Laura Zalenga, and Victoria Siemer who inspired the 2016 Adobe MAX logo.

Join us on Adobelive.com on November 2nd-4th!

We will be streaming live from the Adobe MAX Community Pavilion. Get ready for hours of inspiration and the opportunity to ask all the questions you want in the live chat. We’ll see you there and in the meantime, check out the full schedule on adobelive.com!