Compliance Update: Adobe Marketing Cloud Achieves New Certifications

Over the past couple of years, we have developed the Adobe Common Controls Framework (CCF), enabling our cloud products, services, platforms and operations to achieve compliance with various security certifications, standards, and regulations (SOC2, ISO, PCI, HIPAA, FedRAMP etc.).  The CCF is a cornerstone of our company-wide security strategy. The framework has gained acceptance and visibility across our businesses leading to a growing roster of certifications.
Last week, Adobe Marketing Cloud became compliant with SOC2 -Type 1. This certification also enables our financial institution customers to comply with the Gramm-Leach Bliley Act (GLBA) requirements for using service providers.
In addition to SOC2 – Type 1, Adobe Experience Manager Managed Services (AEM MS) and Adobe Connect Managed Services (AC MS) have achieved compliance with ISO27001.  AEM MS has also achieved compliance with HIPAA, now joining AC MS in this designation.  This is in addition to the recently confirmed FedRAMP certification for both of these solutions, achieved in 2015.
During 2015, the Document Cloud eSign service implemented the CCF as well and became compliant with SOC2-Type 2, ISO27001, PCI, and HIPAA requirements. Please refer to the “Adobe Security and Privacy Certifications” white paper on for the most up-to-date information about our certifications across our products and services.
Over the past 3 years, we have made significant investments across the company to harmonize various security functions, compliance and governance processes, and technologies. These are major accomplishments and milestones for Adobe’s cloud services and products which will allow us to provide our customers with assurance that their data and applications are more secure.
We have also been out in the security and compliance community, talking with information security and compliance professionals about CCF. This has enabled further collaboration with industry peers in this area. This is a all part of our on-going commitment to help protect our customers and their data. We will update you in future posts on this blog as we achieve additional compliance milestones.
Abhi Pandit
Sr. Director – Risk Advisory and Assurance

Milton Menezes Predicts Big Game Moments using Adobe Fuse CC (Preview) and Photoshop CC

Millions of fans are getting ready to tune in this Sunday for the highly anticipated American football event. If your team is in the big game (or even if they’re not!) it can be fun to imagine what it would look like to see them win. Enter artist Milton Menezes, who shows us that even if your pick doesn’t get the highest score, you can still visualize them as champs by using Adobe Fuse CC characters in Photoshop.
Milton Menezes, Director at the Rio de Janeiro office of the multinational advertising art house Lightfarm Studios, is a self-described “Photoshop Artist” with an extensive background in photography. Though many artists on his team specialize in adding CGI to content, Milton’s main medium is Photoshop. For him, creating this final piece using 3D characters was a fun way to push the boundaries of reality. Check out the video to see the steps he took to build his own 3D football player characters in Fuse and then pose them in Photoshop CC.

Want to create your own? Download the Fuse app, which is available as a free Technology Preview, and use it with Photoshop CC and this free content packet to add football uniforms to Fuse’s library of clothing options.
To guide you on your way, here are some tutorials to get you started with Fuse and Photoshop.
Create 3D Characters with Fuse CC
Composite Fuse 3D characters in Photoshop
There may be only one winner this week, but at least with Fuse and Photoshop you can always create the picture of the game as you envision it.

SMRT Corporation, an edge on efficiency with eSign services

As Singapore’s premier multi-modal land transport provider, SMRT‘s core businesses are in rail operations, maintenance, and engineering as well as in bus, taxi, and automotive services. Complementing these are the company’s integrated businesses in retail, media, and marketing, as well as properties and retail management. With so many lines of business, offices, and employees under the corporation’s oversight, SMRT’s procurement team faced challenges in managing workflow for document approvals.
“Document approvals were completed manually, which was quite laborious and turnaround times weren’t fast enough. The workflow management was riddled with inefficiencies,” said Alfred Aloysius, Director, Strategic Sourcing, SMRT Corporation Ltd. “We were facing these challenges with a variety of documents including sales agreements, internal procurement documents, and invoices. We were looking for a way to streamline our workflow, as part of our continuous efforts to be more efficient.”
In sourcing a solution, Aloysius and his team were looking for a workflow management system that they could get up and running with minimal training and implementation requirements. In doing so, they turned to the SMRT Corporation legal team, who had already been using Adobe Document Cloud eSign services for a year. With a strong recommendation from the legal team, SMRT’s procurement division made a quick decision to adopt eSign services.
“The mobile nature and user-friendliness of eSign services were huge deciding factors,” shared Aloysius. “Our executives are constantly on the go, and being able to remain productive while traveling helps us make the most of our time. As well, the solution is quite intuitive—all we needed to get people started was a simple sharing session, through which the legal department team shared about their experience with eSign services. This saved us lots of time in the onboarding process.”
Upon implementation of eSign services, Aloysius and his team saw an immediate impact with documents being sent electronically. The Adobe e-signature solution enabled SMRT to quickly restart approval processes to accommodate changes. SMRT was better equipped to keep track of the documents, and the respective workflows.
“Today, our new workflow for contract agreements is a lot more efficient and less laborious. eSign services have brought the overall agreement processing time down from 3 weeks to about 16 hours. And for documents that require extremely quick turnaround, approvals can be made in as fast as 7 minutes! The time savings are apparent, especially when you multiply that by all the contracts and approval steps being processed. We have increased the speed of doing business, which helps SMRT improve its speed to market and efficiency,” said Aloysius.
Currently, approximately 300 SMRT employees use eSign services, processing an average of 650 documents per month. Aside from legal and procurement, the other departments taking advantage of the productivity benefits of eSign services include finance, HR, and commercial. Overall, SMRT has observed savings of more than $100,000 in man-hours, within the first year.
As SMRT continues its transformation to greater efficiency, Adobe solutions will continue to provide productivity benefits, supporting its endeavor to achieve greater efficiencies and further improving time and cost savings for the company.
Read the full story here.

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Neuer Werbespot: Ohne Daten ist Marketing nur Glücksspiel

Nach den preisgekrönten Adobe-Werbespots The Launch, Click Baby Click und Woo Woo hat die Kreativagentur Goodby Silverstein & Partners aus San Francisco wieder zugeschlagen. Pünktlich zum größten Sportereignis der USA – dem Football-Super Bowl am 7. Februar im kalifornischen Santa Clara – wurde eine weltweite Werbekampagne mit dem neuen Satire-Clip “The Gambler” gestartet. Und wieder steht im Mittelpunkt die Frage an die Unternehmenschefs: “Weißt Du eigentlich, was Dein Marketing so treibt?”
Mit rund 160 Millionen TV-Zuschauern rund um den Globus ist der Super Bowl nicht nur ein Top-Sportereignis, sondern auch die Bühne für die kreativsten Werbespots führender Marken. Allerdings auch eine sehr teure: In diesem Jahr liegen die Kosten für einen 30 Sekunden langen Slot bei rund 5 Millionen US-Dollar. Das kann sich für die Werbetreibenden lohnen, aber auch gründlich schief gehen. Und genau das betrachtet unser neuer Werbespot mit seinem unnachahmlichen Humor.
Ausgangspunkt ist der enorme Druck, unter dem Marketingverantwortliche bei solch teuren Werbekampagnen stehen. “The Gambler” zeigt einen äußerst nervösen Chief Marketing Officer (CMO), der sich das Super Bowl-Endspiel anschaut. Aber er wettet nicht auf den Sieg seiner Lieblingsmannschaft, sondern zockt um einen der teuren Werbeslots. Dummerweise läuft das aber überhaupt nicht nach Plan und die Werbung geht gründlich schief ….

Die Botschaft: Auch mit einem Millionen-Budget ist der Erfolg nicht sicher. Um wirklich ihr Ziel zu erreichen und die Massen zu begeistern, müssen Werbetreibende heute eine Kombination von Daten und Kreativität einsetzen und ihre Kampagne über alle relevanten Kontaktpunkte hinweg ständig optimieren. Nur so können sie das richtige Publikum positiv überraschen und mitreißen. Mit solch einem solchen Ansatz und den geeigneten Tools lohnt sich auch die Investition in superteure Werbung, alles andere ist reines Glücksspiel.
Natürlich beherzigt Adobe auch die eigenen Ratschläge und hat mit “The Gambler” in den USA, Großbritannien und Deutschland eine Kampagne gestartet, die TV-Werbung  mit einer digitalen, datengetriebenen und zielgerichtet personalisierten Online-Strategie verbindet. Advertorials in den führenden US-Medien, die für die Zielgruppe relevant sind wie Ad Age, Adweek, CBS News, Mashable, USA Today und Wired, werden von Kampagnen auf Facebook, Instagram, LinkedIn, Twitter und YouTube begleitet. Dazu kommen TV-Werbeschaltungen bei einigen kultigen Late Night Shows in den USA wie  Jimmy Kimmel Live!, Saturday Night Live und The Late Show with Stephen Colbert.
Ein toller TV-Spot alleine, so unsere Kernbotschaft, reicht heute nicht mehr für ein erfolgreiches Marketing aus. Mittlerweile spielen der “Second Screen”, soziale Netzwerke und eine Strategie zur Aktivierung der Zuschauer – zusammen mit der ständigen Erfolgsmessung und dem Gewinnen von sofort nutzbaren Einsichten aus den gesammelten Daten – die entscheidene Rolle. Deshalb wollen wir Marketingverantwortliche mit unserem neuen Werbespot daran erinnern “immer auf die Daten zu achten” und zu verstehen, was sie ihnen verraten. Denn dadurch schützen sie sich womöglich vor einer ganz großen Werbepleite. Mehr Infos zur Adobe Marketing Cloud, die mit der Kampagne beworben wird, gibt es unter diesem Link.

Adobe Post – Graphic design at your fingertips

If you are looking for a fun and easy way to express your ideas, Adobe Post is just right for you. Tell your story with pictures and let your voice be heard. Adobe Post provides you with the most intuitive ways to apply color palettes, resize text, and add graphic elements to your creation. Create graphics with text and images to promote a social cause, create event invites, or just flaunt your cooking skills. And when you are ready, you can share your creations on Twitter, Facebook, or Instagram in seconds.

Use predesigned posts and make them yours – Remix
Adobe Post lets you choose various predesigned posts under categories such as seasonal, craft, business, travel, and food. Use the Remix feature to edit the post that you have selected or use ‘as is’.

Promote a social cause by combining powerful imagery with strong messages
Select any post to remix and alter the layout using the Design feature. Select various design filters, which are a combination of aesthetically arranged typeface, shape, and color tones.

Use your own photos to get started
Add photos from your library on your phone, Lightroom, Creative Cloud or search from the many free photos made available to you through Adobe Post.

Here are a few samples for you to try.
Create a birthday invitation

 Share your recipes with delectable imagery

The Design feature can also be used to apply various design filters to change the overall look and feel.
Use the flexibility of Adobe Post to your advantage and give an expression to your creativity.



Super Bowl 50: Do you know what your marketing is doing?

Super Bowl 50 is set to be the biggest yet, following the National Football League’s (NFL) major initiative to attract new fans from overseas. From sell-out fixtures at Wembley to a massive fan festival on Regent Street, there’s no question its popularity has soared.
Inevitably, more interest in the game means more interest in the ads. After all, the annual championship game of the NFL has become as well known for the advertising as for the game itself. With Reuters estimating that 160 million viewers tuned in last year, this really is one of, if not the biggest stage out there for new adverts. It’s a huge opportunity, but can be fraught with risk if marketers don’t get it right.
This idea of getting it wrong on a global scale to the tune of millions of dollars is the premise of our new advertising campaign, The Gambler, created with Goodby, Silverstein & Partners. The advert pokes fun at the enormous pressure CMOs are under when it comes to big expensive ad campaigns, and shows a CMO nervously watching the Super Bowl. But he’s not betting on the big game – he’s gambling on one of the highly coveted ad slots. Unfortunately, the ad doesn’t get the desired reaction.
Essentially, spending millions of dollars isn’t enough to guarantee a winning campaign. To create an iconic moment, and get people talking for the right reasons, advertisers must use a combination of creativity and data, and optimise the campaign across all relevant touchpoints to deliver meaningful experiences that surprise and delight their audiences. By taking this approach, advertisers can afford to go ‘all in’.
The Gambler launched today and will target marketers through a multi-platform advertising campaign in the UK, Germany and North America. You can watch The Gambler below.

Learn more about Adobe Marketing Cloud

Stratasys Creative Colours powered by the Adobe 3D Color Print Engine technology

Stratasys Creative Colours powered by the Adobe 3D Color Print Engine technology
At the Adobe Max event in October 2015, Stratasys and Adobe unveiled a joint vision for re-producing fully managed continuous colour 3D prints from the Stratasys Objet 500 Connex 3 3D Printer using Photoshop CC. Since then Adobe and Stratasys have been working hard to deliver this vision, and we are now pleased to announce the release of Stratasys Creative Colors powered by the Adobe 3D Color Print Engine technology.
Challenges of printing in continuous color
Before this innovation it was challenging to paint and texture digitally within the bounds of a 3D Printers color range, then to accurately soft proof preview in software before the print was made. The result of this was that it was difficult to re-create the same consistent colour from the original 3D design in software applications into a physical 3D print.

The Adobe and Stratasys joint vision for re-creating continuous color 3D designs into a 3D print, will allow any creative user, conversant with Photoshop CC to paint and texture 3D models with beautiful rich colors and textures, within the colour range of the Stratasys Connex 3 3D printer. Photoshop CC’s powerful 2D tools provides the designer freedom to paint in a non destructive way within the range of the Connex 3’s color spectrum, using projection or texture modes across models with single or multiple shells using brushes, photographs, vectors, illustrations, gradients etc. These designs can be immediately be soft proofed using Photoshop CC, then seamlessly transferred to the printer for printing. The Stratasys Creative Colors powered by the Adobe 3D Color Print Engine technology, will, for the first time bring designs to life, in the way that the artist intended.

This innovation in delivering a consistent and easy to use color pipeline to both the designer and the print operator is a huge leap forward for the 3D printing industry, and the first of it’s kind to deliver a fully colour managed workflow from 3D design/paint to the actual 3D print.
Before the 3D model can be printed, it needs to be prepared and possibly reduced in size. The uniqueness of Photoshop CC and it’s part in the 3D printing pipeline, is too not only fix/repair models and prepare them for the printing process, but to also provide intelligent mesh simplification tools that will reduce the polygon count, without changing any geometry and preserve any textures.

Preparing the model for printing
Photoshop CC includes automated print preparation and model fixing/repair that intelligently looks at the model geometry (custom built for the printer and material combination). This automation will identify and correct any design flaws that would prevent an object from being successfully printed. Not only does this analysis make printing more reliable, but our service bureau partners have noted that using Photoshop CC 3D printing engine, speeds up the process of getting a model ready to print, as well as reducing the amount of unprintable models and increasing customer satisfaction. In some extreme cases, this automation has reduced fixing/repair and printing times from many weeks to minutes.

Before submitting the model for printing, Photoshop CC will automatically fix the models geometry and provide an indicative price for printing. As part of the 3D printing preparation process, Photoshop CC will provide a soft proof and preview in color with the ability to see any areas of the model(s) that were repaired during the process.

Photoshop CC will show any model repairs that have been automatically made to the mesh (marked up using Green for original mesh, blue for walls that have been thickened (based on the printer/material minimum wall thickness parameters) and red for any holes that have been closed).

With Stratasys Creative Colors in place for re-creating color 3D prints, it makes it super simple for designers to paint/texture, soft proof and review the model with it’s actual colours on the screen and make sure the print will be created as intended. The printing bureaus and printer operators will also reap the benefit, as making the final prints on the Connex 3 is much simpler, removing the need to apply color to the model based on the artists wishes, as well as a simpler printing process.
Print formats
Stratasys Creative Colors employs Adobe’s effort with the PDF format, and it’s ability to preserve content. Stratasys Creative Colors utilizes the 3D PDF, which has been part of Acrobat and Adobe reader since 2007, and is an ISO standard. 3D PDF is an ISO standard by itself, called PDF/X. 3D PDF is already in use by many organizations and 3D artists across the world, and is a perfect format for 3D and 3D printing.
Photoshop CC includes the ability to consume and create native 3D PDF documents by using the U3D format, supporting complex geometry, multiple shells, lights, large meshes and textures.

Stratasys Creative Colors, draw’s upon the existing 3D PDF creation support from Photoshop CC and once the model has been fixed and processed, it will be placed into the 3D PDF, enabling the next step of the process. Stratasys Creative Colors and the 3D PDF will enable the 3D printer operating staff to not only preview the model, but also manage multiple 3D PDF objects on the printer bed. Having the ability to manage multiple models on the print bed, will create maximum usage of the 3D printer volume and thus creates cost efficiency for the customer, with more effectiveness of print time for the Connex 3 service bureaus.

3D PDF for 3D printing solves many of the current issues of 3D and 3D printing in a single format: –
            Ubiquity – Ubiquity of the PDF reader removes the need to have a propriety 3D format viewer on the desk of the user to view 3D contents. This also means the viewer is able to experience the 3D model within it’s natural environment, as opposed to the 3D designer using just screen shots. Usage of 3D models in the PDF format has had support since 2007 and is already used within the industry to view models in this way.
            Size – 3D models can be large in size, especially complex ones with fine details. 3D PDF was designed to solve the problem of large file sizes and transportation, 3D PDF is able to compress the file without loss of date, similar to the standard .ZIP format, allowing for the model to take up less storage space and take part in easier digital distribution.
            Security – A weakness in current 3D formats is the ability to store and protect the contents when being distributed outside of the firewall. The PDF inherently offers AES256 encryption for both the document and the 3D object using password protection.
Once the 3D PDF has been processed by Stratasys Creative Colors, it is sent direct to the Stratasys Objet 500 Connex 3, and is ready for printing. Any support material that is required for the print to be successful, will be managed by the printers internal processing.


Reimagining the Form

By Brian Paget, Technical Director for Public Sector
Look around your office today. There are daily activities in our workplace so routine that people tend to overlook their need for modernization. The forms we fill out every day are a perfect example of an historically paper-based tool that can have a new life in the digital age.
At Adobe, we recognize the need to update this antiquated system of collecting data. Forms were initially created for paper-based purposes, to collect information and file it away until needed. Forms were made to place orders, be signed for approvals, fulfill legal purposes and more. But why are we still using a format created 50 years ago even as our technology interfaces have changed significantly?
Technology has outpaced the innovation of the form, but not the need for it. For the State Department, forms are critical for passport applications, and while we can’t yet submit a passport application online, the State Department, using the Adobe platform, has taken a first step by creating an online tool to educate applicants on the information needed to apply for a passport to streamline on the process.
Some private sector companies have already implemented innovative forms processes. For example, Adobe worked with Nike to create the NIKEiD site. Instead of filling out a typical form, customers are lead through an interactive experience that allows them to personalize and visualize exactly the product they want. A similar system could be applied to many now forms-based government processes, for both citizens and public sector employees.
From applying for visas and filing taxes, to paying parking tickets, and renewing driver’s licenses, forms are an integral part of the public sector’s interactions with citizens. Government organizations now have the opportunity to modernize this key touch-point with citizens by improving the online tools people use every day. The recent Adobe Digital Government Survey indicated that 62 percent of citizens would feel more positively toward government if online tools were improved.
For more information about how Adobe can improve online forms and customer experiences, visit this page.

Adobe Translation Center 2011 – 2015

Adobe Community Translation Statistics
An Open Letter to Adobe Translation contributors and subscribers
A few years ago, we envisioned that the Adobe International Community would like to be involved in improving the quality of the products they use. We built the infrastructure that enabled our community to freely contribute feedback, vote on translations, propose new translations, and create new language offerings for some products.
While quality work is never “done”, we feel that we have achieved many of our objectives. Now is the right time to reimagine how we should engage with our Adobe community to support international releases in an agile world, where innovation rules.
On January 31, 2016, we will be closing down the Adobe Translation Center (ref. We would love to receive feedback about your experiences; hear your suggestions for the future; and ideate with you about how to involve the Adobe international community in improving our products.
We give heartfelt thanks to you, our generous international community, for supporting this translation initiative over the years. You have lent your time and talents and shown sincere dedication. For that we are indebted and grateful.
Sincere thanks,
Adobe Community Translation Team
Contact Us at

Ready for the Community: Adobe Translation Center Launches (2012-11-26)
Collaborative Translation Helps Business Catalyst (2011-11-02)
AdobeTV Community Translation (2011-01-31)