SXSW 2017: digital nomad paradise


Adobe
With fast WiFi, free food, sunshine, co-working spaces like WeWork, 70,000 people from all over the world, daily craziness around the corner and inspiring talks on every square meter; SXSW Interactive Festival is the place to be for digital nomads to meet the most inspiring, well uh, other digital nomads. Welcome to Digital Nomad Paradise.
Top things to do
Pffff. Where do we start? SXSW Interactive truly has something for everyone. From small venues with early growth startups to Coldplay worthy stages for the Joe Bidens of this world. There’s something to say for both, but as digital nomads we advise to choose quality over quantity. Similar to traveling in another country, you can’t see every highlight. So you better make sure you see the coolest. All the big stuff takes place in the Austin Convention Center. Tip 1: always come early or hustle your way into the line. The latter is at your own risk though. So, let’s take a look at our four most memorable experiences this year and our key takeaways.
Casey Neistat
If you say Content Creator, you say Casey Neistat. This guy has managed to get over 1.3 billion views and is a true superstar. One could easily call him the biggest hit YouTube has ever produced. He took us on a personal journey about his evolution from filmmaker to YouTuber and Tech Entrepreneur to co-founding a whole new company with CNN Worldwide.

Here are a few lessons to be learned:
On dreams
“Do what you can’t.”
On content and filmmakers
“The haters are the Titanic and we are the fucking ice-berg.”
On the way to success
“Taking chances was the best way to find success.”
Gary Vaynerchuk
Last year we kicked off SXSW Interactive with this serial entrepreneur and this year again. Why? Because he is the biggest hustler in the game today. And if there’s one thing an entrepreneurial nomad should learn; it is to hustle hard. Gary is a digital marketing pioneer and early investor in Twitter, Snapchat and Uber. In a packed room, Gary fired sharp answers during an hour-long Q&A and addressed topics such as tech trends, passion, entrepreneurial mind-set and the ever-evolving ad industry.

What we brought back home in our backpacks:
On mindset
“Always stay on the offence of positivity.”
On failure
“Failure is the cost of entry to the game.”
On technology
“I’m not Nostradamus. So many people are trying to figure out what the next Snapchat is, but it’s not about me knowing. It’s about looking at behaviour and playing with things.”
Tomas Krcha
On Friday Tom Krcha, Senior Product Manager at Adobe, took us behind the scenes of making Adobe Experience Design CC (Adobe XD). For the non-techies amongst us; Adobe XD (beta) is the first all-in-one cross-platform tool for designing and prototyping websites and mobile apps. You can imagine, the perfect tool for the Digital Nomad that wants to collaborate with people from all over the world while traveling. Tom is one of the earliest creators and vividly shared the product principles that serve as the foundation for Adobe XD and how they guide the team’s thinking for the near term and the future. It was great to see that leading brands such as Adobe are designing products and services around the nomadic lifestyle. After all, with tools like these, work is no longer a place, as it can happen from any space, any place, anytime, anywhere. Here are some cool product insider’s thoughts:
On collaboration
“It’s about removing the barrier between you and other people. And letting your ideas and vision flow.”
On today’s challenges
“Today designers are more and more challenged with how things behave, how they interact, how the move around, how they feel.”
On the future of design
“We want to let people design at the speed of thought. Designs should be everywhere with you, so you can review them at any time and share with other people.”
Nile Rodgers
1978 – “Le Freak” by Chic. 2013 – “Get Lucky” by Daft Punk. 1979 – “Good Times” by Chic. 1984 – “Like A Virgin” by Madonna. 1979 – “We Are Family” by Sister Sledge. 1983 – “Let’s Dance” by David Bowie. 1984. All produced or composed by music legend Nile Rodgers. As true nomads, we believe that the best thing about working while traveling the world, is not the places you see but the amazing people you meet along the way. And man, Nile Rodgers has met some icons on his life journey so far. Through multiple personal life stories, he explained how he sees his life and career in music as a collection of chance encounters.
The priceless kicker to his super inspiring keynote was the brief chat we had with him backstage in the JW Marriott hotel afterwards. We asked him; what if you could have dinner with three people tonight, dead or alive, who would they be? His answer: David Bowie, Jimi Hendrix and Miles Davis. What a legend. Here are some takeaways that sparked our imagination.

On a great composition
“It speaks to the souls of a million strangers”
On David Bowie
“David was the greatest opportunity of my life, because I had five flops in a row. It was a person who had total faith in me, and that faith and trust was amazing because everybody else was saying that Disco sucks.”
On collaboration
“I think music is the voice I speak with. When I work with you, I work to amplify your voice.”

Insights & Learnings from Digital Nomads at SXSW Interactive 2017
The annual SXSW Interactive Festival brings amazing digital nomads together from all over the world. From startup founders and upcoming artists, to world famous CEOs and everything in between. For one week in March, Austin becomes the perfect breeding ground for building new relationships and networking at light speed. During our visit this year we asked some international creative professionals, who have embraced the nomadic lifestyle, about what it takes to become the ultimate digital nomad. Listen and learn:
Nik Nieuwenhuis, CEO/Co-founder Code D’azur


 
Eric Webb, Campfire.fm

 Jen Du, Founder + CEO Before Elixer

Anoop Kansupada, Co-founder The Founders Organization


 
Everybody at the Festival has an inspiring story to tell. You don’t have to work really hard to end up in an insightful conversation. We sat down with some cool European and US based digital nomads and enjoyed a cold brewskie together in the Texan sun. What followed were some interesting chats about breaking the 9-5 routine, memorable work/travel experiences from the road and what gets their creative juices flowing. Here’s what they had to say:
Adriaan Trouwee, Strategy Partner weareZERO.co
What’s your advice for people who want to break the 9-5 routine and work abroad?
Start with a change of scenery and book a trip to work from abroad. Time-difference will increase your effectivity to 4h a day. Giving you more time to think and be inspired, making you a richer person.
What’s the coolest work/travel experience you’ve had in the past year?
A recent trip to Singapore, Bangkok, Thai islands, Malay islands and Kuala Lumpur.
How do you get your creative juices flowing?
A change of scenery. This shift in perspective increases the number of unknowns, allowing your creative juices to flow in new directions.
Lisbeth Chawes, Director of Marketing & Partners, Komfo
What’s your advice for people who want to break the 9-5 routine and work abroad?
Quit your job and become a freelancer. The World is Full of Opportunities — You Just Need to Know Where to Look.
What’s the coolest work/travel experience you’ve had in the past year?
SXSW in Austin. It’s my third year attending – and it’s just getting better and better.
How do you get your creative juices flowing?
Traveling, network, events and from my 2 children.
Thijs Biersteker, a designer and artist working on the edges of innovation and communication.
What’s your advice for people who want to break the 9-5 routine and work abroad?
Do what you love and 9-5 turns into 6am-11pm, and you will love it. When you spend so many hours on that thing you love, it gets good and people around the world will think it’s great and offer you change to come over to do that thing you love.
What’s the coolest work/travel experience you’ve had in the past year?
My coolest experience begins before breakfast. When I arrive in a new city for work, I wake up really early, get out and Pick a random person or 3 to follow their morning routines to work commuting the city. I take random subways, busses and end up in the most wonderful places. When work starts, I take a cab back.
How do you get your creative juices flowing?
I contextualise my work with as many situations as possible and then strip it down to the most interesting one. And then start again and again.
We hope that you’ve learned something from their stories or at least got inspired to check SXSW Interactive out for yourself next year. If you attended the festival as well, please share your hacks and insights in the comments, so we can all learn and grow. See y’all in Texas at SXSW Interactive 2018.

Das waren die Highlights beim OFFF Festival 2017!

Adobe
Wir haben Sebastian Spasic alias AKUsepp, Stefan Kunz, Felix Rachor und Kristina Hader vom 6. bis 8. April auf das Kreativ-Festival in Barcelona geschickt. Für uns haben die vier Fotografen ihre Höhepunkte des OFFF Festivals 2017  zusammengestellt.
Vom 6. bis zum 8. April versammelten sich wieder Künstler aus aller Welt im Museu del Disseny in Barcelona. Bei der 16. Auflage des OFFF Festivals standen auch in diesem Jahr Workshops, Aktivitäten und Auftritte  in den Bereichen Design, Werbung, Kino und Illustration im Mittelpunkt. Sebastian Spasic alias AKUsepp, Stefan Kunz, Felix Rachor und Kristina Hader haben mit ihren Kameras Eindrücke und Erlebnisse von der OFFF festgehalten.
Das waren die Highlights beim OFFF Festival 2017
Stefan Kunz

Super inspired by the talk from @weareforeal yesterday at #offf17 they shared their approach on how to make time for personal passion projects to get to work on what you love. I got to collab w/ @uglylogo on this piece. Photo by @kristinahader Thank you @adobecreativecloud for these inspiring few days, wish it wasn’t already over. #sponsoredbyadobe #adobeofff17
Ein Beitrag geteilt von TYPOxPHOTO (@stefankunz) am 7. Apr 2017 um 8:06 Uhr

Stefan Kunz hat der Auftritt vom deutschen Design-Studio Foreal am meisten beeindruckt. „In ihrem inspirierenden Talk hat Foreal über passion projects gesprochen und wie daraus später Anfragen von Firmen für bezahlte Projekte geworden sind.“

Super inspired by the talk from @weareforeal yesterday at #offf17 they shared their approach on how to make time for personal passion projects to get to work on what you love. I got to collab w/ @uglylogo on this piece. Photo by @kristinahader Thank you @adobecreativecloud for these inspiring few days, wish it wasn’t already over. #sponsoredbyadobe #adobeofff17
Ein Beitrag geteilt von TYPOxPHOTO (@stefankunz) am 7. Apr 2017 um 8:06 Uhr

Er war auch von der Möglichkeit begeistert, sein eigens Bieretikett am Adobe Stand zu designen. „Da hat mich direkt der Ehrgeiz gepackt. Ich konnte innerhalb von zehn Minuten meinen ersten Entwurf fertigstellen.“
Stefans Highlights vom OFFF Festival könnt ihr euch in seinem Video einmal anschauen.

Sebastian Spasic alias AKUsepp

Had a blast at this years @offfest ! Thanks @adobecreativecloud for making it happen and s/o to all the artists for your support! Really happy to be part of this amazing community #AdobeOFFF17
Ein Beitrag geteilt von AKUsepp (@akusepp) am 9. Apr 2017 um 10:52 Uhr

Als großer Fan war es für Sebastian Spasic alias AKUSepp das persönliche Highlight Illustrator, Künstler und Cartoonist  Gary Baseman zu fotografieren sowie Graffiti-Künstler „DXTRtheweird“ zu treffen und mit ihm zu kollaborieren.

Thanks @adobe for inviting me to this years @offfest in Barcelona! A great place to meet old friends and make new ones! #AdobeOFFF17 #OFFF17
Ein Beitrag geteilt von AKUsepp (@akusepp) am 5. Apr 2017 um 11:22 Uhr

„Darüber hinaus war das gesamte Festival sehr inspirierend durch den Austausch mit den verschiedenen Künstlern und der Adobe-Familie“, sagt Spasic.
Felix Rachor

Der erste Tag in #barcelona fängt schon Mega an! Danke an @adobe für die Zeit! #adobeofff17 #bcn #offf #citymoods #city #spain #instaspain #mosaik
Ein Beitrag geteilt von Felix Rachor (@felixrachor) am 5. Apr 2017 um 8:39 Uhr

Für Felix Rachor war der #InstaPhotoWalk, bei dem viele Kreative Barcelona gemeinsam mit der Kamera oder dem Smartphone erkundeten, einer der Höhepunkte. Rachor: „Der PhotoWalk hat sich auf jeden Fall für mich gelohnt. Ich habe viel tolle Spots in Barcelona gefunden.“

So many good creative guys on #OFFF in #barcelona ! Thanks to @adobe @adobecreativecloud #adobeofff17
Ein Beitrag geteilt von Felix Rachor (@felixrachor) am 6. Apr 2017 um 6:37 Uhr

Dazu faszinierte ihn der Besuch bei der Agentur Vasava Studio, die Kunden wie den FC Barcelona und Nike betreut. „Wir haben die Innenräume und die ganzen Chaos-Schreibtische und Arbeitsplätze bestaunen dürfen, bevor wir eine Präsentation über Ihre Arbeit bekommen haben.“
Kristina Hader

PeBe-Albert Frey // Super inspiring art at the @offfest with @adobe @adobecreativecloud @adobestock #adobeofff17. So thankful to be here ♡ had a great time and met wonderful people !!
Ein Beitrag geteilt von тraveler & creaтιveнead (@kristinahader) am 7. Apr 2017 um 8:56 Uhr

Vor kurzem haben wir euch Kristina hier auf dem Blog vorgestellt und wir freuen uns, dass sie auch beim OFFF Festival mit dabei war. Die 21-jährige wohnt derzeit in Düsseldorf und fotografiert leidenschaftlich gern, dabei reicht ihr Repertoire von Mode-, über Portrait- und Lifestyle-Fotografie bis zur Food-Fotografie.
Freunde, Familie, Menschen, die sich ebenfalls in der Fotografie-Szene bewegen, und Events wie das OFFF Festival motivieren Kristina bei ihrer Arbeit. Für sie gibt es kaum etwas Inspirierenderes, als in das Leben und die Arbeiten anderer Kreativer einzutauchen. Wir wollten mehr über ihren Aufenthalt in Barcelona wissen und haben ihr ein paar Fragen dazu gestellt.
Adobe: Das war dein erster Besuch auf der OFFF. Was hattest du zuvor davon erwartet?
Kristina: Zuvor konnte ich mir schlecht vorstellen, was mich dort erwarten wird. Ich habe mich aber schon sehr auf den kreativen Input gefreut. In der Hinsicht wurde ich auch keines Wegs enttäuscht und ich kann es kaum erwarten wieder einmal mit dabei zu sein.
Adobe: Erzähle uns doch etwas über die Atmosphäre. Wie war es für dich, von so vielen kreativen Menschen umgeben zu sein?
Kristina: Die Atmosphäre war unglaublich. Bereits bevor ich die ersten Vorträge gehört habe, waren schon mehre Stichpunkte in meinem Notizbuch notiert, da ich schon zu Beginn sehr viele kreative Leute im Hotel kennenlernen durfte. Es macht wahnsinnig Spaß sich mit so einfallsreichen Menschen auszutauschen.
Adobe: Wer sind Favoriten unter den kreativen Künstlern, die dich inspirieren? Und welche Design Trends sind dir aufgefallen?
Kristina:
Als Trend sehe ich hier die Art mit einfachen Mitteln Kunst und Design zu generieren. Das spiegelt sich natürlich in den Künstlern wieder, die ich toll finde.

Leta Sobierajski: Für mich sehr inspirierend, da auch sie sehr viel im Bereich Fotografie arbeitet. Ihr Stil und ihre Umsetzung gefallen mir sehr gut. So bin ich beispielsweise auch ein großer Fan ihres „Compliments-Project“.
Wade Jeffree: Ich bin ein großer Fan seiner Werke und mag seine Zusammenarbeit mit Leta Sobierajski sehr. Beide haben mich sehr inspiriert und gezeigt, wie man auch mit wenigen finanziellen Mitteln tolle Dinge erschaffen kann.
Kelli Anderson: Der Auftritt von ihr war wirklich mein absoluter Höhepunkt auf der OFFF 2017. Ich bin ein großer Fan ihrer Bücher, in denen sie die Grenze zwischen Kunst und Wissenschaft verschwimmen lässt. Für mich ist Kelli Anderson ein absolutes Genie, mega kreativ und einfallsreich. Besonders gut gefällt mir ihr Buch „This is a Camera“. In diesem zeigt sie, wie man eine Papierkamera baut, die Bilder schießen kann.

Wir hoffen die Eindrücke aus Barcelona haben euch gefallen. Wir freuen uns jedenfalls schon auf das nächste OFFF Festival. Jetzt solltet ihr unbedingt noch einmal bei unserer Take 10 Challenge vorbeischauen, für die Leta Sobierajski und Wade Jeffree ein beeindruckendes Artwork erstellt haben. Alle Teilnehmer haben noch bis zum 28. April 2017 Zeit ein Motiv einzureichen und die Chance ein iPad Pro und einen Apple Pencil zu gewinnen. Viel Glück dabei! Alle weiteren Infos findet ihr hier auf unserem Blog.

형태에서 기능으로, 디자인 사고의 변화


Adobe
디자인은 사용자를 매료시키는 중요한 요소라는 점에서 그 중요성이 그 어느 때보다 커지고 있습니다. 최근 몇 년간 유저 인터페이스 디자인이 어떻게 진화했는지를 살펴보면, 사용자의 기대가 어떻게 변했으며 앞으로 어떤 방향으로 변할 것인지를 짐작할 수 있습니다. 좀 더 깊이 있게 다가가기 전에, 먼저 ‘디자인이란 무엇인가’라는 중요한 질문에 대한 답을 구해야 합니다.
 
디자인이란 무엇인가?
 
일부 디자이너를 포함해서 대부분의 사람은 디자인이 제품을 완성한 다음 추가하는 시각 요소라고 생각하기도 하고, 제품 개발의 마지막 단계에 있는 프로세스로 생각하거나, 엔지니어의 실질적인 결과물 위에 디자이너가 덧붙이는 장식적 요소로만 생각하기도 합니다. 디자인은 시각적으로 아름다운 요소이기도 하지만, 그 이상의 의미가 있습니다. 스티브 잡스(Steve Jobs)는 생전에 “디자인은 보이는 것과 느껴지는 것이 전부가 아니며, 디자인은 그 자체로 기능”이라고 했습니다. 이처럼 디자인은 제품의 룩과 기능을 모두 아우르는 개념입니다.
 
그래픽 유저 인터페이스(GUI) 디자인의 진화
 
컴퓨터와 인간이 사용하는 언어는 다릅니다. 디자이너는 실현 가능한 상호 작용을 만드는 데 그래픽 유저 인터페이스를 사용합니다. 최근 몇 년 사이 발전한 GUI를 보면 디자인 트렌드가 사용자 중심으로 진화하고 있다는 점이 명확해집니다. 이러한 사실을 입증하기 위해 지난 10년 동안 GUI가 어떻게 변화했는지 살펴보겠습니다.
 
복잡성에서 단순성을 추구하는 디자인으로
 
2000년대 말 GUI 디자인은 모바일 디바이스의 인기에 힘입어 급속도로 변화되기 시작했습니다. 디바이스 선호도에서의 거대한 변화는 디자이너가 인터페이스의 개념을 재정립하는 계기를 제공했고 그 결과 전 세계의 GUI 디자인이 변화를 맞게 되었습니다.
웹의 역사를 살펴보면, 십여 년 전 웹 사이트의 디자인이 가장 기초적인 수준이었음을 알 수 있습니다. 그러나 이러한 디자인 접근 방식의 문제가 오직 시각적 요소에만 있었던 것은 아닙니다. 웹 사이트는 가능한 수많은 옵션을 제공하려고 했습니다. 사이트에 포함된 모든 정보가 표시되었고 사이트에 포함된 모든 요소가 똑같이 중요했습니다. 디자이너들은 이러한 웹 사이트가 사용자에게 더 많은 가치를 제공한다고 생각했습니다. 하지만 이로 인해 인터페이스가 산만해졌습니다. 아래 예를 통해 산만한 인터페이스가 사용성의 관점에서 얼마나 집중을 방해하는지 이해할 수 있습니다.
 

라이언에어(Ryanair)의 이전 웹 사이트 디자인에는 프로모션 정보와 불필요한 링크가 지나치게 많이 포함되었습니다.
 
모바일 디바이스의 등장으로 디자이너는 사용자가 리소스에 보다 많은 관심이 있으며 이에 따라 디자인해야 함을 깨닫기 시작했습니다. 그 결과 집약적이고 우선순위에 따라 정렬된 인터페이스가 탄생했습니다. 이러한 인터페이스는 사용자가 필요로 하는 적절한 양의 정보를 적시에 제공합니다.
 

현재 라이언에어 웹 사이트. 사이트는 경로의 흐름에 따라 사용자를 안내하고 사용자가 각 단계를 명확하게 이해하도록 만듭니다.
 
스큐어모피즘에서 플랫 디자인으로
 
모든 터치 스크린 앱이 매우 사실적으로 보였던 때를 기억하십니까? 어느 시점부터 거의 모든 앱이 현실에서 차용한 심볼을 기반으로 한 스큐어모피즘 디자인을 활용하기 시작했습니다.
 

책장으로 묘사된 앱의 은유적 표현 방식은 사용자가 책장(물리적으로 존재하는 책과 잡지를 보관하고 정렬하는 장소)에 대한 사용자의 지식을 활용하여 디지털 환경에 적용하도록 도움을 주려는 의도였습니다. 목재 소재의 책장은 앱의 기능과는 관련이 없지만 은유적 표현을 강화하는 수단으로 사용된 것입니다.
 
스큐어모피즘은 단순히 순수한 디자인 트렌드만이 아니라 실제 사용에 있어서도 중요한 역할을 했습니다. 수많은 사용자가 터치 스크린 디바이스를 생소하게 생각할 때, 디자이너는 사용자가 앱의 기능을 이해하도록 만들어야 했습니다. 스큐어모피즘 디자인은 친숙한 디자인을 만들어 사용자가 새 인터페이스의 기능을 이해하는 데 도움을 줍니다. 이같은 이유에서 위 예시의 iOS 뉴스 가판대 앱이 실제 책장처럼 보이게 만들어진 것입니다. 점차 사용자가 터치 스크린에 익숙해짐에 따라 더 이상 이러한 은유적 디자인 방식은 필요가 없어졌고 이러한 스타일은 찾아볼 수 없게 되었습니다.
 

애플(Apple)이 iOS 7을 선보였을 때 사용자는 이미 터치 방식에 익숙해진 상태로, 물리적인 버튼을 원하지 않았으며 터치가 주는 편리함을 간파했습니다.
 
신기술을 발 빠르게 채택하면서, 플랫 디자인이라는 순수한 디지털 룩으로 전환하려는 움직임이 일어났습니다. 이러한 새로운 디자인 스타일은 디지털 캔버스에 내용을 배치하는 데에 플랫한 텍스처와 아이콘, 타이포그래피, 여백 및 색상을 주요 수단으로 사용합니다.
 
단일 채널 경험에서 모든 채널 간 매끄러운 경험으로
 
10년 전만 해도 디자인의 주된 과제는 모든 브라우저에서 디자인이 제대로 작동하는 것이었습니다. 오늘날에 이르러서는, 주요 디자인 과제가 사용자의 디바이스에서 디자인이 제대로 작동하는 것으로 변모했습니다. 이제 더 이상 모바일 사용자와 데스크탑 사용자로 구분되는 상황이란 없습니다. 디바이스의 유형과 상관없이 동일한 방식으로 제품을 사용하려는 사용자가 존재할 뿐입니다. 다양한 디바이스에서 연속성을 유지하고 모바일, 데스크탑, 태블릿 및 웨어러블에서 매끄러운 경험을 창출하는 것이 무엇보다 중요한 이유가 여기 있습니다. 멀티채널 디자인의 중심에 사용자를 염두에 두고 사용자가 디바이스의 유형과 상관없이 제품을 효율적으로 사용할 수 있도록 옴니채널 접근 방식을 제공하는 것이 목표가 되었습니다.
 

사용자는 개인적인 습관 및 동기를 바탕으로 제품을 접하는 시간, 장소 및 방식을 선택할 수 있기를 바랍니다. 이러한 이유로 단일 상호 작용이 아닌 여정 전체를 구축하는 것이 중요합니다.
 
픽셀에서 사람으로
 
최신 앱과 사이트는 단순히 솔루션을 그래픽으로 나타낸 것 이상의 의미가 있으며, 사용자 문제를 해결하고 가치 있는 결과를 창출하기 위한 복합적인 시스템입니다. 모든 이점에도 불구하고, 이러한 시스템에는 그래픽 유저 인터페이스라는 간과할 수 없는 태생적인 장벽이 존재합니다. GUI가 아무리 뛰어나다 하더라도 사람들은 사용 방법을 익히기 위해 배워야 합니다. 이 같은 문제를 해결하기 위해 최근의 UX는 화면상의 디자인을 초월하여 UI가 없는 상호 작용의 세계로 발전하고 있습니다.
 
시간을 절약해주는 디자인
 
오늘날 사용자는 기술과의 상호 작용에서 사용자를 더욱 배려한 매끄러운 경험을 기대합니다. 사용자는 시간을 절약해주는 제품을 사용하고 싶어 합니다. 시간 절약을 제공하는 디자인은 사용자의 시간을 무엇보다 존중하기 때문에 그 인기가 확연한 상승세를 타고 있습니다. 최근 앱은 다음 방식을 통해 트렌드를 따르고 있습니다.
 

사용자의 요구 예측. 다크 스카이(Dark Sky) 날씨 앱을 예로 들어 보겠습니다. 사용자 중 일부는 날씨 앱을 열어 일기 예보를 확인하고 싶을지도 모르지만 이 날씨 앱의 가장 유용한 기능은 갑작스런 기상 조건의 변화를 사용자에게 알려주는 것입니다(예: 사용자에게 곧 눈이 올 것이라고 알림).

 

애플 워치용 다크 스카이 앱
 

사용자 행동 및 목표 해석. 애플 워치용 우버(Uber) 앱을 열면 사용자를 태우러 올 때까지 소요되는 시간이 화면에 바로 표시되므로 현 위치를 알려주기 위해 사용자의 스마트폰을 꺼내지 않아도 됩니다.

 

애플 워치용 우버 앱
 
셀프 러닝 시스템(SLS)
 
셀프 러닝 시스템(SLS: Self-Learning Systems) 기반의 소프트웨어는 수행해야 할 작업을 예상하고 사용자를 대신하여 자동으로 완료하거나 최소 몇 단계를 자동으로 수행함으로써 사용자가 작업을 빠르게 완료할 수 있도록 도와줍니다. 자체 기능이 강화된 소프트웨어는 사용자에게 중요한 이점을 제공하는데 바로 사용자가 크게 신경 쓰지 않아도 된다는 것입니다. 셀프 러닝 소프트웨어의 기본 요소는 경험을 기반으로 시스템이 학습하고, 유입되는 데이터를 분석하며, 새 이벤트에 반응하여 조치를 취할 수 있는 기능 등으로 구성되어 있습니다. SLS에서 해결되어야 할 과제는 사람들의 행동에 집중하면서 가능한 적은 상호 작용을 기반으로 행동을 설계하는 것입니다. 이것이 어려운 이유는 무엇일까요? 사용자의 시간을 절약하면서도 충분한 옵션을 제공하여 사용자 스스로 시스템을 제어한다고 느낄 수 있도록 균형을 맞춰 설계해야 하기 때문입니다.
 

네스트 러닝 온도 조절 장치
 
네스트는 SLS의 대표적인 예로, 사용자의 라이프스타일에 맞게 스스로 프로그래밍할 수 있는 반(半) 지능적인 온도 조절 장치입니다. 사용자가 설정을 변경할 때면, 네스트는 온도 조정값을 기억하여 습득한 모든 정보를 가사 일정에 대응시키므로 며칠 후에는 네스트를 처음만큼 자주 조정하지 않아도 됩니다. 물론 네스트는 단점도 많지만(시스템이 제멋대로 작동하는 가장 치명적인 단점이 있음), 차세대 제품의 면모를 단적으로 보여주는 훌륭한 예입니다. 앞으로 셀프 러닝 소프트웨어는 최신 앱과 레거시 앱을 구분하는 기준이 될 것입니다.
 
대화형 인터페이스
 
아이폰 메시지, 슬랙 또는 왓츠앱이 등장하면서 정보 교환 방식이 완전히 바뀌었습니다. 이제 문자 메시지는 너무나 자연스러운 커뮤니케이션 방법이 되었습니다.
 

사람들이 주로 대화를 통해 서로와 상호 작용하므로 채팅은 이제 제2의 천성입니다.
 
이 트렌드는 대화형 인터페이스의 대중화로 이어졌습니다. 기본적으로 대화형 인터페이스란 실제 사람과의 채팅을 모방하는 모든 유저 인터페이스입니다. “챗봇”은 현재 업계에서 가장 빈번하게 등장하는 용어 중 하나입니다. 현재 점점 더 많은 앱이 개인화된 채팅으로 돌아서면서 GUI 형식을 탈피하고 있습니다. 왜일까요? 사람들에게 대화형이 자연스럽게 느껴지고 이러한 속성이 챗봇을 사용함에 있어 기존 유저 인터페이스의 수많은 버튼을 탭하는 것보다 훨씬 더 직관적인 형태로 만들어주기 때문입니다. 대화형 인터페이스의 또 다른 이점은 세부적인 측면에 있습니다. 즉, GUI의 경우 실제로 사용할 수 있는 옵션의 수는 한정적이지만 챗봇의 경우(제대로 디자인되었다는 전제하에) 이론상으로는 개방적인 검색 기능 및 상호 작용을 허용하고 있습니다.
 

메시지를 주고받는 것은 기존 앱보다 더 나은 사용자 경험을 제공해주는데, 이 방식이 자연스럽고 익숙한 것으로 느껴지기 때문입니다. 이미지 출처: Isil Uzum
 
마지막으로, 미래 시장의 중요한 부분을 차지할 10대 사용자와 밀레니엄 세대는 다른 앱이나 사이트보다 메시징 앱에 더 많은 시간을 소비하므로 이러한 고객을 공략하려는 비즈니스에는 상당한 기회가 창출됩니다.
 
그러나 챗봇은 대화형 인터페이스 진화의 마지막 단계가 아닙니다. 음성 인터페이스는 자연스럽게 챗봇을 대신할 다음 단계가 될 것입니다. 머지않은 미래에 음성 상호 작용은 우리를 둘러싼 주변 기술과 상호 작용하는 방식에서 커다란 부분을 담당하게 될 것입니다. 음성 명령을 이용하여 컴퓨터를 제어하는 경험은 이미 애플의 시리, 구글 나우 및 아마존 에코와 같은 새로운 음성 상호 작용 시스템의 등장으로 혁신을 맞게 되었습니다. 후자는 상호 작용의 수단으로 기존의 GUI를 사용하지 않습니다. 가장 큰 과제는 사람이 음성 인터페이스와 상호 작용하는 방식을 파악하는 것입니다. 이를 위해서는 관심을 보이는 대화 주제뿐만 아니라 해당 주제에 대해 대화하게 될 방식까지 사람에 대한 보다 넓은 이해가 필요합니다.
 

아마존의 음성 상호 작용 시스템 에코, 고정된 디바이스와의 음성 상호 작용 제공
 
결론
 
우리는 끊임없이 진화하는 기술을 경험하며 디지털 서비스와의 상호 작용을 보다 직관적이고 간편하며 보다 효율적으로 만들 수 있는 위치에 와 있습니다. 차세대 플랫폼은 인간 대 인간의 대화와 훨씬 더 유사한 형태로 발전할 것입니다. 미래의 인터페이스는 반드시 픽셀로 이뤄진 그래픽의 형태가 아닐 수도 있습니다.
 
 
 
 

저자: 닉 배비치
닉 배비치(Nick Babich)는 개발자로, 기술에 열정적이며 UX에 큰 애착을 가지고 있습니다. 그는 지난 10년 동안 전문 소프트웨어 개발 업계에 몸담았으며 그의 다양한 관심 분야 중 광고, 심리학 및 영화에 조예가 깊습니다.
 
 
 
 
 

A Unified View of Data, Customers, and Content: The Programmatic Advertising Track at Adobe Summit EMEA

Adobe
It’s a particularly exciting time for Ad Tech at Adobe, with the recent acquisition of TubeMogul and the bringing together of Adobe Media Optimizer and TubeMogul to form the Adobe Advertising Cloud. The Programmatic Advertising track at this year’s Adobe Summit EMEA will demystify programmatic advertising and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of advertising. You’ll learn how Adobe can help unify all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent.
I highly recommend the following sessions on the Programmatic Advertising track at this year’s Summit.
AD1: How to Navigate the Programmatic Maze for Business Success
Even as brands increase their investment in programmatic marketing, many struggle to understand how, exactly, to use digital media to fulfil their end goals, while others are unsure whether they’re getting the right value for their ad spend. In this session, global retail brand Lidl UK will explain how they’ve used intelligent software to take control of their digital marketing. You’ll learn how to regain control of your own media, and make use of the new generation of programmatic technologies to make the most of each investment.
AD2: Data Management Platform (DMP) Basics
DMPs have become an integral component of the digital marketing toolset. These platforms enable marketers to seamlessly share data across teams and departments, getting more value from each audience while complying with privacy regulations. This session will introduce Audience Manager, Adobe’s DMP, explain what a DMP does and doesn’t do, and explore how it enables marketers to create a unified profile. The speakers will walk you through smart DMP functionality and its place in the marketing track, and you’ll get best practices for building a team to support DMPs as the speakers lay out five basic use cases for DMPs across any industry.
AD4: Defining the Most Effective Programmatic Setup for Your Business
Choosing the best team structure to drive your paid advertising can be challenging. This session will explore three potential scenarios when it comes to managing programmatic buying. Nick Reid, EMEA head of agency, Adobe Advertising Cloud, will lead a panel discussion of three clients to share their experiences and detail the impact their programmatic choices have had on their business. The panellists will weigh-up the benefits and downsides of having an agency manage your media buying versus building your own in-house capabilities.
AD6: The Advertising Edge
More than ever, digital advertisers need to deliver more impactful strategies to set their brands apart, which means making sure everyone has access to the same modifiers and automated bidding options. But time-consuming, manual processes are often required to create accurate analyses and reports that can be put into action quickly. In this session, you’ll learn how you can uncover greater insights, provide richer reporting, and deliver the accountability required to meet your company’s goals. You’ll discover how to create refined reporting via cohort tables, freeform workspaces, and advertising insights, and how to put more sophisticated strategies into action.
We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time—just click here to find out about all the other exciting things taking part at the event.

Developing an Amazon Web Services (AWS) Security Standard

Adobe
Adobe has an established footprint on Amazon Web Services (AWS).  It started in 2008 with Managed Services, and expanded greatly with the launch of Creative Cloud in 2012 and the migration of Business Catalyst to AWS in 2013. In this time, we found challenges in keeping up with AWS security review needs.  In order to increase scalability, it was clear we needed a defined set of minimum AWS security requirements and tooling automation for auditing AWS environments against it.  This might sound simple, but like many things, the devil was in the details. It took focused effort to ensure the result was a success.  So how did we get here?  Let’s start from the top.
First, the optimal output format needed to be decided upon.  Adobe consists of multiple Business Units (BUs) and there are many teams within those BUs.  We needed security requirements that could be broadly applied across the company as well as to acquisitions. so we needed requirements that could not only be applied to existing services and new services across BUs; but also be future-proof. Given these constraints, creating a formal standard for our teams to follow was the best choice.
Second, we needed to build a community of stakeholders in the project. For projects with broad impact such as this, it’s best to have equally broad stakeholder engagement.  I made sure we had multiple key representatives from all the BUs (leads, architects, & engineers) and that various security roles were represented (application security, operational security, incident response, and our security operations center).  This led to many strong opinions about direction. Thus, it was important to be an active communication facilitator for all teams to ensure their needs are met.
Third, we reviewed other efforts in the security industry to see what information we could learn.  There are many AWS security-related whitepapers from various members of the security community.  There have been multiple security-focused AWS re:Invent presentations over the years.  There’s also AWS’s Trusted Advisor and Config Rules, plus open source AWS security assessment tools like Security Monkey from Netflix and Scout2 from NCC Group.  These are all good places to glean information from.
While all of these varied information sources are fine and dandy, is their security guidance relevant to Adobe?  Does it address Adobe’s highest risk areas in AWS?  Uncritically following public guidance could result in the existence of a standard for the sake of having a standard – not one that delivered benefits for Adobe.
A combination of security community input, internally and externally documented best practices, and looking for patterns and possible areas of improvement was used to define an initial scope to the standard.  At the time the requirements were being drafted, AWS had over 30 services. It was unreasonable (and unnecessary) to create security guidance covering all of them.  The initial scope for the draft minimum security requirements was AWS account management, Identity & Access Management (IAM), and Compute (Amazon Elastic Compute Cloud (EC2) and Virtual Private Cloud (VPC)).
We worked with AWS stakeholders within Adobe through monthly one-hour meetings to get agreement on the minimum bar security requirements for AWS and which were to be applied to all of Adobe’s AWS accounts (dev, stage, prod, testing, QA, R&D, personal projects, etc).  We knew we’d want a higher security bar for environments that handle more sensitive classes of data or were customer facing. We held a two-day AWS security summit that was purely focused on defining these higher bar security requirements to ensure all stakeholders had their voices heard and avoid any contention as the standard was finalized.
As a result of the summit, the teams were able to define higher security requirements that covered account management/IAM and compute (spanning architecture, fleet management, data handling, and even requirements beyond EC2/VPC including expansion into AWS-managed services such as S3, DynamoDB, SQS, etc.).
I then worked with Adobe’s Information Systems Security Policies & Standards team to publish an Adobe-wide standard.  I transformed the technical requirements into an appropriate standard.  This was then submitted to Adobe’s broader standards’ teams to review.  After this review, it was ready for formal approval.
The necessary teams agreed to the standard and it was officially published internally in August 2016.  I then created documentation to help teams use the AWS CLI to audit for and correct issues from the minimum bar requirements. We also communicated the availability of the standard and began assisting teams towards meeting compliance with it.
Overall the standard has been well received by teams.  They understand the value of the standard and its requirements in helping Adobe ensure better security across our AWS deployments.  We have also developed timelines with various teams to help them achieve compliance with the standard. And, since our AWS Security Standard was released we have seen noted scalability improvements and fewer reported security issues.  This effort continues to help us in delivering the security and reliability our customers expect from our products and services.
Cynthia Spiess
Web Security Researcher

Più potere alla tua creatività

Adobe
Creative Cloud mette nelle tue mani il potere di creare, collaborare e ottimizzare tutte le fasi del flusso di lavoro dei tuoi progetti video. La nuova release – disponibile oggi! – include nuove funzionalità per grafica e titoli, animazione, ottimizzazione dell’audio e condivisione dei materiali; supporto per i più recenti formati video, come HDR, VR e 4K; nuove integrazioni con Adobe Stock e avanzate possibilità di intelligenza artificiale grazie alla tecnologia Adobe Sensei.

Il potere di creare – Dai vita alla tua visione creativa più rapidamente che mai con una gamma di funzionalità originali e innovative. I pannelli Essential Graphics ed Essential Sound, ad esempio, integrano le funzioni di avanzate applicazioni Adobe dedicate nel tuo flusso di lavoro di editing in Premiere Pro, consentendoti di accedervi senza uscire dalla timeline. E grazie alle nuove funzionalità di post-produzione, potrai ottenere i risultati che vuoi con l’efficienza di cui ha bisogno.
Collaborazione facilitata – Semplificare la collaborazione aumenta enormemente la produttività dei team creativi e degli ambienti di videoproduzione aziendali. Con Team Projects (beta), integrato in Premiere Pro e After Effects e dotato del supporto per Dynamic Link e Adobe Media Encoder, collaborare è facile come lavorare da soli. Non devi far altro che aprire un progetto condiviso e lavorare come di consueto — insieme ai tuoi collaboratori, ovunque si trovino.
Flussi di lavoro ottimizzati – Lavora con maggiore efficienza grazie a una migliore integrazione tra Adobe Premiere Pro e After Effects o Audition e all’ampio supporto a formativi nativi e proxy, inclusi VR, HDR e UHD. L’accesso integrato a Adobe Stock permette di vendere contenuto, o di visualizzare e acquistare asset senza dover uscire dagli strumenti di produzione video.
Gli ultimi aggiornamenti agli strumenti video di Creative Cloud includono:

I modelli per Motion Graphic portano tutta la potenza di After Effects in Premiere Pro tramite modelli facili da usare che consentono agli utenti di aggiungere titoli, animazioni e sottopancia ai loro video e di creare modelli di motion graphic personalizzati da condividere poi tramite le librerie Creative Cloud.
Il pannello Essential Sound, ora incluso in Premiere Pro e Audition, permette agli utenti di realizzare missaggi e migliorie all’audio che in passato avrebbero richiesto il ricorso a un tecnico del suono.
Camera Shake Deblur in After Effects permette di recuperare filmati altrimenti inutilizzabili riducendo la sfocatura causata dalle vibrazioni della videocamera.
Character Animator (beta) continua a inventare il futuro dell’animazione dal vivo con una nuova tecnologia che consente di animare contemporaneamente più personaggi creati in Photoshop o Illustrator e potenzia l’animazione a figura intera con nuovi cicli di camminata.
Team Projects (beta) permette ai team Creative Cloud o ai membri Enterprise di avere un flusso di lavoro collaborativo cloud-first per lavorare insieme e in tutta sicurezza su sequenze e composizioni condivise in tempo reale.
Centinaia di integrazioni di terze parti, tra cui il supporto per la Touch Bar Apple in Premiere Pro per MacBook Pro e la nuova funzionalità Dial di Microsoft Surface in Premiere Pro con cursore shuttle nella timeline, nonché la possibilità di modificare in tempo reale dati numerici e testuali.

Scopri tutte le novità delle ultime release di Premiere Pro e Media Encoder, After Effects, Audition, Character Animator e Adobe Stock.
Parleremo di queste funzionalità e di molto altro ancora alla conferenza della National Association of Broadcasting (NAB Show 2017) a Las Vegas, Nevada. Vieni a trovarci allo stand Adobe (#SL4010) per una fantastica serie di presentazioni affidate ad alcuni dei nostri più prestigiosi clienti, tra cui il premio Oscar Rob Legato, Video Copilot (alias Andrew Kramer), Rooster Teeth, Fine Brothers e molti altri ancora. Dimostrazioni approfondite dei nostri prodotti si svolgeranno sul palco e presso postazioni di lavoro dedicate.
Resta sintonizzato sui canali video e audio Facebook di Premiere Pro, After Effects e Creative Cloud per live stream in diretta dallo show. Guarda replay, interviste e panoramiche nella nostra playlist YouTube.
Il 21 aprile alle 19, Jason Levine illustrerà le principali novità di questa release DAL VIVO su YouTube. Iscriviti al canale YouTube di Creative Cloud per ricevere un promemoria per questo evento.
Dopo il NAB Show, Jason Levine lancerà una serie della durata di sei settimane sulle migliori pratiche per la creazione di contenuti video di altissima qualità. Unisciti a lui ogni venerdì alle 18 sulla pagina Facebook di Creative Cloud per imparare, passo dopo passo, tutte le fasi della creazione di video. La serie si rivolge ai principianti e a chiunque voglia migliorare le proprie competenze.
Ulteriori informazioni:
Scopri tutte le novità delle ultime release di Premiere Pro e Media Encoder, After Effects, Audition, Character Animator e Adobe Stock.
Esplora più a fondo le novità di tutti gli strumenti video e audio di Creative Cloud
Scarica le ultime release delle applicazioni Creative Cloud
Parteciperai al NAB Show 2017? Vieni a trovarci allo stand Adobe (#SL4010)
Guarda presentazioni, interviste e panoramiche nella playlist video Adobe at NAB 2017.

Adobe Makes Big Leaps in Video, Just in Time for NAB


Adobe
Next week, thousands of broadcasters, video producers and digital content lovers will gather for the National Association of Broadcasters (NAB) annual conference. Just in time for the event, Adobe is unveiling big updates to our video tools for graphics and titling, animation, and sharing assets; support for the latest formats including HDR, VR and 4K; lots of improvements to video workflows; and more power from Adobe Sensei, our artificial intelligence technology. It’s all part of a major Adobe CC product update available today.
“The newest Creative Cloud video release integrates the advanced science of Adobe Sensei to make common tasks faster and easier. All video producers – whether they’re part of the major media companies or up and coming YouTubers – can now bring their creative vision to life without having to be motion graphics or audio experts,” says Steven Warner, vice president of digital media at Adobe.
New Creative Cloud Power on Display at NAB
If you’ll be at NAB, visit the Adobe booth (#SL4010, South Hall in the Las Vegas Convention Center) next week to see the latest video innovations and hear from industry experts.
If you can’t be there, you can still check out all of the new features and updates for video:

Adobe Stock already puts millions of video assets at your fingertips, including 4K and HD, all integrated right into Creative Cloud. With today’s update, it’s easy for editors who want to sell their work to add it to Adobe Stock and reach millions of creative buyers.
We’ve just teamed up with Pond5 to give filmmakers access to even more stock video options inside Creative Cloud. Pond5 provides video from an international community of artists with themes like lifestyle, recreation and aerial footage. They’re one of the industry’s largest, fastest-growing, most exciting collections.
Motion Graphics Templates bring the power of After Effects to Premiere Pro through easy-to-use templates. Users can add titles, animations and lower thirds to their videos and create their own motion graphics templates to share via Creative Cloud Libraries.
Essential Sound Panel in Premiere Pro lets users make audio mixes and sound improvements that used to require a dedicated session by an audio engineer.
Camera Shake Deblur in After Effects rescues unusable footage by reducing motion blur.
Character Animator (beta) is now even more powerful, with the ability to animate multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC, and enable full body animation with new walk cycles.
Team Projects (beta)allows Creative Cloud for teams or enterprise members to have a secure cloud-first collaborative workflow with new support for Dynamic Link and Adobe Media Encoder to streamline collaboration.
Ambisonic audio in Premiere Pro expands support for VR with positionally-aware audio for VR-enabled platforms like YouTube and Facebook.

Adobe Sensei—A Secret Behind Smarter Video Tools
Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, is behind many of today’s updates, and it’s helping simplify all kinds of video processes. For example, Sensei allows users to automatically normalize audio loudness across an entire timeline with a single click, it applies complex algorithms in Character Animator so that a a puppet’s lip synch is perfect, and it powers a video recommendation engine in Adobe Experience Cloud that can learn from hundreds of billions of online video visits to give audiences the most relevant content.
Adobe Experience Cloud Ties It All Together
Last month, we unveiled Adobe Experience Cloud. If you’re working with video, Experience Cloud connects all the dots so you can create, collaborate, and deliver digital experiences across any screen at massive scale, and at the same time track analytics to help advertisers target the right audiences.
For more information, check out the press release, the Creative Cloud blog, and the Adobe Stock blog.

Nuevas funciones para vídeo de Adobe Stock


Adobe
Estamos experimentando una revolución en el campo del vídeo. Más de 1.000 millones de horas de vídeos se consumen solo en YouTube cada día, y en 2020 se prevé que casi el 80% de todo el tráfico de Internet provenga del consumo de vídeo. El vídeo de archivo juega un papel importante en la satisfacción de esta demanda, llenando televisores, cines, pantallas de ordenador, etc.
En Adobe Stock, estamos comprometidos a crear el mejor mercado tanto para los creadores como para los consumidores de contenidos. Stock se integra perfectamente en las aplicaciones Creative Cloud para que los clientes puedan buscar, previsualizar, editar y comprar las licencias de la colección de Stock directamente en Premiere Pro CC, After Effects CC, Photoshop CC y más, mientras que nuestro programa para colaboradores ofrece a los creadores de contenido la oportunidad de mostrar y vender su trabajo a millones de compradores creativos y recibir las mejores comisiones.

Nuevo para clientes: Pond5 para Adobe Stock
Estamos colaborando con Pond5 para ampliar aún más nuestra oferta de vídeos. Pond5 ofrece un diverso catálogo de vídeos, motion-graphics, procedentes de una comunidad internacional de artistas. Nuestra asociación aportará una parte extensa y en crecimiento de vídeos de alta calidad de la colección de Pond5, que abarcará una mezcla de temas muy buscados como por ejemplo: life style, ocio, deporte, cine e imágenes aéreas.
Nuevo para colaboradores de Adobe Stock: Subir imágenes desde Premiere Pro CC
En septiembre pasado, anunciamos la integración de Lightroom CC y Bridge CC, que permite a los colaboradores subir y enviar sus imágenes para ponerlas a la venta en Adobe Stock directamente desde estas aplicaciones. Hoy, proponemos esta misma manera de trabajar a nuestros colaboradores de vídeo permitiéndoles subir imágenes también desde Premiere Pro CC.
Ahora los videógrafos pueden cargar directamente sus contenidos en su cuenta de colaborador de Adobe Stock en dos sencillos pasos.
Selecciona Adobe Stock desde la pestaña publicar en el diálogo Ajustes de Exportación para enviar tus vídeos a Adobe Stock y finalizar el proceso de envío a través de nuestro Portal de Colaboradores.

Aquí puedes ver un rápido paso a paso:

Cargas CSV
Otra nueva característica que estamos introduciendo para mejorar el proceso de envío de vídeo es la carga de CSV. Adjunta un archivo CSV que contenga información de etiquetado, incluidos títulos y palabras clave, y los haremos coincidir con tus vídeos. Si tienes más de 500, también proponemos un servicio de correo para que nos los puedas enviar. Consigue todos los detalles de este programa aquí.
Si buscas un poco de inspiración, echa un vistazo a nuestro post sobre la videógrafa y colaboradora de Adobe Stock Helen Fields en el que nos da sus mejores consejos para entrar en la industria de imágenes de stock.
Para empezar a trabajar como colaborador de vídeo, visita nuestro Portal de Colaboradores.
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Presentamos Pond5 para Adobe Stock

Adobe
Desde el lanzamiento de Adobe Stock en junio de 2015, hemos estado trabajando mucho para expandir nuestra oferta de contenido, tanto en términos de diversidad como de licencias. Nuestra colección ha crecido hasta llegar a 75 millones de contenidos. Abarca fotografías, vídeos, ilustraciones y vectores y además hemos añadido nuevos tipos de contenido, incluyendo plantillas y modelos 3D, iluminación y materiales. Debemos este hito al talento y la dedicación de nuestra comunidad de colaboradores.
Hoy estamos muy contentos de anunciar nuestra colaboración con Pond5 que va a ampliar aún más nuestra oferta de vídeo. Pond5 ofrece un diverso catálogo de vídeos y motion-graphics, procedentes de una comunidad internacional de artistas. La colección se extiende a través de una mezcla de temas muy buscados como lifestyle, ocio, deportes, cine e imágenes aéreas.
Nuestro apetito por el contenido de vídeo está en un máximo histórico, con más de mil millones de horas de vídeo consumido cada día solo en Youtube. Cisco prevé que para 2020, casi el 80% del tráfico de Internet vendrá del consumo de vídeos. El vídeo de archivo juega un papel importante en la satisfacción de esta demanda, apareciendo en programas de tele, publicidad e incluso películas de Hollywood. En Adobe Stock, estamos comprometidos con el desarrollo de colecciones que respondan a las demandas del mercado.
Nuestra colaboración va a aportar una parte amplia y en crecimiento de vídeos de alta calidad de la colección de Pond5. Nuestros clientes tendrán a su alcance esta gama de contenidos de vídeo y motion-graphics gracias a la integración de Adobe Stock en las aplicaciones Creative Cloud. A su vez, los colaboradores de Pond5 podrán llegar a un mercado aún más grande de compradores creativos.

Mira los vídeos de Pond5 en Adobe Stock.

Power Your Creativity

Adobe
Creative Cloud gives you the power to create, collaborate, and streamline your video workflow from start to finish. The latest release – available today! – delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR, and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.

The latest updates to Creative Cloud video tools include:

The Essential Graphics panel in Premiere Pro is a modern, intuitive way to create titles and motion graphics using familiar controls and behaviours from Photoshop and Illustrator. The new Type tool lets you place titles and graphics directly on the Program monitor with controls to change the font, size, blending mode, and colour of the text. Motion Graphics templates bring the power of After Effects to Premiere Pro through easy-to-use and edit templates, allowing editors to add beautiful motion titles, animations and lower thirds to their videos which can be shared via Creative Cloud Libraries. Compositions created in After Effects can be saved as Motion Graphics templates, and then shared with Premiere Pro editors, where they can change variables such as text, colon, size, layout or mood of the motion graphics—all within Premiere Pro.
Essential Sound Panel, now in Premiere Pro and Audition, lets users achieve audio mixes and sound improvements that in the past would have required a dedicated session by an audio engineer.
Camera Shake Deblur in After Effects rescues unusable shots by reducing motion blur that often occurs with camera shake.
Lumetri Scopes in After Effects helps users make accurate colour adjustment to compositions. As in Premiere Pro, the Lumetri Scopes panel displays resisable video scopes: Vectorscopes, Histogram, Parade, and Waveform, that help evaluate and colour-correct clips. Display up to five scopes in the Lumetri Scopes panel and select 8-bit, float, or HDR, depending on your preferences and the media you are working with.
Multichannel audio workflows in Audition breaks out multi-channel files into separate clips in Multitrack, or you can pick and choose custom channel configurations for new clips. From intelligent separation of standard formats like 5.1 or Ambisonics, to the unique MXF arrangements common with broadcast and video facilities, the new multichannel workflows save time and disk space.
Enhanced interchange between Premiere Pro and Audition enables a unique workflow not possible with any other industry tools, including lossless transfer of native and third-party audio effect parameters and automation keyframes, track and submix routing, timeline metadata, and renderless Dynamic Link video streaming. New and updated audio effects across Audition and Premiere Pro provide parity across both apps.
Character Animator (beta) continues to invent the future of live animation with new technology that now animates multiple puppets created in Photoshop or Illustrator, and embraces full body animation with new Walk Cycles, and now supports live streaming on Facebook and YouTube.
Editors looking to monetise their work and reach millions of creative buyers can now submit video content directly to Adobe Stock via Destination Publishing in Premiere Pro or Adobe Media Encoder. Destination Publishing to Adobe Stock gives users the opportunity to earn royalties and gain added exposure for their creative work. When a submission is accepted, contributors can track sales in real time via the Adobe Stock dashboard.

Team Projects (beta) allows Premiere Pro, After Effects and Prelude users who are Creative Cloud Teams or Enterprise members to have a cloud-first collaborative workflow, securely working together on shared sequences and comps in real time. Now supporting Adobe Media Encoder, you can browse Team Projects in the Media Browser and encode media in a Team Project such as file media, Premiere Pro sequences and After Effects compositions, directly in Adobe Media Encoder. Dynamic Link between After Effects and Premiere Pro is also now supported in Team Projects (beta)
Audition now offers a visual keyboard shortcut editor, making it a breeze to find, modify, and create custom keyboard shortcuts for any command. Compatibility when using localised keyboards with different language installations means added flexibility for any workstation. New presets let Avid Pro Tools users keep familiar keyboard shortcuts when making the switch to Audition.
Adobe Media Encoder CC provides fast, reliable ingest, rendering and transcoding for video content. Filmmakers use Media Encoder throughout their productions for creating dailies, high quality final output and DCPs for theatrical distribution. Broadcast professionals rely on Media Encoder as their workhorse for rendering content for web and televised broadcast, including AS-11 content packages.
Hundreds of third-party integrations include Apple touch bar support in Premiere Pro for MacBook Pro and new Microsoft Surface Dial functionality in Premiere Pro with shuttle control in the timeline as well as changing hot float and text values.

Learn more about what’s new in the latest release of Premiere Pro and Media Encoder (video/blog), After Effects (video/blog), Audition (video/blog), Character Animator (video/blog), and Adobe Stock (video/blog).
We will showcase all these features and much more at the National Association of Broadcasting conference, NAB Show 2017 in Las Vegas, Nevada. Join us at the Adobe booth (#SL4010) for fantastic line-up of customer presenters including Oscar-winning Rob Legato (VFX Supervisor for TheJungle Book), Andrew Kramer from Video Copilot, content creators from huge YouTube channels Rooster Teeth and Fine Brothers, and many more. In-depth product demonstrations will take place on the stage and on dedicated workstations.
Stay tuned to the Premiere Pro, After Effects, and Creative Cloud Video & Audio Facebook channels for live streams from the show floor. Watch replays, interviews, and overviews on our YouTube playlist.
On April 21st at 6pm BST, Jason Levine will walk through the top features of this release LIVE on YouTube. Subscribe to the Creative Cloud YouTube channel to get a reminder for this event.

Then following NAB Show, Jason Levine will kick off a 6-week series on best practices for creating stellar video content. Join him every Friday at 5pm BST on the Creative Cloud Facebook page to learn start-to-finish video workflows for beginners and anyone who wants to bring their skills to the next level.
Additional information:
Learn more about what’s new in the latest release of Premiere Pro and Media Encoder, After Effects, Audition, Character Animator, and Adobe Stock.
Dive deeper into what’s new for all Creative Cloud video and audio tools
Download the latest release of Creative Cloud applications
Attending NAB Show 2017? Come to the Adobe booth (#SL4010)
Watch presentations, interviews, and overviews on the Adobe at NAB 2017 video playlist.