Digital Contract Management Offers Huge Optimisation Potential

Adobe
Although many companies dream of a paperless office, digitalisation has stalled when it comes to contracts. The technical and legal frameworks of electronic signatures have long been known. So why isn’t digital contract management’s potential being tapped? More than anything else, it is due to lack of know-how. This article attempts to shed some light on the possibilities.
Electronic conclusion and exchange of contract documents speed up procedures, increase employee productivity, and provide more reliable and secure processes. Nevertheless, most companies hesitate to adopt digitisation of contract matters despite IDC research showing that more than 90 percent of German companies recognise the benefits of digitising document-intensive processes.
The paperless office has become reality in the minds of German entrepreneurs. However, they are not handling the implementation process the right way. The advantages of software-based management of business documents are obvious. Digital processing of contracts simplifies communication with and between all parties involved and makes the entire process transparent and efficient—everything moves faster and becomes easier to understand.
Potential recognised, but implementation slow to follow
About 50 percent of all documents are still on paper. When you email a contract, you have a rather concrete idea of what will happen after you press “send”: receive email, download and save attachment, print, look over, sign, scan, save again, and email—and this is repeated with every recipient every time. The media break is complete and the dream of a paperless office is over.
There is, in fact, no need to stop the digital transformation in this part of everyday business life. The technical prerequisites have long been in place. Applications such as Adobe Sign support the entire process, from contract creation to archiving. Anyone in purchasing who is responsible for supplier agreements or in sales responsible for customer contracts is familiar with the complexity of contract processes and would regret the failure to utilise this technology’s potential.
Technical feasibility is no longer an issue
Many of the steps in the contract process can be automated through digitisation, speeding up the overall process and making it transparent and comprehensible. Even the exchange of a simple confidentiality agreement demonstrates how digitisation can reduce cost and time. Often, only authorised representatives, who are often traveling, may sign such agreements. In a typical manual workflow, this individual would have to print, check, sign, and scan the document. However, when checking in at the airport, for example, the representative has neither access to a printer and scanner nor time to print and scan. Another couple of days go by before the agreement is signed, and valuable time is lost.
A digital solution, on the other hand, takes the signer directly to the document’s required fields on his smartphone or tablet—from data to be entered to the electronic signature at the end of the agreement. Passwords protect against unauthorised access, and automatic reminders are generated if the document is taking too long to process. Nothing is printed or scanned; everything is handled electronically. A dashboard provides the document sender with progress reports and the location of the document.
Legal doubts remain, albeit unjustified
The issue of legal requirements for digital contract management remains. In the IDC study cited earlier, around half of the surveyed companies stated that legal requirements prevent faster implementation of digitisation. In Germany, for example, the legal situation is quite advantageous when it comes to contract framework terms. In the overwhelming majority of contracts, no formal legal requirements are provided for—even a handshake suffices to conclude one.
The electronic signature surpasses the quality of such contract conclusions any day; its simplest form is sufficient for most business purposes. This could be, for example, a scanned signature or a signature created with a finger or pen in the signature program. While there had been some grey areas of the law, the eIDAS regulation, which recently came into effect, creates important and much-needed framework conditions for digital signatures.
Uniform framework conditions across the whole of Europe thanks to eIDAS
With the eIDAS regulation, the European Union has created a reliable basis for operating with electronic signatures and seals, which are legally binding and can be used by companies, state authorities, and citizens alike. Following the effectiveness of the eIDAS regulation, Adobe created the Cloud Signature Consortium together with well-known companies from across Europe with the aim to establish open standards for digital signatures worldwide. The Consortium is moving forward and the last remaining open questions should be clarified soon.
Conclusion
Many companies simply don’t know how to manage and process contracts electronically. The benefits are obvious: documents can be filled in and signed on screen. Communication and dispatch routes can not only be automated thanks to technological support, but can also become fully transparent and comprehensible. Even archiving runs smoothly. From creating to filing a contract, it’s all digital, without media breaks and on the terminal of your choice.
To learn more about digital signatures, eIDAS, and what it means for your business please join us at the AdobeSign Live Event: Becoming digital to improve your customer experience in London on the 7th of November. Register now, to reserve your place.
 

Future of Sales: Boost Your Insider Sales Skills

Adobe
Colleen Francis has been a successful sales leader for over 20 years. She is the author of Nonstop Sales Boom, and is recognized as a top tier sales consultant. She understands the challenges of selling in today’s market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago. In this blog series she will share her experiences and predictions as she looks towards the evolving sales landscape. 

So far in this series on the future of work in sales, we’ve talked about the importance of building teams and creating communities so that you can create a lasting, positive experience with your customers.
Just as important, a new set of skills is emerging as critical to your future success: those that help increase capacity for selling like an insider.
Here’s what that means. Insider sales skills show the customer that they have gained privileged new connections within your organization and with other customers, just by doing business with you. This makes them feel they’re more than just a transaction. Your skills make this possible when every member of the sales team can perform both as part of a team and as a community leader, and do so within a digital culture.
Be a master of technology: it controls your career success
Being a lone-wolf top performer who shies away from technology won’t cut it anymore. You must bring people together using all the digital tools at your disposal. Top performers are already embracing this trend. Our own research at Engage shows that they’re 22% more likely to achieve targets than those shunning technology.
Companies continue to invest millions of dollars in technology promising to make their sales teams more efficient. Therefore, companies expect their salespeople to perform better and demonstrate a positive return on their investment.
Sales territories, quotas and expectations are all getting bigger while the number of people needed to do the job well is getting smaller. The more efficient a system becomes, the more an organization can afford to rely on fewer professionals to perform all tasks. Sales is no exception. The best sellers are capitalizing on this efficiency by taking personal responsibility for their development into efficiency machines. This means embracing communities and digital tools. As a result, they are creating more opportunities, and closing more sales.
Rethink what face time means
Face time with clients doesn’t mean what it used to. Virtual gatherings are just as valid and can be as effective as in-office meetings, while increasing your efficiency as a seller. One client of mine in the financial sector closes all business by video conference. They do 40% more transactions than their competition, simply because they don’t have two days eaten up by travel time on each deal.  Their massive efficiency compared to competitors was a key reason why they were recently bought by one of the largest banks in the world.
Leverage larger internal teams and hybrid sellers
Smaller sales teams made more efficient by a host of digital tools will also have to leverage a broader internal team who can help manage each client. In doing so, each organization can adopt that all hands on deck approach: giving every member of the team a role to play in ensuring customer success. Coaching, leading and teamwork are skills that sellers will have to develop together to fully manage new customers and fully support expanded territories.
This shift opens another important opportunity: the emerging role for hybrid sellers. These are people within your organization who have deep knowledge about a subject and who also can sell it to customers. Consider them the specialized expert seller. This is a trend I see especially in the IT sector with seasoned programmers or engineers, as well as in the oil and gas sector with engineers. These specialists become valuable assets within a sales team. Expect to see more hybrid sellers, because buyers don’t want pitches. They want proven experts: people who can facilitate, illustrate and collaborate with seasoned insight. This is how differentiators are spotted by buyers in the marketplace.
These changes in favor of insider sales skills means that professionals are going to have to trust in their teams like never before.
Professionals in tomorrow’s salesforce are going to thrive because together they will be better at facilitating, better at troubleshooting, and better at consulting with customers and internal team members on every transaction.

Check out the other blogs in this series! Read up on the importance of building teams and creating communities to create a lasting, positive experience with customers.
Stay tuned for more insights from Colleen Francis. Interested in hearing about a specific topic? Share your own questions, concerns, and predictions in the comments.

Adobe Primetime Wins in Advertising, OTT, and DRM


Adobe
Adobe Primetime was recognized for its market leadership in advertising, OTT, and DRM with three awards last week.
At the fourth annual Cynopsis Digital Model D Awards, Adobe Primetime earned the award for Best Digital Video Ad Platform. This year’s program was very competitive and so to win is a major accomplishment. Brandon Lane, Sr. Account Executive, Primetime accepted the award at the lunch gala.

In the 2016 Streaming Media Readers’ Choice Awards, Adobe Primetime won in two categories. It won in the OTT Platform for MSO and MVPD category and in the DRM/Access Control Service Provider category. These awards were based on the opinions of over 3,000 StreamingMedia.com readers. We’re honored to have earned these top spots.

XD 필수 항목: 애니메이션 진행률 표시기의 모범 사례


Adobe
시스템 상태의 가시성은 유저 인터페이스 디자인에서 가장 중요한 원칙 중 하나입니다. 사용자는 사용 중인 시스템에 대해 알고 싶어하는데, 특히 시스템이 한창 가동 중일 때 언제든지 현재 상황을 파악하여 시스템 상태를 파악하길 원합니다. 대기 상태의 애니메이션 진행률 표시기는 작업이 진행 중이거나 로딩되고 있을 때 사용자에게 시스템 상태를 알리는 가장 일반적인 방법입니다.
본 게시물에서는 애니메이션 진행률 표시기의 주요 유형에 대해 살펴보고 각 유형을 언제 어떻게 사용하면 적합한지 활용 팁을 소개합니다.
우수한 인터랙션 디자인 = 사용자에게 피드백 전달
앱에서 즉각적인 반응을 눈으로 확인하는 것이 가장 바람직하지만 처리 속도 면에서 앱이 가이드라인 대로 즉시 실행되지 않는 경우가 있습니다. 인터넷 연결 상태가 좋지 않거나 OS 업데이트 설치와 같이 운영 체제 자체가 오랜 시간을 끌게 되면 이로 인해 앱의 반응 속도가 느려집니다. 이러한 경우 사용자의 불안을 최소화하기 위해 앱이 사용자가 요청한 작업을 현재 처리 중이며 실제로 진행 단계에 있다는 것을 알려 사용자를 안심시켜야 합니다. 따라서 사용자가 납득할 만한 일반적인 시간 범위 안에서 앱에서 진행되고 있는 작업에 대해 사용자에게 피드백을 제공해야 합니다.
여러 유형의 즉각적인 피드백 상시 제공
사용자의 대기 시간은 작업을 개시하는 순간부터 시작되는데 화면에 시스템이 작업 요청을 받았는지를 알려주는 표시기가 나타나지 않는다면 사용자에겐 최악의 상황입니다. 앱에서 작업을 완료하는 데 시간이 걸릴 수 있다는 사실을 사용자에게 알려주지 않으면 사용자는 앱이 요청을 수신하지 못했다고 생각하여 다시 시도하게 됩니다. 피드백이 전달되지 않아 불필요한 수많은 클릭이나 탭이 발생합니다.
버튼 클릭이나 당겨서 새로 고침과 같은 동작을 한 뒤에는 즉각적인 반응이 뒤따라야 합니다. 사용자로부터 요청을 받은 직후에 바로 몇 가지 시각적인 피드백을 통해 프로세스가 시작되었음을 알리는 것이 중요합니다.

당겨서 새로 고침 동작. 이미지 출처: 비핸스(Behance)
1초 이상 소요되는 모든 작업에 진행률 표시기 사용
앱이 사용자 입력에 반응하여 결과를 표시하는 시간은 보통 0.1~1초 사이입니다. 이 범위 내에서는 약간의 지연이 있더라도 현재 작업에 계속 집중하게 됩니다. 그러나 1초가 지나게 되면 사용자의 집중력은 떨어지기 시작하고 이윽고 자신들이 반응 속도가 느린 앱을 마냥 기다리고 있음을 간파하게 됩니다.
사용자의 불안을 줄이기 위해서는 1초 이상 소요되는 모든 작업에 대한 기다림의 이유를 진행률 표시기를 통해 알려줘야 합니다(참고: 로딩에 걸리는 시간이 1초 미만인 경우 사용자가 화면에 잠깐 비쳤다 사라지는 변화에 오히려 불안감을 느낄 수 있으므로 애니메이션 사용을 권장하지 않음). 애니메이션 진행률 표시기는 기다림으로 인한 부정적 측면의 효과를 완화하고 사이트나 앱에서 사용자의 집중 시간을 연장해 줍니다.
진행률 표시기의 유형
진행률 표시기는 앱이 사용자의 마지막 요청 작업을 처리하는 데 더 많은 시간을 필요로 한다는 것을 사용자에게 알려줍니다. 진행률 표시기의 가장 간단한 형태는 미확정 유형으로 이러한 유형의 표시기는 사용자에게 얼마나 걸릴지 알려주지 않으면서 완료될 때까지 기다릴 것을 요청합니다.

무한 루프 애니메이션은 시스템이 작업 중이라는 피드백은 전해주지만 사용자 대기 시간에 대해서는 어떠한 정보도 제공하지 않음. 이미지 출처:비핸스
대개는 2~10초가 소요되는 빠른 작업에 한하여 이러한 진행률 표시기를 사용하는 것이 원칙입니다. 하지만 사용자가 돌고 도는 바퀴나 무한 반복 애니메이션을 더 오랜 시간 응시하도록 방치할 경우 웹 사이트를 이탈하거나 앱을 종료할 가능성이 커진다는 것을 명심해야 합니다.
또 다른 진행률 표시기 유형에는 작업 소요 시간을 정확하게 또는 대략적으로 보여주는 유형이 있습니다. 이러한 표시기를 확정 유형이라고 합니다. 이 유형은 진행이 완료된 비율과 남은 비율을 함께 보여주면서 현재 진행 과정을 표시하므로 대기 상태의 애니메이션 피드백 중 가장 유용한 정보를 제공한다고 할 수 있습니다. 완료까지의 진행 상황을 보여주는 시각적 표시기는 사용자를 안심시켜 대기하려는 의지를 심어줍니다.

미확정 표시기가 명시되지 않은 대기 시간을 시각화하는 반면, 확정 표시기는 작업에 소요되는 시간을 표시함. 이미지 출처: 머티리얼 디자인(Material Design)
가장 널리 사용되는 두 가지 애니메이션 진행률 표시기
가장 흔하게 사용되는 두 가지 애니메이션 진행률 표시기 유형은 루프 애니메이션과 완료율 표시기입니다.
루프 애니메이션
대부분의 루프 애니메이션 진행률 표시기는 미확정 유형으로 길든 짧든 각종 지연을 나타내므로 부정적인 의미를 내포하는 경향이 있습니다. 예를 들어 애플(Apple) iOS(가운데 점 영역을 기준으로 방출되는 듯한 회색 선들의 스피너)의 기본 로딩 아이콘은 다양한 운영 체제의 기능을 표시하는데 디바이스 부팅부터 네트워크 연결 및 데이터 로딩 문제에서 비롯되는 모든 시스템의 상태를 나타냅니다. 이러한 이유로 사용자는 진행률이나 대기 시간에 대한 정보 없이 로딩 스피너만 표시되는 것을 좋아하지 않습니다.

로딩 스피너를 바라보는 것은 시계 바늘을 보는 것 같아서 그 시점에서 시간이 멈춘 것처럼 더디게 느껴짐. 이미지 출처: appance
완료율 표시기
완료율 표시기는 0%부터 100%까지 채워나가는 확정 유형의 진행률 표시기로 시간이 갈수록 수치가 올라갑니다. 완료율 표시기에는 선형과 원형 두 가지가 있습니다.
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선형 완료율 진행률 표시기. 이미지 출처: 어도비 스톡

원형 완료율 진행률 표시기. 이미지 출처: 어도비 스톡
대체로 10초 이상 소요되는 작업에는 완료율 애니메이션을 사용합니다. 제이콥 닐슨(Jakob Nielsen)의 반응 시간 연구에서 사용자가 작업에 집중할 수 있는 한계는 10초인 점을 감안할 때, 이 한계 시간을 넘겨 얼마나 기다려야 결과를 볼 수 있는지에 대한 충분한 정보가 없는 상태에 놓이게 되면 사용자의 인내심이 순식간에 바닥납니다.
진행률 표시기에 대한 팁
대기 시간을 단축할 수 없다면 기다리는 시간을 즐겁게 만들기 위해 늘 노력해야 합니다.
기다려야 하는 이유 설명
대부분의 경우 기다림의 이유를 알게 된다면 사용자들이 더 인내할 가능성은 커집니다. 사용자에게 어떤 작업이 진행 중인지 알려주거나 대기해야 하는 이유를 설명하는 문구를 추가하여 상황을 더욱 명료하게 한다면 도움이 될 것입니다.

스카이스캐너(Skyscanner)는 사용자에게 이용 가능한 모든 항공사를 확인하여 최적의 항공편을 검색하고 있음을 알려줌
시간 소모적인 작업의 경우 대략적인 예상 소요 시간 제공
반드시 정확할 필요는 없습니다. 간단하게 “약 5분 정도 소요됩니다.”라는 문구만으로도 사용자를 이해시키기에 충분하며 더 대기하도록 유도할 수 있습니다.

애플 iOS의 소프트웨어 업데이트 예상 시간
완료된 절대 작업량 표시
작업이 얼마나 걸리는지 사전에 알 수 없는 시간 소모적인 작업의 경우 완료율 표시기를 사용하는 것은 불가능하지만 완료된 절대 작업량을 통해 진행 상황에 대한 피드백을 제공할 수 있습니다. 작업 단계의 수를 명시하는 아래 예의 경우 총 몇 단계가 있고 그중 몇 단계가 완료되었는지를 아는 것만으로도 사용자는 대략적인 진행 상황을 짐작할 수 있습니다.

진행률을 정확하게 모니터링할 수 없는 경우 백분율 대신 단계 수를 표시하는 방법 고려
진행률 막대를 항상 움직이는 형태로
진행률 막대를 통해 사용자는 작업 진행 속도를 짐작하여 완료 시점을 예측할 수 있습니다. 그러한 가운데 예상치 못한 중단 상황이 발생하면 사용자 만족도에 영향을 미치게 됩니다. 최악의 상황은 진행률 막대가 99%에 도달했을 때 갑자기 멈추는 것입니다. 이 경우 대부분의 사용자는 앱이 중단되었다고 생각하여 좌절하게 됩니다. 다행히도 간단한 해결책이 있습니다. 진행률 막대가 지속적으로 꾸준히 움직이도록 만들어서 미미한 지연인 것처럼 보이도록 가장할 수 있습니다.

이미지 출처: 비핸스
진행률 막대를 속도감 있게 만들기
사람들이 대기 시간을 어떻게 인식하는지의 문제가 실제 앱의 처리 속도만큼 중요한 요소가 된다는 것을 명심할 필요가 있습니다. 진행률 막대의 속도가 더욱 빠르게 느껴지도록  하려면 처음에는 느린 속도로 시작한 다음 이후 갈수록 빠르게 움직이는 점진적 애니메이션으로 만들어야 합니다. 이렇게 하면 사용자는 완료 시간이 임박했음을 느끼게 됩니다.

이미지 출처: 비핸스
시각적 분산 효과 활용
창의적인 진행률 표시기로 사용자의 시간 개념을 둔하게 만들 수도 있습니다. 대기하는 동안 앱에서 흥미로운 장면을 보여줄 경우 사용자는 대기 시간 자체에 덜 집중하게 됩니다. 이렇게 분산 효과를 제공하여 사용자가 기다리는 동안 지루하지 않게 만들 수 있습니다. 예를 들면 다음과 같은 재미있는 요소입니다.

이미지 출처: 비핸스
귀여운 애니메이션도 있습니다.

이미지 출처: 비메오
앱이 로딩될 때까지 사용자의 시선을 사로잡는 흥미로운 애니메이션도 추가할 수 있습니다.

멋진 애니메이션은 방문자의 시선을 분산시켜 긴 로딩 시간을 잠시 잊게 해줌. 이미지 출처: 비핸스
결론
앱과 사이트 속도와는 무관하게 어떤 작업을 진행하는 데에는 시간이 걸리기 마련입니다. 로딩 스피너나 완료율 표시기와 같은 대기 상태의 애니메이션을 활용하면 사용자에게 현재 작업 상태를 알려 불안감을 덜어주므로 원하는 정보가 로딩될 때까지 기다릴 가능성이 커집니다. 가장 효과적인 방법은 2~10초의 빠른 작업에는 루프 애니메이션 표시기를 사용하고 10초 이상의 작업에는 완료율 표시기를 사용하는 것입니다. 효과적인 진행률 표시기는 궁극적으로 사용자가 작업이 완료될 때까지 이탈하지 않게 하고 사이트나 앱에 대해 더욱 긍정적인 인상을 심어줍니다.
 
 
디자인. 프로토타입. 공유. 모두가 가능한 하나의 올인원 앱 Adobe XD.
웹사이트 및 모바일 앱을 디자인하고  프로토타이핑하고 공유할 수 있는 최초의 올인원 툴인 Experience Design CC(베타)를 사용하면 아이디어 구상에서 프로토타이핑에 이르는 과정을 신속하게 진행할 수 있습니다. 베타 버전을 테스트해 보시고, 여러분의 피드백을 공유해 주십시오.
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저자 – 닉 배비치
닉 배비치(Nick Babich)는 개발자로, 기술에 열정적이며 UX에 큰 애착을 가지고 있습니다. 그는 지난 10년 동안 전문 소프트웨어 개발 업계에 몸담았으며 그의 다양한 관심 분야 중 광고, 심리학 및 영화에 특히 조예가 깊습니다.
 
 

Contributor Spotlight: Noppakun Wiropart


Adobe
Looking through Noppakun Wiropart’s portfolio makes you feel like you’ve been whisked off and transported to Japan. But forget the neon lights of Tokyo. His photos capture the stunning but natural, dramatic Japanese landscapes (as well as other gorgeous Asian scenery) and we contacted him to find out more about his journey into the world of stock.
Adobe Stock : Can you tell us a little bit about yourself?
Noppakun Wiropart: I’ve been working as a data engineer for over eleven years. Currently, I live in the province of Nakhon Si Thammarat, in Southern Thailand. My adventure in photography started nine years ago and since the very beginning, I started with digital photography. My photographic style mainly represents landscape and travel pictures, since I love watching natural scenes and sharing this moment with someone else.
LKUNL / ADOBE STOCK
AS: How did you start photography?
NW: When I was in high school, I went on holiday with a friend. He had a SLR camera and he showed me how to use it. I was so excited. It was the first time I had the opportunity to be in contact with a reflex. When I received the pictures developed by the lab, I was extremely impressed with the difference between these and the photos you’d get with a regular compact camera. At that point, I knew I would dream about getting a reflex, but I couldn’t afford one since it was some expensive equipment. As a teenager, I didn’t have a lot of money to spend on a camera. However, I knew from that moment that photography was going to be my dream hobby. After I graduated and got a job, I could afford my first camera, a Nikon D80. I spent an incredible amount of time learning things about photography, which had become much more than a hobby: my soul and passion. I’ve traveled a lot across Thailand with my cameras as well as in other countries, in order to capture and share many special moments.
LKUNL / ADOBE STOCK
AS: How would you define your style?
NW: I take travel and landscape photos using as little editing as possible. I use all kinds of filters to make my pictures as beautiful as they can possibly be from the start, so they don’t need much editing.
LKUNL / ADOBE STOCK
AS: How did you get into stock photography?
NW: In 2010, I had lots of pictures in my collections, but I didn’t know of any marketplace that would have agreed to give a novice photographer like me a chance. That is when a friend suggested a book by Sura Nualpradid, which mentioned an illustration images marketplace. I’d like to thank her here. Thanks to Sura Nualpradid’s precious advice, I joined the photographic community of image bank contributors, along with plenty of Thai photographers.
I think it is a wonderful opportunity for me to earn money while doing what I love. I am free to photograph what I love, and if the pictures are good enough, then they can be sold.
LKUNL / ADOBE STOCK
AS: What draws you to Japan?
NW: Japan is a fascinating country since it offers a cultural mix that tactfully combines ancient society and modern society. Furthermore, Japan owns magnificent outdoors landscapes as well as many tourist attractions. I think that any photographer who visits Japan would fall in love with this country.
LKUNL / ADOBE STOCK
AS: How do you express it in your photos?
NW: Before I start taking pictures, I try to plan my trip. I use several mobile apps in order to help me forecast weather, sun position, etc. I do a preview of the scene as well as careful planning to choose the best moment of the year to get to meet with my photographic target face to face. Once I get there, I visit the place so I can find the best spot, the one that will offer the best composition, and then I wait for the light. And it’s all a stroke of luck. Landscape photographs are strongly influenced by chance, because they mainly depend on light quality.
LKUNL / ADOBE STOCK
A big thank you to Noppakun for taking the time to speak with us. Browse through his full Adobe Stock portfolio here.

Tapping the power of integrated analytics within your AEM Mobile apps


Adobe
In today’s app-centric business world, more enterprises of every stripe are realizing the importance of mobile analytics—the ability to measure every detail about an app’s performance. These metrics, not surprisingly, are quickly becoming as important as the apps themselves.
With that in mind, we’ve made it extremely easy for our customers to track and access mobile app data by integrating our powerful Adobe Analytics tools with AEM Mobile. Now you can easily capture a variety of essential metrics detailing how users are interacting with your mobile apps. Many of these Adobe Analytics tools are included in AEM Mobile at no additional cost, and all of them are built into AEM Mobile, so you can access them automatically like any other feature. For more information on what is included with each solution, visit the Analytics for AEM Mobile Apps help guide.
Analytics: the foundation for informed business decisions
Why are analytics so important to line of business owners and marketers? Simple: to make better business decisions, they need insights from their enterprise apps to optimize app performance, improve business processes, and enhance workforce effectiveness. In an increasingly competitive app market, line of business owners also rely on analytics to understand user engagement, marketing campaign effectiveness, and ROI through the entire app lifecycle. To meet these challenges, it has become absolutely essential to capture details like:

How often an app is being downloaded
How many training sessions employees have completed
How effective a sales enablement app is in helping to close deals
How the sales force is using marketing collateral
Where users are located
How frequently users are launching an app and when they are losing interest
What the click-through and conversion rates are from banner ads or social campaigns promoting their apps
Which demand generation campaigns are the most effective—email, banner ads, website promos—and which websites deliver the best results

Advantages of using Adobe Analytics with AEM Mobile
Adobe Analytics provides these metrics and countless others within your AEM Mobile software. Just as important, Adobe Analytics: Mobile Apps lets you communicate back to the app and trigger different behaviors and interactions with the user when certain conditions are met.
Here are some key advantages of using Adobe Analytics together with Adobe Experience Manager Mobile:

Pre-integrated and automated analytics for major time savings. Adobe has “pre-instrumented” AEM Mobile for analytics, which means analytics are built in to your apps. Unlike third-party analytics applications, users don’t have to learn new APIs, do any programming, send data back and forth to an analytics engine, or configure report screens. Adobe does it all for you. So you can quickly get started monitoring your apps, which greatly increases your app measurement productivity and saves untold hours and dollars compared to standalone tools.

BNP Paribas, one of the world’s largest banks, relies on Adobe Analytics to capture data from its Voice of Wealth app, which informs clients of wealth trends in real time. Salvador Vidal, Global Head of Products & Services Marketing, notes: “The built-in analytics in Adobe Experience Manager Mobile [gives] us valuable insights into how people are reacting to [our app]. To date, with little promotion of the app, we are already seeing about 70% of our users visit the app every day, and about 25% engage with the app for 10-20 minutes.”

Figure 1 – Adobe Analytics On-Demand Portal

Adobe Marketing Cloud integration for increased downstream value. Because Adobe Analytics is integrated with Adobe Marketing Cloud, analytics data flows from your mobiles apps throughout all other Adobe Marketing Cloud products such as Campaign, Target and Social. This gives your analytics greater value for downstream marketing applications like A/B testing to deliver the right experience to the right customer and tracking social content to identify which activity drives engagement and conversion.

Easily view metrics segmented in standard reports. With Adobe Analytics, you can automatically create standard reports that show metrics such as KPIs, number of application launches, articles read, readers and session lengths, geo-location data, conversion funnels and paths, and retention over time. A cohort analysis report lets you view navigation paths through different app content. With this data, you can see, for example, whether you can increase your app engagement by adjusting when you deploy content, deciding whether to batch release or trickle content out, or even determining what type of content works the best. Visit the Analytics Report Guide for AEM Mobile for more information about reporting within Adobe Analytics.

Figure 2 – Analytics Essentials KPI Report

Push notifications. This powerful tool lets you communicate directly with any device containing your app. You can send users updates about new features or alerts when new content such as a breaking news article is published. Push notifications give you a valuable direct channel to users that is only available if your app is installed on their device. Available as part of the AEM Mobile product.

In-app messaging. This feature allows you to set trigger points that deliver a specific experience in your app. Let’s say, for example, you want the app to show a special promo screen the fifth time a user launches the app. With in-app messaging, you automatically check for this condition and trigger the new screen, which promotes an in-app purchase or related apps from your company. (Available on Adobe Analytics: Mobile Apps and Adobe Analytics Premium)

You own your data. Another important detail that distinguishes Adobe Analytics from other analytics solutions is that customers own their own data—which is not the case with some popular stand-alone analytics products.

Tiered solutions to your specific analytics needs. Adobe Analytics offers different levels of analytics to meet a company’s app measurement needs. Adobe Analytics Essentials, included in your AEM Mobile license at no additional cost, includes essential features such as reporting and basic push notifications The next level up, Adobe Analytics Mobile Marketing, delivers much more powerful push notifications and in-app messaging. Finally, the highest level solution, Adobe Analytics Premium—Complete, provides a more powerful analytics user interface with access to more sophisticated analytics tools. At every level, all these tools are fully integrated with AEM Mobile. The customers we talk to who require sophisticated analytics to run their business find excellent value in the higher tier subscriptions.

Ability to add custom metrics. While Adobe Analytics products include numerous prebuilt analytics tools, there will always be custom metrics that a company will want to capture. That’s why we included the flexibility within HTML articles to add your own custom instruments and metrics to meet specific requirements.

Getting started is easy. For Adobe Experience Manager Mobile customers, accessing analytics tools is straight-forward. The tools are already provisioned for you and ready to begin using. So you can simply log in and start using standard reports and other features. The same is true if you subscribe to the higher-tier Adobe Analytics products.

With Adobe Analytics and AEM Mobile, businesses can now accurately measure how their users—whether customers or employees—are interacting with their apps. This data is remarkably valuable for a variety of purposes, from increasing employee productivity to selling more advertising.
Learn more about Adobe Experience Manager Mobile
Sign up for a free trial of AEM Mobile
Learn more about Adobe Analytics and Experience Manager Mobile

Do you consider yourself an AEM Rockstar?


Adobe
Its time to make your AEM knowledge get you the fame and recognition you deserve!

At Adobe Summit 2017, we are introducing a brand new session where you get to do just that! We are looking for the top tips & tricks from our AEM marketers and technologists. It will be a fun, fast-paced and informative breakout session.
Do you want to be on an Adobe Summit stage and share your own AEM tip? If you’re chosen as one of our presenters, you’ll receive a free pass ($1695) to the next Adobe Summit (March 19-23, 2017, Las Vegas)*, the opportunity to win cool prizes, things like a Drone, Surface Book, who knows what! And don’t forget about the bragging rights.@Darin
In order to be considered, all you have to do is submit your tip using the online form HERE. We are looking for all things AEM. Sites, Assets, Mobile, Forms, anything and EVERYTHING! We want tips that you believe will make your fellow AEM marketers and technologists discover new things about AEM and help them to do their jobs more effectively and efficiently. Ultimately, your judges will be the session attendees, including leaders from the AEM Product and Marketing teams, in the audience as they will be given the opportunity to vote for their favorite tips. Don’t be on the fence about submitting a tip, you might be surprised how useful things can be to others.
Initially, we’ll be screening your tips by how innovative, practical, and valuable they are as well as how broadly they could be used by AEM technologists at other companies in different industries. We will select up to 5 finalists who will get to come Adobe Summit in Las Vegas and present their tip to an audience. This is a great opportunity to come to Adobe Summit if you haven’t already and showcase your talents to the world!
All submissions must to be submitted by DATE. Soon after that we will reach out to all the applicants with next steps.
Go to AEM Rockstars Application Form
*You will be responsible for travel expenses. 

Security Automation for PCI Certification of the Adobe Shared Cloud

Adobe
Software engineering is a unique and exciting profession. Engineers must employ continuous learning habits in order to keep up with constantly morphing software ecosystem. This is especially true in the software security space.  The continuous introduction of new software also means new security vulnerabilities are introduced. The problem at its core is actually quite simple. It’s a human problem.  Engineers are people, and, like all people, they sometimes make mistakes.  These mistakes can manifest themselves in the form of ‘bugs’ and usually occur when the software is used in a way the engineer didn’t expect. When these bugs are left uncorrected it can leave the software vulnerable. Some mistakes are bigger than others and many are preventable. However, as they say, hindsight is always 20/20.  You need not necessarily experience these mistakes to learn from them. As my father often told me, a smart person learns from his mistakes, but a wise person learns from the mistakes of others. And so it goes with software security. In today’s software world, it’s not enough to just be smart, but you also need to be wise.
After working at Adobe for just shy of 5 years I have achieved the current coveted rank of ‘Black Belt’ in Adobe’s security program through the development of some internal security tools and assisting in the recent PCI certification of Shared Cloud (the internal platform upon which, Creative Cloud and Document Cloud are based).  Through Adobe’s security program my understanding of security has certainly broadened.  I earned my white belt within just a few months of joining Adobe which consisted of some online courses covering very basic security best practices. When Adobe created the role of “Security Champion” within every product team, I volunteered. Seeking to make myself a valuable resource to my team, I quickly eared my green belt which consisted of completing several advanced online courses covering a range of security topics from SQL Injection & XXS to Buffer Overflows. I now had 2 belts down,  only 2 to go.
At the beginning of 2015, the Adobe Shared Cloud team started down the path of PCI Compliance.  When it became clear that a dedicated team would be needed to manage this, myself and a few others made a career shift from software engineer to security engineer in order to form a dedicated security team for the Shared Cloud.  To bring ourselves up to speed, we began attending BlackHat and OWASP conferences to further our expertise. We also started the long, arduous task of breaking down the PCI requirements into concrete engineering tasks.  It was out of this PCI effort that I developed three tools – one of which would earn me my Brown Belt, and the other two my Black Belt.
The first tool came from the PCI requirement that requires you track all of 3rd party software libraries for vulnerabilities and remediate them based on severity. Working closely with the ASSET team we developed an API that would allow you to push product dependencies and versions into applications as they are built.   Once that was completed, I wrote an integrated and highly configurable Maven plugin which consumed the API during build time, thereby helping to keep applications up-to-date automatically as part of our continuous delivery system. After completing this tool, I submitted it as a project and was rewarded with my Brown Belt. My plugin has also been adopted by several teams across Adobe.
The second tool also came from a PCI requirement. It states that no changes are allowed on production servers without a review step, including code changes. At first glance this doesn’t seem so bad – after all we were already doing regular code reviews. So, it shouldn’t be a big deal, right? WRONG! The burden of PCI is that you have to prove that changes were reviewed and that no change was allowed to go to production without first being reviewed.  There were a number of manual approaches that one could take to meet this requirement. But, who wants the hassle and overhead of such a manual process? Enter my first Black Belt project – the Git SDLC Enforcer Plugin.  I developed a Jenkins plugin that ran with a merge onto a project’s release branch.  The plugin reviews the commit history and helps ensure that every commit belongs to a pull request and that each pull request was merged by someone other than the author of the pull request.  If any offending commits or pull requests are found then the build fails and an issue is opened on the project in its GitHub space.  This turned out to be a huge time saver and a very effective mechanism for ensuring every change done to the code is reviewed.
The project that finally earned me my Black Belt, however, was the development of a tool that will eventually fully replace the Adobe Shared Cloud’s secret injection mechanism. When working with Amazon Web Services, you have a little bit of a chicken and egg problem when you begin to automate deployments. At some point, you need an automated way to get the right credentials into the EC2 instances that your application needs to run. Currently the Shared Cloud’s secrets management leverages a combination of custom baked AMI’s, IAM Roles, S3, and encrypted data bags stored in the “Hosted Chef” service. For many reasons, we wanted to move away from Chef’s managed solution, and add some additional layers of security such as the ability to rotate encryption keys, logging access to secrets, the ability to restrict access to secrets based on environment and role, as well as making it auditable. This new tool was designed to be a drop in replacement for “Hosted Chef” – it made it easier to implement in our baking tool chain and replaced the data bag functionality provided by the previous tool as well as added some additional security functionality.  The tool works splendidly and by the end of the year the Shared Cloud will be exclusively using this tool resulting in a much more secure, efficient, reliable, and cost-effective mechanism for injecting secrets.
My take away from all this is that Adobe has developed a top notch security training program, and even though I have learned a ton about software security through it, I still have much to learn. I look forward to continue making a difference at Adobe.
Jed Glazner
Security Engineer

Le workflow créatif est une clé de réussite de la transformation digitale

Adobe
L’édition 2016 du Symposium Adobe fait la part belle aux rencontres et aux partages d’expériences autour des enjeux de la transformation digitale pour les entreprises.
La réussite de l’expérience client est devenue un enjeu vital pour les entreprises dans leur stratégie de transformation digitale. Car le client a pris doucement le pouvoir sur la marque, l’incitant à redoubler d’efforts pour mieux comprendre son comportement, son parcours d’achat, sa relation avec la marque et le produit. Comment créer une expérience client à la fois cohérente sur tous les canaux et engageante pour amener le client au terme de son parcours d’achat ?
Partager et échanger les expériences
Cette question sera au cœur des interventions des entreprises telles que Danone, Allianz, Engie, Blédina, SFR, la Redoute, Voyages-SNCF.com, Groupama, Ales Groupe, NRJ, Groupe Pichet, Fondation Louis Vuitton, La Banque Postale ou encore Nissan. Elles apporteront des éléments de réponse en partageant leurs expériences sur leur mise en œuvre d’une stratégie cross canal. Leurs interventions seront structurées autour de 3 thématiques : la création de contenus, la gestion des expériences clients tous canaux confondus, la mesure des résultats.
Le premier enjeu pour les marques consiste en effet à communiquer auprès de leurs clients en leur délivrant le bon message, au bon moment sur le bon canal. La création de contenus adaptés aux besoins et aux attentes de leurs clients est fondamentale car c’est eux qui susciter une émotion. Cette émotion est le socle d’une expérience client réussie, car elle permet à la marque de renforcer la connexion avec son client. Il en résulte un défi considérable pour les marques tant en termes de richesse que de volume des contenus à produire.
Gérer l’enjeu de la personnalisation des contenus
Le second enjeu pour réussir son expérience client porte sur la personnalisation des contenus. Sans personnalisation il n’est point d’émotion. L’expérience client n’est plus une expérience collective : elle est personnelle, individuelle, intime entre le client et la marque. Les entreprises et leurs agences ont besoin d’un workflow créatif adapté et fiable pour alimenter les systèmes de personnalisation pour les différents points de contact et délivrer des contenus contextualisés pour leurs clients. Ce process de production se doit d’associer :

La créativité,
La diversité des terminaux utilisés pour leur diffusion,
La gestion de volumes exponentiels de contenus à produire.

Adapter le worflow créatif à la transformation digitale
La clé réside dans la fluidité du processus collaboratif : il faut permettre aux créatifs, aux décideurs, aux agences et aux entreprises de partager des idées, d’échanger des assets, de gérer plus efficacement l’ensemble des contenus dédiés à une campagne.
Le Symposium sera l’opportunité de découvrir en direct l’efficacité de ce workflow de production. Une « Content Factory » fera la démonstration live de ce processus collaboratif. Comme dans un studio, nous associerons charte graphique et assets prédéfinis avec des contenus qui seront produits dans la journée à partir des interventions des entreprises, des retours des participants et autres visuels de la journée pour ainsi alimenter les réseaux sociaux et produire en direct un livrable associant l’ensemble des canaux et des médias.
Nous vous donnons rendez-vous le 8 novembre prochain, Espace Grande Arche à La Défense, pour une journée de rencontre exceptionnelle sous le signe de l’Expérience Client.
En savoir plus : https://symposium-emea.adobe.com/fr/

La creatività è la chiave del successo aziendale — Principali spunti di riflessione dal rapporto State of Create: 2016

Adobe
Quando sfoglio le riviste o scorro le notizie sui social media mi capita spesso di leggere articoli sulle innovazioni introdotte dal design, sul design thinking, sull’importanza della creatività e altri argomenti analoghi. Sembra che in tutto il mondo i riflettori siano puntati sulla creatività e sull’espressione della creatività in ambito aziendale e in altri settori.
Con il nostro studio State of Create: 2016 ci eravamo prefissati l’obiettivo di quantificare l’impatto della creatività e i risultati sono stati sorprendenti. In tutto il mondo, gli intervistati sono convinti che essere creativi sia importante per la società e che la creatività promuova l’innovazione, la crescita economica e persino la felicità. Eppure solo 3 persone su 10 hanno la sensazione di esprimere pienamente il proprio potenziale creativo.
Quindi, la domanda da porsi è: perché no? Perché non mettiamo la creatività al primo posto se sappiamo che ha effetti positivi? Dobbiamo solo fermarci un attimo e lasciare spazio all’immaginazione. Il nocciolo della questione è che le aziende che incoraggiano e incentivano i dipendenti a essere creativi raggiungono risultati tangibili e i dipendenti che pensano in modo creativo sono destinati ad avere successo. Questo approccio apre inoltre maggiori opportunità per gli studenti di imparare non solo ciò che devono fare, ma anche come metterlo in pratica nel mondo reale: la creatività è una delle principali ragioni del successo di un’azienda.
Ecco alcuni dei principali spunti di riflessione che emergono dal rapporto:
Un buon design fa bene agli affari
La creatività è alla base di un buon design. Prendiamo l’esempio di Nest: è un ottimo termostato, ma è stato il suo design intuitivo e funzionale che gli ha permesso di sbaragliare la concorrenza nel settore. Il 74% dei consumatori ritiene importante che le aziende si concentrino su un buon design e la maggioranza di loro (65%) ritiene che un buon design rivesta una maggiore importanza rispetto a cinque anni fa.
I consumatori valutano il prodotto pensando al portafoglio e in base alla loro fedeltà al marchio. All’incirca la metà dei clienti dichiara di pagare di più per un prodotto o servizio con un buon design e il 59% di loro afferma che sarebbe più propenso a scegliere un brand che valorizza il design. Le aziende creative in genere hanno clienti soddisfatti (80%) e offrono una migliore esperienza ai clienti (78%).
Se il design e la creatività sono essenziali per acquisire nuovi clienti, soddisfare le loro esigenze e conquistarne la fiducia, è arrivato il momento di dare ai clienti attenti al design l’importanza che meritano.
Produttività e creatività vanno a braccetto
Si tende a pensare che la creatività e la produttività siano agli antipodi, mentre in realtà si integrano perfettamente a vicenda. Dal rapporto emerge che il 78% degli intervistati ha dichiarato che le aziende che puntano sulla creatività hanno maggiori probabilità di registrare un aumento della produttività dei dipendenti. E questo è perfettamente logico perché promuovendo una cultura di creatività si motivano e incoraggiano i team a ottenere prestazioni elevate.
In sintesi, i singoli dipendenti dovranno mettere da parte l’elenco dei compiti da svolgere, trovare il tempo per confrontare le proprie idee e sviluppare soluzioni creative. Se è vero che un elenco delle attività da svolgere in ordine di priorità permette di essere più concentrati e soddisfatti per aver portato a termine il lavoro, l’aggiunta di un pizzico di creatività al mix permette di raggiungere risultati più innovativi.
Per le aziende è arrivato il momento di passare dalle parole ai fatti e da una forza lavoro soddisfatta a una forza lavoro motivata e incentivata a pensare in modo creativo.
I lavoratori creativi hanno una marcia in più
Per il 70% degli intervistati la creatività può migliorare le prestazioni lavorative, ma solo il 31% degli intervistati ha la sensazione di sfruttare appieno il proprio potenziale creativo: quale spunto di riflessione possiamo trarne per i lavoratori di oggi e del futuro?
A parte il tempo riservato al pensiero creativo, si può mostrare la creatività di un’azienda attraverso lo storytelling, vale a dire raccontando la storia dell’azienda o di un prodotto e rendendola interessante. Un tempo la capacità di raccontare era considerata una dote personale, ma ora è diventata un requisito essenziale e un elemento di differenziazione sul piano professionale. Un bravo narratore ha maggiori probabilità di essere ascoltato quando espone le proprie idee e di vederle messe in pratica a prescindere dal fatto che l’argomento riguardi il settore finanziario, tecnico o legale.
Creiamo
Tutti noi cerchiamo nuovi modi per aggiungere valore e significato a ciò che facciamo, quindi impegniamoci ad adottare un approccio innovativo e creativo. Muovendoci in questa direzione, ci sentiremo davvero realizzati nel nostro lavoro quotidiano.