Are you good at guessing which experiences are going to win when you run a test on your website or mobile app? Do you run great tests for your company using Adobe Target? If so then we’ve got a great competition and breakout at Adobe Summit EMEA for you!
This year at Adobe Summit we’re partnering with WhichTestWon to run the first annual WhichTestWon Adobe Target Awards. WhichTestWon is an independent organisation dedicated to bringing the world’s digital marketers inspiration, real-life data and best practices around A/B and multivariate testing as well as conversion rate optimisation. In March we kicked off with our US Awards at Adobe Summit in Las Vegas. It was a great success, with lots of great entries, six winners selected and a glitzy award ceremony at Summit itself. All six winners were on stage discussing their winning Adobe Target tests, with Steve Rude of Thomson Reuters walked away with the Grand Prize, and Melody Walk of Ferguson Enterprises was voted as winner of the People’s Choice Award.
To learn about our Adobe Summit U.S. winners, read our blog posts the winners from round 1 (Ferguson Enterprises and Time Warner Cable), round 2 (ExtraSpace Storage and Verizon Wireless) and round 3 (Thomson Reuters and McClatchy) of the Adobe Summit N.A. contest.
Now it’s on to Adobe Summit EMEA and we’re again running this fun contest with WhichTestWon, the web site that lets you guess which experience won in real-life A/B tests.
Here’s how the EMEA-based contest works:
Adobe Target customers submit their best A/B or Multi-variate tests online. We’re looking for tests that show innovative thinking, deeply tap into the power of Adobe Target and Adobe Marketing Cloud capabilities, or generally make us say, “Wow!” From a single round of the contest, which concludes on April 14 at 11:59 GMT, judges from Adobe Target and WhichTestWon will review the entries and select four winners—two from mobile and two from web – we’d love to see some mobile app tests.
Here’s what you get if you win:
Winners get a free pass to Adobe Summit EMEA 2016 in London, along with complimentary round trip airfare to London, and two nights’ hotel (nights of May 10 and 11). They get their test entered into the contest for the Grand Prize and the People’s Choice Award, which will be awarded on-stage during session P07: Step right up and guess the test winner. WhichTestWon also enters the test into their Annual WhichTestWon Awards.
If you have a great test enter the contest today—it takes only a few minutes to fill in the online form and upload your test images. With four winners to select, you could easily be one of them!
Enter the contest here: https://www.whichtestwon.com/adobe-awards-emea-2016.
Best of luck!