Entries by dsharpe

Which is More Important: Cross-Channel or Cross-Device Attribution?

Marketing Cloud Today’s marketers have more tools available to them than ever before. But even with the recent boom in available solutions, it can be difficult to truly understand which marketing activities are driving the most value for your brand. The proliferation of multiple connected devices per user is making it harder to connect the […]

Building Project Comet: Evolving Onboarding

Creative Cloud As a design-driven Product Manager, working on Project Comet is a surreal experience—the momentum and excitement from the UX/UI community has been nothing short of humbling, all before we even launch a product. Great expectations come with a heightened sense of getting it right since when we release (soon!) everyone is using this […]

SMRT Corporation, an edge on efficiency with eSign services

Adobe As Singapore’s premier multi-modal land transport provider, SMRT‘s core businesses are in rail operations, maintenance, and engineering as well as in bus, taxi, and automotive services. Complementing these are the company’s integrated businesses in retail, media, and marketing, as well as properties and retail management. With so many lines of business, offices, and employees under […]

Neuer Werbespot: Ohne Daten ist Marketing nur Glücksspiel

Adobe Nach den preisgekrönten Adobe-Werbespots The Launch, Click Baby Click und Woo Woo hat die Kreativagentur Goodby Silverstein & Partners aus San Francisco wieder zugeschlagen. Pünktlich zum größten Sportereignis der USA – dem Football-Super Bowl am 7. Februar im kalifornischen Santa Clara – wurde eine weltweite Werbekampagne mit dem neuen Satire-Clip “The Gambler” gestartet. Und […]

Adobe Post – Graphic design at your fingertips

Adobe If you are looking for a fun and easy way to express your ideas, Adobe Post is just right for you. Tell your story with pictures and let your voice be heard. Adobe Post provides you with the most intuitive ways to apply color palettes, resize text, and add graphic elements to your creation. […]

いよいよ明日からpageですよ!

Adobe DTP&印刷業界、冬の風物詩「page2016」が今年も池袋のサンシャインで、2/3(水)、4(木)、5(金)の3日間開催されます。 毎年同じ…そんなことありませんよ! 今年もここでしか聞けない、お仕事に役立つ有益な情報を多彩なゲストスピーカーと一緒にお届けします。 初日の明日は、文字の組版、出力関連、Photoshop、Illustrator、InDesign…と、初日から濃いめで見逃せないセッションばかりですね。 スピーカー情報を確認いただき、その時間に合わせて来場ください。 http://study-room.info/id/page2016/ Adobeのセッションも連日朝一と最終でお届けしていますので、こちらも是非ご参加ください。Adobeのセッションだけなく、セミナーにご参加頂いた方は、もれなくノベルティを進呈します。 こちら前日の準備完了で、明日より皆様の来場をお待ちしております。

Super Bowl 50: Do you know what your marketing is doing?

Adobe Super Bowl 50 is set to be the biggest yet, following the National Football League’s (NFL) major initiative to attract new fans from overseas. From sell-out fixtures at Wembley to a massive fan festival on Regent Street, there’s no question its popularity has soared. Inevitably, more interest in the game means more interest in […]

Adobe Target: New Frontiers in Automation & Leveraging Audiences

Marketing Cloud At the end of last year, I wrote a blog series on the milestones we had reached in our enhancements to the core features supporting a comprehensive optimization and personalization program within the new Adobe Target: Marketer Control & Guided Best Practices, Sophisticated Profiles & Audiences, Customer Journey Optimization, Mobile Optimization, and Automation. This […]