Entries by dsharpe

Overcoming Privacy Pitfalls in Cross-Channel Marketing

Marketing Cloud There’s some pretty cool technology available for today’s digital marketers. Such technology allows us to utilize both anonymous and authenticated information to develop a revolutionary high-definition customer view, essentially kicking the outdated 360-degree customer view to the curb. It’s easy to see why marketers would be enthusiastic about the various ways data can […]

Getting Even More Personal: The Power of Personalization and Emotional Marketing

Marketing Cloud For the overwhelming majority of consumers, a spot-on relevant journey equals a positive experience — and in today’s always-on, omni-channel landscape it’s those experiences that, together, make up a brand. And, by now, you’ve probably been exposed to the influx of emotionally-charged campaigns inundating blogs, websites, and popular social platforms, from the decade-long […]

9 Ways to Drive Mobile Content Reach with DPS Social Sharing

Digital Publishing Social sharing enables your users to extend the reach of your brand and mobile app content to potential new users. By enabling social sharing in your app built with Adobe Digital Publishing Solution (DPS), your users can share articles to their friends and followers via email, text messages and a variety of social […]

‘Made With DPS’ apps recognized at 2015 Digital Magazine Awards

Digital Publishing It’s no secret—Adobe Digital Publishing Solution (DPS) customers know how to create beautiful, immersive apps that deliver real business results. On November 11, 2015, a few of them received top honors at the Digital Magazine Awards in London, the annual event that celebrates excellence in digital publishing. Overall there were 7 winners from 26 nominations of ‘Made […]