A Comprehensive Checklist for Successful Virtual Events

It takes a lot to run a great virtual event.
The planning, production, and analysis of a large-scale program can be a grueling process. That being said, as with most large projects, breaking the requirements down in to manageable chunks is an important first step to helping ensure success.
Our hope is to assist with this process by providing you and your teams with a concise virtual events readiness checklist. What follows is a step-by-step guide to the pre, during, and after event tasks necessary to ensure the impactful execution of programs orchestrated from within Adobe Connect. We hope you find it useful, and would encourage you to place it in your workspace for continued quick reference:
[pdf-embedder url=”http://blogs.adobe.com/adobeconnect/files/2016/11/Virtual-Events-Readiness-Guide.pdf” title=”virtual-events-readiness-guide”]
Download the full version here.

Getting Started with Stock Vector Art

When you think of the stock industry, you may be inclined to imagine a collection of photos. But vectors and illustrations represent a sizable, growing percentage of stock sales. If the idea of selling your vectors on Adobe Stock has piqued your interest, read on for our tips on how to make the most of your stock vector portfolio.
Designers always need fresh and creative graphic material to embellish both digital and analog creations. In the micro-stock industry, the key is to create files that can fit a variety of different messages and contexts. Your graphic elements should represent actions or concepts linked to business motives. It is essential to develop a personal style and aesthetic, which can be adapted to a variety of themes.
To be on the pulse, you have to follow the trends, or even better to precede them, to catch the buyers eye and offer them an array of solutions. There should be something for everyone.
Some artists are seamless pattern professionals, flat-design freaks, icons gurus, infographics nerds and some have to be all at once developing simple logos to entire brochure series. Find you niche, and own it!
One of the main advantages of vector files is their ability to be resized without any loss of quality. This is particularly useful when you need to illustrate very small screens, or the opposite, very large formats.
All your vector files must be easily editable in order to fit the needs of various types of buyers. That’s why all the elements, including the texts, filling, patterns, effects and filters must be vectorized. When creating your vector images, it’s important to group the different graphic elements into a single file to maximize the performance of your series and to facilitate the work of the buyers.
Remember to check your file format and its compatibility with the different types of software and versions. Your files can also be used as is, so the render must be perfect for a direct use too. Always add a background, even white, to your file for better compatibility and to group all your variations, colors, texts and languages into a single file. Take care when submitting multiple files with the exact same design with small variations, as this is regarded as spamming and they will be refused.
Finally, like any other creative content intended for sale, your vector files must be free from any intellectual property issues. You must be the exclusive author of all the elements used in your image, taking care not replicate protected subject matters. Visit our HelpX page for additional legal guidelines.

Why the Customer Journey is Replacing Traditional Sales Funnels

A clever ad campaign is no longer enough. Nor is one channel enough to deliver a great customer experience. You have to deliver that experience across all channels.
That means it’s up to your company to deliver an engaging customer journey across every device, every touchpoint, and every screen your customers choose to use, in a consistent way. At each stage of that journey, you’ll be dealing with different types and sources of data, different screens, and different messages.
Customers increasingly expect—and demand—to engage with your brand where they want, when they want, and how they want. If you can’t give that to them, your competitors will. And while a perfect customer journey can secure one loyal customer, a single bad journey can cost you thousands of them.
In this first of a series of articles on the customer journey, I’ll explain why that journey is so important; and how it differs, on a practical level, from the old sales funnel model. Let’s start by talking about why it matters.
Why the customer journey?
Customer experience is becoming more and more important—not only in the financial services industry (FSI), but in every field of business. According to our research , 31 percent of FSI executives believe that customer experience provides their top opportunity to drive customer engagement, retention, and acquisition in 2016.
Why do these executives think that? Because they’ve realised they’re playing catch-up.
In the past, customers had a difficult time switching banks or bank accounts; it involved a mountain of paperwork and a whole series of approvals. But new regulations have enabled consumers to move their accounts from one bank to another in a much more user-friendly way. The emergence of digital disruptors (fintech) have also allowed new, more nimble competitors to enter the landscape. These companies, like Nutmeg and Atom Bank, have disrupted the old playing field from the ground up.
These new companies aren’t the dependable financial titans that customers trusted in decades past—they’re fast, agile service providers. Instead of hundreds of years of tradition and legacy systems, they have cutting-edge analytics and digital at the heart of their businesses.
And they’ve forced the old financial institutions to compete on their terms.
From funnel to journey
This sea change isn’t just happening in FSI, of course—it’s already famously transformed the fields of transportation, hospitality, shopping, film and TV, and many other industries in which customers now set the terms, and companies scramble to deliver personalised experiences.
In all these industries, the old model of the sales funnel is being replaced by the model of the customer journey.
The old sales funnel model was fairly rigid – and it was channel-centric. It was only optimized around one single channel. The company chose where and when a customer would see each advertising message, and then used those messages to move the customer toward a final sale.
In the customer journey model, on the other hand, customers choose each touchpoint. They might first meet the brand on their mobile device, then perform a search about it on their laptop; or they might see it on TV, then come visit a local branch to find out more.
The customer doesn’t care about marketing budgets, or about the medium. All they’re interested in is a consistent journey across all channels. They expect the preferences they enter on one channel to be automatically available on all other channels, in real time. They don’t care about the complexity it takes to achieve this. They expect us to connect the dots.
If you can find ways to leverage all that information into a sequential and consequential, personalised story, in which each stage of the narrative follows logically from the one before, you’ll be rewarded with a lasting relationship with the customer – who will take delight in your brand, and become an advocate on your behalf. Make a misstep or strike a false note, and you’ll lose that customer – along with thousands more, potentially, through word-of-mouth – to a competitor who offers a better journey.
Let’s take the journey
More than ever, today’s customers are moving targets—which is why it’s crucial to understand not only the concept of the customer journey, but also how it unfolds at every step, from start to finish. That’s why this article is the first of a series in which we’ll be examining each stage of the customer journey in detail—digging into how each stage works, why it matters, and how it leads to the next.
Here are the five stages we’re going to cover in this series:

Awareness & Consideration
Multi Channel Account Enrolment
Onboarding & Next Best Offer
Resolution, Advocacy & Retention

Follow this series of articles, and you’ll learn how to fit those experiences together in ways that grab your customers’ interest, keep them moving toward a purchase, and secure their long-term loyalty to your brand.
Originally published on mycustomer.com

The AdobeCare Tweetstakes is Back!


We’re thrilled to announce that our November edition of AdobeCare Tweetstakes kicks off on Monday, 11/14 through Sunday, 11/20. We will be giving away 6-month Creative Cloud subscriptions to three lucky winners. If you’ve ever wanted to try the powerful collection of apps in CC, now’s your chance.
Here’s how to enter:
1. Fill out a brief entry form.
2. For additional entries, follow @AdobeCare and retweet us* on Twitter.
*You can retweet us more than once. Just watch our feed for tweetstakes-related posts to share with your community.
Good luck!
NO PUR. NEC. Enter by 11:59pm PT on 11/20/2016. Must be 18+. For complete details, eligible countries, and promotional item descriptions see our Official Rules. Void where prohibited. Originator: Adobe

Veterans of Adobe


Today in the U.S., we are celebrating Veteran’s Day, a holiday honoring the patriotism of the brave individuals that have served our country. In celebration of Veteran’s Day, we’ve asked some of our employees who have served to share stories of their time in the United State Armed Forces. To all of our veterans at Adobe, thank you for your service and commitment to protecting our country.
Sheila Miller
Technical Program Manager, Customer Support and Retention
“I joined the U.S. Army as a young woman out of high school and have never regretted that decision.
In the Army, I learned leadership, hard work, determination, teamwork and working under pressure. Serving overseas in South Korea for three years showed me how lucky I was to have been born in the USA.
I was in the U.S. Army’s Military Intelligence branch and worked as an analyst and Korean linguist. I spent eight years on active duty and 12 in the U.S. Army reserve. During many of my active years in the Army, I worked for the National Security Agency (NSA) at Fort Meade, MD and in Seoul, South Korea. I left active duty while stationed at Fort Ord and that is how I came to settle down in this area.
Many years ago, I was in a U.S. Army ad featuring the ‘Be All You Can Be’ themes they ran for years. I’m the female soldier in center of the army poster above. The ad was shot in Monterey, California and ran for over a year in all the Army Times magazines as well as many other military publications.
One of the photos shows me crossing a high rope bridge with my gear. There were telephone looking poles that I was crossing, showing, for reference, how far it was both to fall and to cross and is one of those times where determination and not giving up paid off. I was a Staff Sergeant at the time and had a squad full of young men and one women looking to me to see if I could do it. I did.”
Jaimee Spencer
Senior Manager, Quality Support, Customer Experience
“My tour of duty as a United States Marine Corp Drill Instructor was my most proud, honorable and memorable moment during my time serving America. After serving during Operation Desert Shield and Operation Desert Storm two of my good friends and I decided to attend Drill Instructor School. We wanted to tell our recruits what it’s like to be in combat, based on our own experiences, thus instilling in them why it’s important to learn a skill that could someday save their lives. As a Drill Instructor my job was turning civilians into Marines. At Adobe we have core values and in the Marine Corps there are also core values. The core values discussions help to establish a baseline from which all new recruits can adopt the Marine Corps way of life.
There were young men who came up in areas that have no values, and to them, stealing or taking things that didn’t belong to them was acceptable. As a Senior Drill Instructor, I had to find the best way to reach them all, thus finding that baseline to bring them together. I couldn’t just try one way, I had to expand my horizons. I got to know my recruits on personal level and being a direct factor with them earning their eagle, globe and anchor made me proud. These young, impressionably Marines are growing because of what you ‘re teaching them and you take ownership of it. I transformed 363 civilians into Marines and knowing I have a significant impact on the future of the Marine Corps made that job highly important to me. I still carry those same core values in life today.”
Gordon Ladds
Site Experience Manager
“After three years in the United States Marine Corps, I was lucky enough to have been selected for the Marine Corps’ embassy duty program. After training with the State Department’s Diplomatic Security Service, I served two consecutive tours overseas as a Marine Security Guard at the American embassies in Cairo, Egypt and London, U.K. Our job was to protect American lives, classified materials, and the embassies themselves. We also helped support diplomatic efforts including visits by President Bill Clinton and Secretary of State Madeline Albright, the Middle East Peace Process, and the Good Friday Agreement in Northern Ireland. Embassy duty was the highlight of my time in the Marine Corps by far.”
Robert Kresge
Senior Computer Scientist
“I was drafted in July 1971 out of high school. I joined the U.S. Navy Air Force instead accepting the draft. I went to Navy school for data analysis, spent 11 years hunting submarines with various Navy squadrons both fixed wing (P3 Orion) and helicopters (LAMPS). Served on both east and west coast, did some time in Korea, Japan, Philippines, Midway, Adak and Guam.
Probably the best time or most memorable besides having met my wife in Misawa Japan in 1975 while attending the University of Maryland Far East Division, was the time served with VP-48 (Moffett Field) in Adak Alaska. Adak is a small piece of the Aleutian islands, home to just a few military. Our job was to monitor Russian ship traffic and hunt submarines. It was always cold, overcast, long periods of total boredom interrupted with up to 24 hours flying over the Bering sea and North Pacific looking for submarines. We’d drop sonobuoys from the P3 aircraft then fly in circles listening for sounds of life under the sea. I read a lot. December of 1982 I had enough and decided it was time to settle down, go to school, get a job.”
Suki Johnson
Executive Assistant
“One of my most memorable stories is about the work five women and I did to improve living conditions for women on base. I was stationed at the Naval Training Center in Great Lakes, IL, from 1989-1991. At that time, there was a significant difference between the barracks for men and women. Men had private bathrooms in nice barracks; women lived in brick barracks with community bathrooms. Men could have female visitors in their rooms; females could not have male visitors in their rooms. Men had standing barracks duty once every 45 days, while women were on duty every 3 days. These were only some of the inequities.
Six of us volunteered to push for equal living conditions and barracks duties. We were met with resistance and were told nothing would change. After months of meetings and no progress through our chain of commands, we wrote letters to our Congress members from each of our states which I presented in a meeting with the Captain of our base.
I said, ‘With all due respect sir, if things do not change I have seven letters from six different women, from six different commands who have written their congressman along with a combined letter to the congressman of Chicago and I will drop these in the mail tomorrow.’
That evening there was a mandatory meeting called between the male and female staff living on base. Among the changes they announced: males were to immediately start standing duty at the female barracks to help out. Eventually they moved the women to the nicer barracks and allowed women to have male visitors in their rooms.
As a result of my efforts, I was selected as Sailor of the Quarter and received a Letter of Commendation from the Admiral of the base in 1991.”
Forrest Ledbetter
Internal Auditor, Risk Advisory and Assurance Services
“It was a warm night on the 4th of July in South Dakota. My company had been granted a short reprieve from our intensive training to watch the firework show at a local park. As more and more spectators began to fill the park, smaller fireworks and bottle rockets could be heard from every direction, the sound magnified with a metallic quality as it reverberated off the nearby fire station. It was a welcome relief for everyone to be free of the Training Officers’ scrutiny and celebrate. Everyone except my friend that is. That brave combat veteran was huddled in the fetal position against the fence, trying to hold back the tears and the terror associated with PTSD that fireworks had evoked for him since his return from Iraq. As the Commanding Officer was notified, I witnessed him change from the screaming disciplinarian to which I was accustomed to a charismatic angel of mercy in the blink of an eye. He got my buddy out of the situation and to the help he needed with a level of sympathetic kindness that I wouldn’t have believed him capable of a moment before. From this experience, I carried away two things. First, was a realization of the invisible price some continue to pay even after the battlefield has been left behind. The second, was a great hope that when I come across another’s pain or suffering, regardless of what’s caused it, that I may be as considerate and quick to aid as my commander.”
Work with our talented employees and apply today.

Stock Content Wanted: People

It’s no surprise that one of the most popular categories on Adobe Stock is content featuring people. Brands are looking for imagery that feels real and is reflective of the society we live in. Authenticity is key to images that feature models, and we are looking to add more genuine images of people of all ages, backgrounds and body types to our collection.
Early Schooling
Shots of preschoolers and early school life focusing on basic learning such as addition and subtraction, learning the ABC’s, nap time and social interactions.

Contemporary teenagers in various social situations, including at home and at school, at parties and at shopping centers, bowling alleys and other social destinations. Teens of all ethnic backgrounds.
Mature Adults
Older individuals, couples or groups enjoying hobbies and activities, attending events and interacting with each other and with other generations.
Authentic shots showing women and couples throughout various stages of pregnancy. Women of all ethnic backgrounds and body types.
Scenes of authentic heterosexual and homosexual couples interacting, on dates and enjoying each other’s company. All ages and ethnicities.
Scenes of people overcoming or dealing with various disabilities in everyday situations and in athletics.
Before & After
Images and time lapses of people being transformed through positive lifestyle changes.  Before and after images of weight loss and personal beauty.
Real bodies
Plus sized models, average body types, expanding diversity and highlighting body positivity.
If you have any images or videos that falls into any one of these categories, we encourage you to submit them to Adobe Stock today. Upload via our Contributor Portal, or directly from Lightroom CC or Bridge CC.
Remember to obtain model releases when submitting any images or footage that feature recognizable people.
If you need some inspiration, you can see some examples of great images features people of all sizes, ages and background in our Life showreel.

Caracas Time Zone Setting Prevents Creation of New Meeting

If a Meeting hosts set the Caracas time zone setting in their Adobe Connect profile in Connect 9.5.7, they will be unable to create new Connect meeting rooms. See the workflow below:
Edit “My Profile” to the Caracas time zone:

Attempt to create a new Meeting room:

The result is the error page: “Not Found”

The simple workaround is to use any other timezone to create Meeting rooms then switch back to the Caracas timezone as needed. This has been logged as a bug and will be fixed in a future release.

Connect Multitenancy Login Page Shows Multiple Accounts

Adobe Connect hosted accounts on the adobeconnect.com domain are multitenancy as the adobeconnect.com domain is shared by many different corporations, schools, government agencies, etc.  Currently there are 15 clusters distributed in data-centers globally supporting the adobeconnect.com domain.
While it is uncommon, a single hosted client may have more than one account on the same hosted adobeconnect.com cluster. And while it will be even more uncommon, sometimes that same client may choose to use the same password for both adobeconnect.com accounts on that same cluster and this is where is gets interesting at the login page where two steps must be required in order to differentiate the subdomains on adobeconnect.com. See the pictures below of my login on adobeconnect.com cluster NA3 in our Dallas data-center where I have two accounts and both have the same password for testing purposes:
Prior to Connect version 9.5.7:

Choose the appropriate account: In this case Account One.

With the advent of 9.5.7, you will be required to supply the sub-domain name in these instances:

Adobe Positioned as a Leader in Gartner’s Magic Quadrant for Web Conferencing Report 2016

Once again, Adobe has been named a leader in Gartner’s Magic Quadrant for Web Conferencing report.  We are honored to receive recognition in this report which thoroughly evaluates vendors based on criteria ranging from “Overall Viability” to “Customer Experience.” We believe our positioning in this report is evidence of our continued commitment to delivering an advanced, feature-rich web conferencing platform that provides best-in-class virtual meetings, training and webinars.
See our positioning as a leader below.

We’ve had productive year and are happy to see an improvement in our placement on completeness of vision.  Of note, we recently announced a Flash-less participant experience in addition to releasing a whitepaper outlining our vision on how HTML5 will impact web conferencing in the future.  These developments attest to our dedication to meeting the specific needs of our customers’ and ensuring ease-of-access to Adobe Connect meetings.
There are several choices of web conferencing vendors today and the market has seen many enter and then fade away over the years. Adobe Connect has been a strong choice for enterprises consistently year over year. We remain committed to innovation that furthers our customers’ mission critical web conferencing needs across use cases.  We believe that persistency of meeting rooms, along with content, and the flexibility to customize the entire meeting experience are essential for rich collaboration and engaging events – and we will continue to deliver a product that supports our customers when experience really matters.
We encourage you to read Gartner’s Magic Quadrant for Web Conferencing report, which they have available here.  You can also learn more about Adobe Connect’s capabilities and offerings here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Thursday Trend Watch: Landscapes

The natural world has consistently provided artists, philosophers and the rest of us mere mortals with inspiration. From Claude Monet’s lilies to Ansel Adams’s monochrome prints, Mother Earth’s sheer presence captivates us on an elemental scale. Her beauty transcends the boundaries of age, background, gender and culture.
The proliferation of photography has allowed image makers to capture exquisite sites with the help of the lens. These images transport us to another place and time. There is a sense of luxury which is associated with these types of landscape imagery – the expanse of space, of detached calm, of peace are all traits that most of us long for in our daily grind. Brands therefore look to use landscape imagery to portray these emotively.
Waterfalls, glaciers, dunes, atolls, mountain ranges, beaches, volcanoes, forests, deserts and megacities – let yourself be taken on a fantastic journey with these landscapes from the Adobe Stock Collection. You can discover the full gallery here.