Entries by dsharpe

RSA Conference 2016 Is Just Around the Corner 

Adobe It is that time of year again. The world’s largest security conference is descending on San Francisco next week, February 28th – March 4th. This year, myself and members of my team will be participating in the Executive Security Action Forum (ESAF) and speaking during track sessions of the main conference. First up will […]

Create the Complete Marketing Picture with Your Offline Data

Marketing Cloud Today a marketer has access to literally tens of thousands of metrics through analytics services. It isn’t unusual for an organization or a business to not know where to start in deciding which factors are crucial to their success and which matter less. Today’s companies are using digital analytics tools to monitor and […]

Advanced Ad Management Tools Adapt to Change – Why Google’s ad serving change is the true test of algorithmic know-how

Marketing Cloud Advertisers, consumers, and search engines have a healthy tension within the search environment. Advertisers want to reach the maximum number of qualified consumers while spending the least amount on advertising. Consumers want to see content with the least amount of interference from advertisers. And, search engines balance this tension, with their own needs by giving consumers a great […]

Your Chance To Become An Adobe Student Rep

Adobe If you’re a student with a passion for design and fancy getting some hands-on marketing and event planning experience while you’re studying, as well as earning some cash along the way – then why not apply to become one of our Student Reps? We’re on the lookout for Adobe enthusiasts to help spread the […]

Bridging the Experience Gap in Government

Adobe This week we are hosting the Adobe Digital Government Assembly in Washington, D.C., where senior government agency officials, technology leaders and innovators will share ideas for creating effective digital government strategies. Making the move to digital in the public sector is important, but presents its own unique set of challenges. That’s because people are […]

Adobe Analytics for the Accelerated Mobile Pages Project

Marketing Cloud If you haven’t yet heard about the Accelerated Mobile Pages (AMP) Project, it is a really ambitious initiative focused on one goal: creating a better, faster mobile web for publishers.  Naturally, when we heard the announcement, we were excited to participate in the project since we know that for publishers, Adobe Analytics has […]

Adobe Analytics is ready for Accelerated Mobile Pages

Marketing Cloud Experience Matters The mission of Adobe is to change the world through digital experiences.  The pace of change in how consumers engage with content is accelerating and our mission, frankly, is more relevant than it has ever been before. Consumers expect to connect with content immediately no matter where they are or what […]

Your End-to-End Digital Foundation Impacts Your Customer Experience Strategy:The Digital Experience Management Track at Adobe Summit 2016

Marketing Cloud The 2016 Adobe Summit is coming at a time of unprecedented technology access. Nearly two-thirds of Americans have smartphones and globally, there are over 2.6 billion smart phone subscriptions. For many, these devices are their entry point for the online world and it has changed their perception of the consumer experience. Today it […]

Was einen Content-Rockstar ausmacht

Adobe Autor: Falk Hedemann, Freier Journalist und Blogger Wir alle kennen die Rockstars aus dem Musikbusiness. Jede Zeitepoche bringt ihre eigenen Rockstars hervor, deren Musik zwar sehr unterschiedlich sein kann, die aber dennoch eine Gemeinsamkeit haben: Sie wirken über ihre aktive Schaffenszeit hinaus. Sie rocken! Die alles entscheidende Frage ist jedoch: Gibt es solche Rockstars […]