Seen This Week: Creatives Pay Tribute to David Bowie

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With the untimely passing of David Bowie this week, many of us have paused to think about the impact he made on music and culture over the past five decades. He was a fearless, original and inspirational artist. Creatives around the world took to their craft to share their grief, appreciation and love for the legendary musician. Simply put, we’re inspired and wanted to share a small collection of amazing work that was posted on Behance this week.
Sometimes a picture says it all! Each week we’ll capture a moment that will give you a better view into Adobe, our employees, customers and communities.

Writing for Social Change: 4 Tips for Getting People to Care About Your Cause


Image source
You have a cause you care deeply about, but how do you get others to care as well? And, even better, inspire them to do something? Thanks to social media and the era of armchair activism, people are bombarded with awareness campaigns, fundraisers, and invitations to “like” or support a cause everyday. Here are four storytelling strategies to make your writing more persuasive.
1. Influence with Facts and Stats
Facts and statistics are good ways to explain why a problem is big enough that people need to address it. Most readers will only care about a problem that affects a lot of people. That’s why you need to lay it all out so the issue is easy to understand. When possible, include charts, graphs and other visual aids to help people comprehend the magnitude of your issue.
You also need to find a way that helps people connect to the facts you present. If you want people to support anti-tobacco legislation, you may mention that over 20 million Americans have died from smoking since 1964. For a lot of readers, though, that doesn’t mean anything because they cannot visualize what 20 million people looks like.
You can make the figure more concrete by pointing out that this is larger than the population of New York state. Suddenly, the reader gains some insight into the number’s size.
2. Make it Personal
Some readers will only connect to your writing when it includes an emotional element that makes it personal. For these people, statistics aren’t very convincing. You need a good story.
The Syrian refugee crisis offers a good example that you can follow. It’s one thing to tell your reader that there are over 6.6 million refugees displaced within Syria and that half of those people are children. It’s another thing to focus on the plight of a single family who struggled to find safety in the United States. Those personal details make it easier for the reader to identify with the refugee’s plight. They may even start to think about how terrible it would be if their own families had to experience such an ordeal.
When possible, include details that explain how an issue has affected a real person, family or group. The more personal it is, the more likely it is that readers will feel persuaded to change the problem.
3. Know Where to Publish
Successful activism has a lot to do with finding people where they already are, and more importantly tapping into the right kind of audience. Here are good places to start:

Your local newspaper: Pitch an editor about the issue to see if a professional will take it on. That way you’re the source, not the writer. Alternatively, write a letter to the editor or ombudsmen as a concerned citizen. Make sure you can peg your cause to a timely event or issue that directly affects your local community. Pitching newspapers and magazines will also give you a sense of if you have a compelling story or if you need to do more research or tweak your angle.
Newsletters from social organizations (alumni associations, professional groups, local and national clubs): Research organizations who are directly or indirectly related to your cause to see if you can partner. Chances are they have a newsletter or a social outreach strategy already in place and convincing a couple people or a boardroom how important your issue is is a lot easier than convincing the masses behind their computer screens.
Blogs: Offer to guest-post on a related blog. Make sure to position yourself as an expert on the topic so the owner
Social media: Show your enthusiasm online to rally the people who care about you to care about the cause. Sincerity and authenticity go a long way.
Email: Reach out to your network personally. Indiegogo, an international crowdfunding platform, reports that when it comes to funding, email brings in about 20 percent more than any other platform. Keep your email short but include links to learn more and most importantly explicit steps on how they can get involved.

4. Include a Strong Call to Action
It isn’t enough to make people aware of a problem. You have to give them advice on how they can help. You can do this by ending your article with a call to action that tells readers how they can contribute to the solution.
Give the reader all of the information needed to help. If you want them to contact your state’s governor, provide the contact info for that office, including the phone number and email address. If you want readers to donate money to a cause, tell them precisely how and where they can do that.
Try to remove as much ambiguity as possible from your call to action. People have busy lives that will quickly distract them from your writing. By doing some of the work for them, you make it easier for readers to take action that will lead to change.

Design and creativity trends you can expect to see in 2016

The start of the year is always a time for setting new goals and modifying old ones. Since pretty much all I do, both work and play, has to do with design and creativity, I’ve decided to modify my goals and learn more. I believe the key to personal growth is to gain experience and learning from people you admire and who inspire you.
This is why I wanted to do a bit of a research regarding the design and creative scene and find out what the trends are going to be in 2016. I asked seven creative persons from different places around the world what they think. Here’s what they came back with:
Victoria Pavlov
Victoria Pavlov, Atlanta, USA
Digital painter, photographer, designer
2016 will be great and all about Mobile Apps! (Design workflow using your mobile app for mobile to mobile & mobile to desktop). We will be seeing more of “I can develop my vision – anywhere at any time” and this is so awesome!
In addition, I believe 2016 will erase all borders between traditional and digital art. Regarding web design, this year will be all about responsive design. In photography we’ll definitely see more “art” and a “story telling” type of style in photography.

Ville Toriseva
Ville Toriseva, Helsinki, Finland
Chief Strategy Officer/Founder Partner at CEO Helsinki
I believe innovation and creativity will meet clarity and simplicity in 2016. Game changing big innovations are however yet to come. A user centric approach is the core and the green fee for any innovations wishing to become reality. What I hope to see in 2016 in regards of innovations is sustainability and compassion. That is what the planet would need from innovations both right now as well as in the future.

Daniel Bruce
Daniel Bruce – Stockholm, Sweden
First of all, I’m convinced that the trends from the last couple of years will continue to flourish. Simple bootstrap sites with a focus on marketing for small business, material design inspired apps, large hero images, super clean shopping sites and so on. I do not see anything revolutionary that will take everything in a new direction on the horizon at the moment. But obviously there will be some new trends and directions with the potential to grow over the coming years. But if I was to list a few things that will happen in 2016 I would go with these:
1. One or two new geometric sans that will be the choice for almost all new identities and sites. Much like Circular in 2015.
2. Video instead of text and images to sell and explain products and business.
3. The start of an 80’s and 90’s revival where young designers start looking at work done by people like Neville Brody and Terry Jones.
That said. These predictions are for the current common viewports and user interfaces. But with the emerge of virtual reality and augmented reality, products like Google Project Tango, Oculus Rift and the Microsoft HoloLens we will see something completely new. At first visual design inspired by games and sci-fi interfaces, but further on design more suitable for different interior design concepts and personal preferences.

Bram Vanhaeren
Bram Vanhaeren – Antwerp, Belgium
Digital artist
I believe in 2016, authenticity will play a big role.
We are all well educated and the tools are getting better with the years (Remember Adobe MAX). We will have more time to focus on the “why” because we are winning so much time with improved workflows. Sketch for example – coming this year!

Aldis Hodge
Aldis Hodge – Los Angeles, USA
Watchmaker, actor
The budding design trends for the past few years have been compartmentalism (grouping as many gadgets and assets as possible into one thing), remote A.I. communications (replacing real human interaction with digital communication via apps, texting, social media, etc.) and green tech (electric cars, self efficient gadgets). I think trends tend to be cyclical though, so while these will remain, they will however constantly evolve.
I hope green tech will continue to grow. Hopefully A.I. communications will begin to fade because it’s very important to unplug and reconnect in a humane way. I hope our next generation (who already seems addicted to phones and laptops) finds a balance between the two worlds. And as for compartmentalism, I feel like it will continue to persist just because of the curious nature of humanity.
As a watchmaker of fine haute horology (strictly old school mechanical, not digital) my first priority is to make the best working machine with the most awesome design possible. Most of the time I have to force myself to simplify my work because I’m always challenging myself to add more complications. But in my heart I know, I’ll never stop. It’s the curse of an inventor: How much new cool tech can I add and still make it look effortless?

Jan De Coster
Jan De Coster – Mechelen, Belgium
Character design and HumanRobot relation expert
I think there will be a shift in the themes creative people are working on.
People are going from following popular social media campaigns about climate change or clash of cultures, to treating these problems as serious issues. Nobody wants only to look good on Facebook, but to take the challenge as creative people. Furthermore, I’m hoping for more pink and purple and more robots!

Elaine Finell
Elaine Finell – San Francisco, USA
Engineer, martial arts instructor, musician, writer.
1. An increasing blending between digital and analog processes. With better tools, both hardware and software, traditional artists will have improved access to digitize their media at many different points in the process, not just at the end.
2. An increasing willingness to talk about process and not just a desire to show the finished product. With an increasing emphasis on design thinking on all fronts, designers will need to communicate their design process to not only other designers, but also to clients, engineers, and stakeholders.
3. Teamwork. Historically, teamwork on creative projects has been crippled by the limitations of software. But the latter is quickly catching up and providing an increasing set of tools to collaborate and increase the speed of the feedback loop.
4. Subtlety. With the increased emphasis on microinteractions, interaction design is beginning to focus on the subtle feel of their designs as people interact with them. This means less wild, eye-catching animations and tinier movements that respond to the user’s actions in a satisfying way.

My conclusion
In this age of technology, the main trend seems to be all about going back to basics. The tools we have available are now so advanced, they actually allow us to focus more on the workflow itself as well as the creative process and making the world a better place – and what could possibly be more awesome than that!

Duplicating Layer Groups in Photoshop

Here are three easy ways to duplicate a Layer Group in Photoshop:
1) With a Layer Group targeted in the layers panel, Select Layer > Duplicate Group.
2) Option -drag (Mac) | Alt -drag (Win) the Layer Group in the Layers panel until you see a heavy black line between the layers and release.
3) Use the context sensitive menu – Control -click (Mac) | right-mouse click (Win) on the Layer Group and select Duplicate Group.

AEM Technical Webinars 2015 Wrap Up

Welcome to 2016! I hope everyone’s year is off to a great start. We have some great technical webinars planned for Adobe Experience Manager (AEM) in 2016, starting with next week’s GEMs session on Oak Lucene Indexes, presented by Chetan Mehrotra and Alex Parvulescu from Adobe Engineering. But before that happens, I wanted to take a look back on last year. As a reminder, we run two separate Experience Manager technical webinar programs: GEMs exposes developers and users to cutting edge features from the engineers and product managers creating and defining the latest release. The Ask the AEM Community Experts series brings in a wider group of speakers and is orientated towards getting the most out of your current AEM implementation projects.
In January, Gabriel Walt and I kicked off the year with a sneak peek of some of the features targeted at developers which we were going to be announcing as part of the AEM 6.1 release. We covered everything from some of the repository enhancements in Oak through to new capabilities in the AEM Brackets plugin and beyond. The next week we had two great sessions. First Scott MacDonald, Gabriel Walt, and Feike Visser did a Sightly deep dive which walked through a variety of Sightly component development topics. And then Dominique Pfister from AEM Engineering and Andrew Khoury from AEM Support presented some great content around some new Dispatcher features for caching and optimization.
February included the release of a Feature Pack for AEM Forms and to start off the month, Steve Monroe and Girish Bedekar presented some of the new features and some great new samples included in this feature pack. A bit later in the month, David Catalan from the Adobe Quality Engineering team presented on how Adobe uses SonarQube to track software quality and how our customers can do the same on their AEM projects. Finally, I did an Ask the Experts about Login Based AEM sites in which I tried to answer some of the questions I’ve seen come up over the years on the AEM Forums.
March’s Ask the Experts was lead by Adobe engineer Will McGauley did a deep dive into AEM Workflows. This session answered some burning questions about using the AEM Workflow engine and is definitely recommended for advanced AEM developers.
In April, Sreekanth Choudry Nalabotu from Adobe Consulting led an AEM technical webinar on Touch UI components session with support from Scott MacDonald. Sreekanth has been documenting his adventures with AEM for some time on his blog which has been required reading for AEM developers. Sreekanth started with some comparison of the Classic UI and the new Touch UI and walked through some of the steps that he has personally used to debug and troubleshoot Touch UI components.
In May, Lokesh BS from Mindtree and Scott MacDonald took a step down the stack in their Ask the Experts session on Apache Sling. If you wanted to learn more about Sling Selectors, Default Sling Post Servlet, Sling Models, and the Sling API, then this was the session for you.
June brought us a Tips & Tricks session from Gabriel Walt all about the Touch UI Sites interface. (You may need to enter a passcode for this session, it is AEMSitesUI) With the release of AEM 6.1 in the spring, this was a hot topic and there was a lot of interest in using the new user interface. Also that month, Tyler Rushton, who manages the AEM Documentation team, and Scott MacDonald presented a session where they walked through how the AEM Documentation is updated and maintained. It was a fascinating insight into how Adobe internally uses AEM.
The dog days of summer may start (at least in the Northern Hemisphere) in mid-July, but we packed in three great AEM technical webinar sessions in the latter part of July. First, AEM Product Manager Bertrand de Coatpont presented a Gems session on some of the new AEM Communities features in AEM 6.1 which enables the creation of online community sites with no development effort. Then Scott MacDonald and AEM community member Jaisan Sunny did as Ask the Experts session on some advanced component development topics. Finally, Tobias Bocanegra, Adobe Principal Scientist, did an indepth presentation on the Oak External Login Module which represents a significant change in how AEM integrates with external identity management systems like LDAP directories.
In August, Dan Klco from 6th Dimensions presented a really interesting session on the integration between AEM and Adobe Campaign. And then I returned to the AEM Gems stage with a presentation on ACS AEM Commons & Tools. It is a topic near and dear to my heart and there was some great feedback on the session.
September started with a Gems session by Martin Buergi and Markus Haack from AEM Product Management and Engineering, respectively, introducing a new integration between AEM and IBM Websphere Commerce. A bit later in the month, Adobe Super Hero and prolific blogger Joerg Hoh did an Ask the Experts session on Dispatcher caching.
October had two great Gems sessions. First, Christanto Leonardo and Christian Meyer from AEM Engineering presented on how to create custom widgets for Touch UI dialogs. As more of our customers move to a Touch UI-first approach, implementing more complex dialogs has become more and more common so this was definitely a welcome presentation. The following week,  Bertrand Delacretaz and Tomek Rekawek did a deep dive into the AEM upgrade process explaining common scenarios and gotchas. Incidentally, this was Tomek’s fourth month at Adobe (although he’s been using AEM/CQ for over 4 years) and it was great to see him jump right into our webinar series. The month ended with an Ask the Experts session conducted by Scott MacDonald and Russell Whitchurch about AEM integration with other Adobe Marketing Cloud solutions.
The last Ask the Experts session of the year was presented by Ken Beaton, Simon MacDonald, and Bruce Lefebvre from AEM Engineering on AEM Apps. Mobile is obviously a huge focus area for Adobe, our customers and partners, so it is great to see how developers can translate their existing AEM skills into the mobile application world.
Our last Gems session of the year was presented by David Catalan as a follow up to his presentation from February on SonarQube. This time David did a deeper dive into using SonarQube for JavaScript quality metrics. It was a highly illuminating session and a great way to end the year.
Looking back, 2015 was a great year for the AEM community, but we’re just getting started. If you missed any of these sessions (or maybe just forgot about them), now is a great time to catch up. And remember to come to the first AEM Gems session of 2016 on Wednesday, January 20 to learn more about Oak Lucene Indexes.

The Future of Our Digital World: Why You Should Care about the EU’s Digital Single Market Strategy

Posted by John Jolliffe, Head of EMEA Government Relations
“A Digital Single Market is one in which the free movement of goods, persons, services and capital is ensured and where individuals and businesses can seamlessly access and exercise online activities under conditions of fair competition, and a high level of consumer and personal data protection, irrespective of their nationality or place of residence.”
Launched amid much fanfare in May 2015, the Digital Single Market Strategy laid out the European Commission’s vision for digitally driven economic growth in the EU. As someone who has worked on technology policy issues for over 13 years in Brussels and other European capitals, it’s reassuring to see the EU at last recognise that “(ICT) is no longer a specific sector but the foundation of all modern innovative economic systems.”
But the idea that “Achieving a Digital Single Market will ensure that Europe maintains its position as a world leader in the digital economy, helping European companies to grow globally” reveals a deep-rooted inward-looking mindset which, if not carefully monitored, risks undermining the DSM’s ability to enhance Europe’s international competitiveness.
In the end, what’s missing is any sense of the connectedness and dependence of the European economy on the rest of the world. The implicit message from the European Commission is clear: if only we can get our house in order, the EU can lead the global economy.
This feels like political wishful thinking. And studies such as the recent work by Erik Van der Marel from Brussels-based economy think tank ECIPE on “The Importance of Complementary Policy for ICT in the EU” confirm that things are a little more complicated. In his well-written analysis of the impact of the software industry on the EU economy, he points out the clear inter-connectedness of the European economy with the rest of the world. It’s a timely contribution that puts the DSM strategy into a wider international trade context, and makes clear that if “digital” is really to generate, as the Commission claims, “up to EUR 250 billion of additional growth in Europe,” then it will need to maintain a global mindset.
Van der Marel reminds us that an economy is like a machine, with inputs and outputs. In an era of global supply chains all economic actors big and small need access to software and a policy framework that enables them to use it if they are to increase productivity and add economic value. “Policy rigidities slow down the endorsement and therefore the use of new technologies of ICT in the wider downstream economy.” He cites a number of complementary policies that can hinder use of technology and, by extension, European competitiveness: labour market policies, IPR protection, product market regulations, and restrictions on the free international flow of data. The entire DSM programme and related policies – from geoblocking and digital signatures to copyright reform and data protection – can be linked to one of those broad categories. But, as the grueling debates over data protection and Safe Harbour have shown, that sense of inter-connectedness is often in short supply.
Will the DSM Strategy help the EU address these important challenges of international competitiveness? We are about to find out. The first formal legislative proposals were published just before the Christmas break, and will enable us to begin to take the real measure of the DSM strategy. Another 14 new pieces of legislation are expected by the end of this year. It’s our hope that in attempting to remove barriers within an EU internal market – a very worthwhile objective – it doesn’t create new policy rigidities, or lose sight of the inherent interconnectedness of the global economy. We’ll be looking at some of those proposals in future blog posts, starting with the Commission’s proposed new contractual regime for the supply of digital content.


Engage More Users More Often With In-App and OS Messaging

You’ve created your app, managed to get it on your audience’s device, and now the big question: how do you keep them coming back for more? The first step is making sure you are delivering compelling, always up-to-date content that your audience cares about and that keeps your app relevant. It’s also critical to provide an experience—look, feel and navigation—that is designed for mobile and takes full advantage of the device’s capabilities. Once you’ve achieved this, the best way to make sure your audience consumes your content and deeply engages with your app is through consistent, attention-getting messages delivered to your users whether they are inside or outside of your app.
The Adobe Digital Publishing Solution (DPS 2015) offers several powerful capabilities to help you communicate directly with your audience and get them to spend more time with your content. Let’s take a look.
To grab your audience’s attention and inspire them to launch and open your app, you can use both Mobile Services Push and DPS 2015 Notifications to display OS level push notifications.
Using In-App Messaging you can target alerts, deep links to content and other important information to users that have launched the app. In-App Messaging is independent from the device’s OS, delivering messages via an Adobe API.
To deliver messages to a targeted set of users, Mobile Services Push and In-App Messaging provide ways to easily segment your messages. For instance, you can easily send a different message to phone (or tablet) users; North American (or elsewhere); or, active (or not).
Segmented Messaging
Highlight an important or compelling article
Suppose you wanted to ensure that your sales force reads a specific article in your app. You could use marketing tools like email and push messaging to create awareness about the article and drive people to it. After allowing your audience time to take action, you could deliver a second, segmented message with further information. For instance, you could send a message to all those that did read the article and suggest additional related content or you could send a message to those who did not read the article and remind them to do so.
To get started, use Mobile Analytics to create the proper segment. As an example, you can choose “Top 10 Articles,” select the article of interest and then select the “Message” option.

This segment will be preloaded into the Audience selector and provides an estimated audience size (0 in our example).

As no one has read this article over the past 90 days (this is my sample app after all), we can change the audience to be those that have NOT read it. We change this is in the Custom Segments and make it “Article Title NOT EQUAL to ‘DOWN AND DIRTY….’” You will see that our new audience size is updated (2!).

Message about a new Collection
For a new collection, make sure to mark the collection as ‘downloadable’ and then push a background download notification. This will automatically push the content to all authorized users. Push the content at a time when the app is not likely to be in use, as background downloads do not work if the app is in the foreground. After this process has completed, use either DPS 2015 Notifications OR the above Mobile Services Push to message the user about the new collection (that should be on their devices). With DPS2015 Notifications you can select an action to bring your consumer to a specific article within the new collection when tapping on the push notification.

Tips for delivering effective messages

Make it relevant. Be sure to stay away from generic messages like “The July Issue is now available” and instead, send specific, compelling messages with a clear call to action. Detailed notifications like “Explore San Francisco restaurants for your upcoming trip” or “Read this article about upcoming changes to the commission structure” will result in much more traffic to your app.
Segment your audience and send them targeted messages. Mobile Services Push allows you to use Mobile Analytics to create audience segments and send them messages. For instance, you can message those that have (or have not) read a specific article.
Use Text alerts to increase content downloads. Using DPS 2015 Notifications for background downloads is great, but you should also use text and in-app messaging to instantly alert your audience about the new content that is available.
Measure the results. DPS 2015 integrates with Adobe Analytics and will allow you to filter and measure response rates to your messages.

For additional help on using in-app and OS messaging, check out this video:

Best Practices for Designing in Groups

Teamwork makes the dream work, but the only way this can work is if teams work together in a truly collaborative way.
There is no room for egos and unwavering minds in the world of design. Yes you have a product to deliver and you want it to be as aesthetically sound and contemporary as possible, but at the end of the day each website and experience is a portal to deliver a business objective. And it is this business objective that comes first.
“It’s not about what idea has to win, it’s about what we have to win as a team,” said Scott Hooten, Creative Director at Voltage, based out of Colorado.
As leader of Voltage’s design and user experience team, Hooten works with individuals from several departments everyday and he’s learned a thing or two about what makes a team run smoothly. He took some time to share his tips with us about best practices for collaborating on designs.
Culture Comes First
“You need to hire and foster the right kind of culture and the right kind of people because if somebody is just out for their own interest at the expense of the team, they want to have this project in their portfolio and they want to be able to say that they did everything on it, it’s not going to work. It just kills the dynamic,” he said.
Hiring people who understand that design plays a key role in delivering a business objective, and that meeting that business objective is crucial to the success of the agency, is key.
Define the Mission or Objective
Right off the bat, make sure you know exactly what the problem is that you’re trying to solve. “If you don’t have a clear set expectation of what the problem is that you’re trying to solve, you’re not going to have a very effective brainstorm,” Hooten says.
Understand Your Team
If you work with the kind of team that is introverted or contains a handful of dominant personalities, Hooten recommends relaying the problem to the team and then encouraging them to come to a brainstorming meeting equipped with a set number of ideas to encourage participation. He also recommends bringing non-designers into the brainstorming process to foster ideas that people close to design may not recognize.
“We like to do as much brainstorming as possible at the beginning of the project to bring in different perspectives, so we try to get account people, developers, designers all in the same room to share ideas,” Hooten said.
Assess What Constitutes A Great Idea
Brainstorming sessions can make teams excited and lose track of the business objectives. Hooten recommends defining what constitutes a good idea. At Voltage, they take a three-prong approach:

Is it new?
Is it useful?
Is it feasible?

An idea must meet those requirements in order to be considered a great idea.
Establish Clear Responsibilities
“The other thing when you’re collaborating is to make sure everybody is clear on their responsibilities,” Hooten said.
After these brainstorming sessions, it’s crucial to assign tasks so that each deliverable is accounted for, especially when multiple designers and developers are working on the same project. A hierarchy may need to be established. This will ensure nothing gets missed or lost in ambiguity over whose job it was to complete a certain task.
Encourage Communication
At Voltage, they’re all about that face-to-face connection.
“We try to keep people within the same room so it’s easier to slide your chair over and get their thoughts on something,” Hooten said. “If somebody is across the office, people are inherently hesitant to get up and go. You really need to check in and prompt people even if it’s for five minutes or less. I think people tend to get stuck in silos, designers and developers, and it’s good to prod people and say, have you checked with a developer on this to get their feedback?”
If engaging with people in a different office, Hooten says to make it more personal. Invite them to a video conference rather than engaging in an email chain or chat. This not only speeds up the process, but it encourages teams to work more closely together.
Embrace Project Management Tools
To make sure everybody is on the same page, Voltage uses productivity and project management tools like Basecamp and InVision.
Adobe Experience Manager may also be helpful here as it allows you to assign tasks and streamline processes, while storing things in Adobe Creative Cloud makes accessing design work easier and more fluid, especially when multiple people are working on the same project.
“If you don’t have that and stuff is just locked up in emails and different versions and nobody knows who has the last version, tools like that are critical,” Hooten said.
Bring Design Conflicts Back to Business Objectives
If one designer takes a particular stance on a design element, or multiple designers are conflicted, it’s always about bringing it back to the purpose for the design in the first place: the business objective. It’s not about whether something should be one shade or the next; it’s about redirecting the conversation so it’s centered on how that aspect of the design can help achieve a certain objective.
Assess and Evaluate
When the project is wrapped, take a step back to look at how everything worked across the board from a project management standpoint. Look not just at the design, but also at the development, the budget, the interactions with the clients, and whether or not deliverables were executed on time. What could the team do next time to make the next project even better?
Encouraging teams to work together from beginning to end helps to create a culture where everyone understands how their work contributes to making each project a success. That’s a win for the entire company.

« Nouveaux départs » : fans de Photoshop, participez à notre concours #MakeItLayered !

Appel à tous les artistes et fans de Photoshop ! Nous avons une proposition qui va vous intéresser…
Que vous soyez un petit nouveau ou un vieux loup de mer dans l’univers fascinant de la composition, montrez-nous ce dont vous êtes capables en participant à notre concours #MakeItLayered. Ce concours est pour nous l’occasion unique de découvrir et de faire connaître la crème de la créativité en Europe dans le domaine de la composition.
Pour tenter de gagner un abonnement d’un an au Creative Cloud, il vous suffit de créer une œuvre d’art originale sur Photoshop en piochant dans notre Bibliothèque Creative Cloud, sur le thème « Nouveaux départs ».
Notre jury est composé d’artistes de talent, de graphistes, de spécialistes d’Adobe et de maîtres de la composition : vous l’aurez compris, ce sont des experts de premier choix qui examineront votre travail.

Experts Adobe

Sven Doelle: Photographe et Responsable du développement commercial de Photoshop et Creative Cloud chez Adobe (Allemagne)
Richard Curtis: Photographe de voyage, passionné d’imagerie numérique et Principal Solutions Consultant, spécialisé en Imagerie numérique chez Adobe (Royaume-Uni)
Michael Chaize: Photographe et Community Engagement Strategist

Graphistes et artistes professionnels

Lewis Moorhead: graphiste numérique britannique, dont les compositions racontent des histoires
Alexis Persani: graphiste numérique français, amateur de typographie

Blue Visions de Lewis Moorhead
Nous voulons aussi en savoir plus sur vos sources d’inspiration en composition, ainsi que sur les processus de création : c’est pourquoi nous vous demandons d’accompagner votre œuvre d’une phrase d’explication et de détailler quelles ressources de la bibliothèque vous avez utilisées.
Comment participer :

Choisissez, dans notre Bibliothèque Creative Cloud, au moins trois ressources que vous intégrerez à votre travail – que ce soit des pinceaux, des images, des palettes de couleur. Vous devrez les mentionner en soumettant votre œuvre.
Utilisez Photoshop pour votre création, qui doit répondre au thème « Nouveaux départs ».
Soumettez-nous directement votre travail via Twitter en utilisant le hashtag #MakeItLayered, ou chargez-le directement en commentaire du post annonçant notre concours sur notre page Facebook.
Vous pouvez nous soumettre votre proposition dès maintenant et jusqu’au 31 janvier 2016.
Notre jury sélectionnera sept gagnants issus du Royaume-Uni, de France, d’Allemagne, des pays nordiques, du Benelux, d’Espagne et d’Italie. Pour cela, il prendra en compte le savoir-faire technique sur CC reflété par le travail, mais aussi la compréhension et l’interprétation des consignes, ainsi que l’esthétique globale de l’œuvre et la créativité déployée par l’artiste. Les gagnants seront annoncés le 12 février 2016. Chacun d’entre eux remportera un abonnement gratuit d’un an au Creative Cloud.
Pour toute autre question concernant le concours, vous pouvez consulter les conditions de participation en cliquant ici.

Sculptural alphabet d’Alexis Persani
Besoin d’inspiration ? Rendez-vous régulièrement sur le blog Creative Connection, où vous pourrez lire des articles écrits par deux graphistes de talent membres de notre jury, qui disposent chacun d’un style unique en composition : Lewis Moorhead et Alexis Persani.
Vous pouvez aussi vous inspirer du travail de Mario Sanchez Nevado. Récemment, l’artiste a utilisé Adobe Capture CC pour créer une œuvre incroyable mettant en scène des prises de karaté et des explosions de vases !
Captivez-nous, surprenez-nous, impressionnez-nous ! Nous avons hâte de découvrir vos talents !
Bonne chance !

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Sprout Course Standout, AYV Alum and Educator, Ismail Swati

Receiving Provincial Youth Peace Network Award
AYV Alum and educator, Ismail Swati is a 25-year-old social activist and founder of Optimistic Youth Network, an organization focused on social issues and youth empowerment in conflict-affected Swat, Pakistan. For 6 years Ismail’s organization has worked with youth who are drawn into radicalism and offered them alternatives to joining these movements. Ismail has used social media campaigning to create community awareness and advocacy to redirect these youth. His organization also builds social cohesion and tolerance in a tribal society suffering from ideological differences and a sense of deprivation. Ismail has trained over 600 youth and implemented more than 100 social actions that have resulted in youth leadership, community development and entrepreneurship. The European Union awarded him with a gold medal in recognition of his activism for youth and peace.
What compelled you to found Optimistic Youth Network?
Sixty-seven percent of the Pakistani population consists of youth who face extremism, unemployment, drugs, and other activities which are harmful for them and society. While in college, I observed in my community the trauma and youth involvement in these destructive activities as well as child labor and marginalization. I founded Optimistic Youth Network with friends for the purpose to empower the youth and to make them the agents of social change.
Since then, I have conducted training on active citizenship for the British Council and other organizations. Through my project, Youth Action for Governance and Democracy, funded by National Endowment for Democracy and implemented by College of Youth Activism and Development, my team and I have trained more than 400 youth on leadership, good governance and democracy, and taken 50 social actions towards the latter. We have also worked on the participation of women in the civic and electoral process and conducted consultative meetings and public forums to advocate for peace, social harmony and election manifesto.
How has your work impacted your culture and your community?
After getting proper training the youth become active in the community as responsible citizens who identify issues and resolve them by using dialogue and mediation. Governance level issues are being advocated by youth leaders on social media. Some are involved in short video making and journalism. While the culture of Swat has high values which promote peace, respect and hospitality, we are challenged by the era of extremism.
What methods have you used to inspire youth to build their social and economic capacities?
First there’s youth development where we provide education, leadership training, active citizenship, counseling for job preparedness, and awareness of human rights. For community development, we facilitate youth’s social actions in areas of their interest; community services, establishing partnerships, and collective efforts in community peace building and advocacy. We engage youth by creating and strengthening digital platforms for exchange and dialogue, for peace and education. We also encourage and evolve culture of dialogue and interaction amongst them. Lastly, for youth employability, we work with government institutions to create opportunities of internship, professional placement, fellowship, and volunteerism.
You mentioned that your programs help to divert youth from joining extremist movements. How are you able to do that?
As a trainer I have worked with national and international organizations including the British Council. Yet, diverting radical youth is always a challenge – I apply my motivation skills while working with these marginalized youth on self-assessment, identity development, and what their role is in the community as active and responsible citizens. We develop a way forward. It is a comprehensive 5-day course which can change the life of a person from extremism to volunteerism.
Tell us about a particular student that stands out as an example of the power of community cohesion and empowerment.
Three years ago, my trainee was disappointed from his life due to high unemployment in his community. He could not get a job so he was going to take his own life. But when he went through the five-day youth leadership training, he struggled first, then after trial and error, he became employed by the government. Another youth, was involved in militant activities, but after proper counseling he become de-radicalized through sports activities. He left his militancy and became a sports man that arranges cricket matches and tournaments for the youth in the valley.
 Ismail’s Blog, Twitter, Facebook
Patricia Cogley is manager, Adobe Youth Voices.