Adobe Named a Leader in Gartner Magic Quadrant for Digital Marketing Hubs


Adobe
For the second year, Adobe gets top marks for completeness of vision.
For the second time, Gartner positioned Adobe as a leader in its Digital Marketing Hubs Magic Quadrant. Adobe was positioned furthest in the leader quadrant for completeness of vision.
Leaders were assessed for their ability to embrace the integration of marketing tech, ad tech and analytics, and deploy a hub solution.
“When you read the report, Adobe demonstrates leadership across the board,” said Suresh Vittal, vice president, Strategy, Digital Marketing. “Adobe Marketing Cloud enables you to identify, understand, and engage your customers so you can deliver consistent, continuous experiences that matter. Personalized experiences so seamless and compelling, they feel natural and effortless.”
Read the full post on the Digital Marketing blog.
Read the press release.
 

#CreativeFriday – Levels in Curves (Photoshop CC)


Adobe
Most image editors will work with Levels and Curves on an image to :-

Levels – Set the white and black point
Curves – Decrease the values of black and increase the value of white

Both of these in combination will help create contrast in the image, and ultimalty more interesting to look at.
These operations are typcially performed using an adjustment layer for Levels and independently a curves layer.
Actually Photoshop can perform both of these operations just on the curves adjustment.
Let’s take this image. It’s a bit flat, so by working on both Levels and Curves on a Curves layer, we can make it more interesting, just in a single step.
First thing is to create a new Curves layer, using the menu item, Layer, New Adjustment Layer and Curves.
When working with Levels, it’s beneficial to show the clipping points, this will make it really easy to see where the black / white points start to clip to black or white. The clipping indicators are available on the curves panel, by turning it on in the fly out menu. Once the curves dialog box is open, click on the fly out menu (marked in red), and select ‘Show Clipping for Black/White points’.
Now the clipping points have been turned on, when the left hand slider is moved towards the right (marked in red below), at some point the black points will show (as below) when they clip to pure black. The outcome of this, is that the details in the shadow will evetually be erroded away and detail will be lost (can be used creatively, but this type of precision will help control the black point).

The same can be applied to the highlights area, by moving the right slider to the left (be carefull with the white clipping point, as it will clip to white and can be offputting for the viewer when shown on a backlit screen).

Once the white and black points have been set, then the curve can be applied, in this case an ‘S’ curve.

That’s it. Photoshop levels and curves, just saved me an extra step. This can also help when used on a mask, or a clipping mask , as all operations are on a single layer, which in turn will make the document simpler with less layers to adjust and think about.

 

Updated Flash Player 20 available on Adobe Labs

Adobe
Updated Flash Player 20 betas, code named Rankin, are now available on Adobe Labs. This beta release includes new features as well as enhancements and bug fixes related to security, stability, performance, and device compatibility for Flash Player 20.
Learn more about Flash Player 20
Download Flash Player 20 beta
As always, we appreciate all feedback. We encourage you to post in our beta forums or create bug reports or feature requests on our public bug database.
Flash Player Beta forum
Bug database

How to Enable Users to view the Seminar Calendar


Adobe
Some Adobe Connect customers have a very large user base that requests daily access to use Seminar Rooms by checking the seminar calendar for availability. Prior to 9.5, users could login and see the Seminar Calendar even if they weren’t Seminar Hosts and then they could request permission to use the Connect Seminar room from a Seminar Hosts or Administrator of the Connect account who would then assign them the necessary resources.
Many customers with a large user base may not want to enable all of their potential Seminar users as Seminar Hosts without any screening or prioritization because they may run the risk of multiple Seminar Hosts competing for resources that may be limited.
Solution: If you turn off all permissions for the Limited Administrator group and enter those potential Connect Seminar users who are not in the Seminar Hosts group into the Limited Administrator, they will be able to see the shared seminar calendar:

How to Remove a Course End Date in Connect


Adobe
This solution is only applicable to only on premise customers; hosted much-tenancy customers are not able to edit the needed file.

On the Connect server, go to:
<CONNECT_HOME>/<release>/appserv/apps/course/sco_edit.xsl
Search for:
<xsl:variable name=”disable-date-closed-sel”  select=”boolean(/results/sco/date-end or (/results/params/param[@name=’date-end’] and /results/params/param[@name=’date-end’]!=’unset’) or (/results/nav/@style=’wizard’) )”/>
Remove the section highlighted in bold italic: or (/results/nav/@style=’wizard’)
Restart the Connect Services
The course end date is removed.

How One Artist Started a Daily Creative Practice


Adobe

Writer and artist Austin Kleon, author of Steal Like an Artist, encourages every creative to regularly share their work in his latest book Show Your Work: 10 Ways to Share Your Creativity and Get Discovered. Kleon’s best seller has sparked a movement of sorts, inspiring the hashtag #ShowYourWork, in which artists, writers, and creatives fearlessly reveal their drafts and finished pieces on social media in order to tame the productivity-killing voice inside that questions, “Is this good enough?”
Slate user Darren Randle has taken the #ShowYourWork notion to heart with his goal of drawing everyday and sharing the work in his informal Sketchblog. A painter and cartoonist who took a 16-year break to start his own web design business, he recently started using Slate to share his daily sketches and he says it’s helped him make his way back to his passion.
“My eroded skills, my ego, and the fear of failure held me back for the first few weeks of my artistic reboot,” Darren told us. “So I made a plan to just sketch and draw everyday, and post my work through social media, no matter the response, hoping to tame my fears, and ego. It’s working.”

Once a week Darren publishes excerpts from his sketchbook–mostly cartoons of people that catch his eye–in his Slate. The result is an ever-evolving glimpse into his progress and a space to stay accountable to his daily artistic practice. “I draw everyday now,” he says. “I keep a sketchbook with me 24/7, and wherever I find inspiration, I draw.”
Darren recently sold his company to return to a life as a full-time artist and began looking for the platform to showcase his journey back to his art. “I turned to Slate hoping to find the perfect blog for my work and my story,” he says. “I love the sleek, clean look of Slate and the parallax scrolling.”
Check out Darren’s Sketchblog for inspiration to start your own daily artistic practice. And don’t be afraid to #ShowYourWork to us with the #MadeWithSlate hashtag on Twitter. 

Indiegogo’s Tips for a Successful Crowdfunding Campaign

Campaign strategists from Indiegogo, an international crowdfunding platform, stopped by Adobe HQ to fill us and their next batch of campaigners in on the secrets of successful fundraising. From the surprising trick to setting goals to creating a compelling pitch to mobilizing your network, here’s everything you need to know straight from the Indiegogo pros.

Screen Shot 2016-01-07 at 11.43.15 AM

  1. Start with an attainable goal.
    Surprisingly, a higher goal does not necessarily mean more money and in many cases it can often mean the opposite. According to Engagement Manager Josh McClain, the reason is all about perception. “People want to be a part of successful projects,” he says. For example, statistically if backers are given the choice between donating to a project that is 40% funded or 13% funded, they are more likely to back the project that is further along toward reaching their goal, even if the two projects have raised the exact same amount of money. Remember that setting an attainable goal doesn’t preclude you from raising well above your benchmark, but it does create a perception of success right out of the gate.
  1.  Craft a compelling pitch with a video in your own voice.
    According to IndieGogo’s data, campaigns with a video pitch make 115% more than ones that don’t have one and each contribution is usually around 12% higher. Your video doesn’t have to be a big production–in fact, a one-to-three minutes of your own voice explaining your project and why it’s important to you can add a priceless level of authenticity that will dri.

Make a pitch video in less than 30 minutes!

  1. Over-communicate on your campaign page.
    While a short video is a great place to communicate the basics of your campaign–the who, what, where, and why–use the rest of the space on your campaign page to tell potential donors exactly how you’ll use the funds and any other information that may reassure backers. Transparency and details of your business plan go a long way toward showing potential backers that you’re serious about your goal and will be responsible with the money you raise. Whenever possible use visuals, such as a pie chart detailing where funds will go, to break up large pieces of text. As campaign strategist Lauren Wiley says, “The more you tell, the more you sell.”Screen Shot 2016-01-07 at 11.45.57 AM
  1. Incentivize your community with unique perks.
    Perks help motivate backers and often gives donors a sense of ownership in your campaign, which can help mobilize your community to do some of your promotion for you, which is arguably more valuable than the money they donated. According to Indiegogo, campaigns with perks raise 143% more than campaigns without them. “This is your opportunity to get creative,” says Wiley, who encourages campaigners to use incentives in order to build a brand and connect with backers. If you’re raising money to get a skincare line off the ground, for instance, offer backers the product with their donation for a chance to grow your customer base before you’re even in business. If you’re not funding a product, tap your network for unique experiential incentives, such as a cooking class with a chef friend, to. Or simply use the power of social media to write personal, yet public, thank you notes, which will give backers warm-fuzzy feelings Perks don’t need to cost a lot of money. Rather it’s all about making backers feel valued and appreciated. For example, one San Francisco-based campaign fostered a sense of community among their supporter by writing the names of their donors on the walls of their cheese shop. Not just a cool way to fill wall space, it makes contributors feel like they’re part of something.

    Screen Shot 2016-01-07 at 11.45.42 AM

    Mission Cheese honors backers with a mural.

  1. Don’t go it alone.
    Not only does having a team help you delegate the responsibilities of launching and promoting a campaign, but campaigns with teams tend to be more successful because it adds a sense of legitimacy to an idea. Campaigns run by two or more people tend to raise 94% more than solo campaigners, according to Indiegogo’s data.

  2. Know what your most powerful promotion tools are.
    Email brings in the most funding–about 20% more–than any other platform, so a comprehensive email plan and schedule should be your first mode of attack. Emails should summarize what your project is, but don’t give too much away up front–you want people to click through to your campaign, after all.  Most  importantly, include a clear call-to-action that will direct your readers to your Indiegogo campaign page to donate. Another little-known tip: set up an auto-response as you would when you’re on vacation with a quick note about your campaign and a link to your page in order to reach the people already reaching out to you! While you’ll certainly want to utilize social media and traditional press opportunities, email correspondence is how you’ll get off the ground so you’ll have a better story to tell on social media. Indiegogo suggests securing 30% of you funding through email or personal contacts before pushing the campaign to social media or pitching to media.

  3. Know who’s most likely to give. 
    Not everyone has a large social media following, but everyone has a network of family and friends that want to help you make your dream happen. While sending press releases to local publications and posting social media updates a few times per week can help put your campaign in front of new audiences, the people who are most likely to give first and the most are from your personal network. Talk to them about the project before you launch and write personal emails asking them for contribution to help you get off the ground so that when you expand your reach to media or online, the project already looks successful.

Source: Adobe

We’re on the search for interns!

explore your passion ftCalling all students! Adobe’s University Talent Team is on the road again, searching for the best talent to join our Summer Internship program in the U.S. We’re looking for interns— undergrads through PhDs—who possess a variety of skills and are eager to make an impact at Adobe.

As the industry leader in digital media and digital marketing solutions, Adobe interns will have the opportunity to produce meaningful work, get exposure to innovative technologies, develop your professional skills, and network with some of the best talent in the industry. This will be one of the most rewarding internships you’ll experience. There will be tons of learning and fun every step of the way!

Adobe_Intern_Summer_Connections_2016Check out our U.S. intern recruiting schedule here. We have events across the country including career fairs, conferences and on-campus interviews that will give you a preview of what Adobe life has to offer. Until then, begin your journey with one of our previous interns as she shares a video of a day in the life as an Adobe intern.

Can’t wait to talk with us? You don’t have to! Connect with us on social media and get a taste of #AdobeLife before we visit your campus.

Interested in learning more about our employees who joined us as interns or university graduates? Here’s a blog story of employees who joined Adobe right out of university and see how far they’ve come.

See you soon!

Source: Adobe

MAX Sneaks: Your Photography in the Next Dimension

For more than a century, we’ve thought of photography in two dimensions — flat images that visually represent a three-dimensional world on paper or screen. Even in the world of digital imaging, working with three dimensional models and content has been more of a playground for professional game developers or high-end special effects engineers, than for the average designer.

Today, however, digital imaging is gaining an extra dimension. Suddenly, devices that demand 3D content — like 3D printers or virtual reality headsets like the Oculus Rift — are within reach of the average consumer. We can print actual objects instead of ink on paper, and we can experience content in an immersive 360° environment, rather than viewing it on a screen.

Unfortunately, personal content for this new devices is still a rarity, as 3D cameras have yet to go mainstream. But Adobe recently removed this complexity by introducing products such as Fuse CC that enables anyone to easily create highly customizable 3D human characters in minutes without any prior 3D experience.

Taking Fuse CC a step forward, 3D Portrait was recently showcased as part of the Adobe MAX 2015 sneaks presentation. This technology lets anyone with a camera create realistic 3D models from nothing more than a portrait-style photograph.

“With 3D Portrait, you can rapidly [in a matter of minutes] make something that would normally take hours and hours — and trained expertise — to create in a 3D modeling program,” explains Nathan Carr, principal scientist and research manager at Adobe. “Our goal is to make it possible to create personal 3D content with just a few clicks.”

3D Portrait works by combining automatic face recognition technology and a large database of human faces that were captured in full 3D — including a range of expressions, ethnicity, gender and age — to quickly generate an accurate 3D model from a photo. The user simply needs to provide a little bit of input about the location of the hair and body. Behind the scenes, the lighting information of the photograph is analyzed, and then combined with a natural hair simulation as well as the colors and personalized facial characteristics from the photograph into a realistic, 3D-printer-ready model.

“Capturing more of the personal identity of the person in the photo is challenging,” explains Nathan. “We want to get all of the wrinkles, the creases of the eye shape and other local features. To do this, we estimate the lighting behind the scenes. And the shading helps us to understand where the wrinkles and folds are, and gives us more information about the unique geometry that comprises the face. So we’re able to add that back into these template models to get a more accurate reconstruction.”

A 3D model generated from Nick Offerman's photo during the 3D Portrait sneak at MAX 2015

A 3D model generated from Nick Offerman’s photo during the 3D Portrait sneak at MAX 2015

Today, the technology in 3D Portrait creates more of a bas-relief for printing, rather than a full 360° model — but the potential is there for that and more.

“Any kind of editing applications that use 3D models can benefit,” explains Kalyan Sunkavalli, another Adobe research scientist on the project. “Originally this started as a project to make better content for 3D printing, but the quality of the reconstruction we are getting is so good, that there are other applications for it.”

“One of the things we’ve explored is relighting — adding light sources to a photograph, or moving light sources around and still casting accurate shadows around the features of the face. You can’t do that unless you have 3D geometry.”

Nathan adds, “We’re also working towards being able to do complete 3D portraits, where you can capture yourself, or someone else, from all sides and all angles, and completely reconstruct yourself as a 3D avatar which can go inside the computer, or be 3D printed.”

It’s a compelling vision — 3D content for the masses. Although 3D Portrait is still a research technology, it has the potential to allow anyone to take their personal photography into the next dimension.

This story is part of a series that will give you a closer look at the people and technology that were showcased as part of Adobe Sneaks. Watch other Sneaks and videos here.

Source: Adobe