Entries by dsharpe

The Academy Doesn’t Care About Social Favorites

Marketing Cloud In 2016 the Academy doesn’t care about Oscar social favorites. The red carpet, designer gowns and tuxes, and countless Tweets are what make up the Oscars. It’s a chance for 6000 members of the Academy of motion pictures to buck popular opinion and choose who they think is the “best.” Last year I […]

Killing It With Mobile-Testing — Brand Secrets Revealed

Marketing Cloud Businesses large and small are unlocking the potential of mobile testing. The logic behind mobile testing is nothing new, but in the midst of the current mobile explosion, many are realizing that now is the time to get their underperforming mobile sites firing on all cylinders. By 2017, the world will have downloaded […]

The Future of Email – Where Will It Be in 2020?

Marketing Cloud It’s easy to say with confidence that the email landscape of 2020 will be defined by the investment and effort organizations put into their programs. Here are 3 predictions for email marketing and the role it will play in marketing in 2020. 1. Thinking Beyond the Inbox – Demise of the “Email Service […]

Adobe at the Heart of Digital Transformation to Enhance Sydney Opera House Experience

Adobe This story originally appeared on the APAC Digital Marketing blog. I am excited to share that the Sydney Opera House and Adobe are announcing a two-year Major Partnership that will help redefine how this symbol of Australian innovation and inspiration engages with audiences and visitors. The partnership underpins the ongoing digital transformation of the […]

Workflow Week (1): Desktop to CC Libraries

Adobe Every day this week, there will be a post that forms a five-part mini-series showing a Creative Cloud workflow. A few weeks back, we had a post that looked at a workflow starting in Comp; this series builds on that and gives a lot more detail as there is a video with every step, and […]

“Deadpool” comes alive with explosive action and dark comedy

Adobe Ever since Ryan Reynolds burst onto the screen as Marvel Comics’s anti-hero Deadpool in X-Men Origins: Wolverine, fans have been clamoring to see their favorite “Merc with a Mouth” shine in a solo feature. The wait is over, as Deadpool has now hit the big screen in an adaptation filled with high-octane action sequences […]

Adobe Connect Receives Top Score in Gartner Critical Capabilities for Web Conferencing Report

Adobe Once again, Adobe Connect is honored to receive the top score for external presentations, webinars and training use cases by Gartner in their recently released Critical Capabilities for Web Conferencing report. Gartner evaluates vendors’ abilities to support unique use cases based on critical capabilities such as “host controls,” “client experience,” and “integrations”. We feel […]

Optimization and Personalization in the Telco Space

Marketing Cloud The telco space, which includes mobile, cable and Internet service providers, has many unique considerations when it comes to optimization and personalization. Despite their brand and product diversity, all companies that fall under this umbrella are trying to accomplish a few of the same things—namely, to drive new subscriptions as well as to […]

디자이너에게 절실했던 솔루션: 콤프 CC의 마법같은 기능

Adobe 2016년 1월 업데이트 UX 디자이너인 제이슨 로빈슨, 우수성이 입증된 콤프 CC(Comp CC)의 “마법” 같은 기능에 빠지다. 처음부터 디자이너를 염두에 두고 설계된 어도비 콤프 CC(Adobe Comp CC)는 아이폰, 아이패드 또는 아이패드 프로에서 레이아웃과 와이어프레임을 손쉽게 제작할 수 있는 솔루션입니다. 어디에서나 떠오르는 아이디어를 레이아웃과 에셋으로 구현할 수 있는 강력한 기능과 유연성을 크리에이티브 전문가에게 제공하기 위한 목적으로 […]