Entries by dsharpe

What Should I Be Testing on My Mobile App?

Marketing Cloud Testing a mobile app is very different from testing a desktop program or mobile website. When testing a mobile app, you must contend with performance on a variety of cards and devices as well as app stores for which approval processes can delay the test/launch cycle. You also have access to users’ geographical […]

DMP 101: Basics for Brands, Publishers and Agencies

Marketing Cloud The Internet is a very different place today from what it was just a couple of years ago. The explosion of personal devices, especially mobile ones, now has people using up to six screens every day. And, although Internet users remain diverse, they are quickly becoming uniform in their desires for seamless, amazing […]

3 Simple Tips to Get More From Your Facebook Advertising

Marketing Cloud Paid social media is a powerful marketing tool, and more businesses are dipping into their pockets to fund paid campaigns. Facebook® is by far the most popular social network for advertising, with the best features, insights, and audience. Much of your paid strategy is probably focused on this platform, but are you seeing […]

What’s Blooming This Mother’s Day

Creative Cloud Mother’s Day is today and according to the Adobe Digital Index, online flowers and gifts sales for Mother’s Day are expected to peak 4 days before the holiday at nearly $20 million per day. We all know flowers are preferred gifts – but have you ever wondered which perennial is the most popular and […]

Nothing But Net!

Adobe Posted by Mike Dillon, Executive Vice President, General Counsel and Corporate Secretary (as seen originally on mike’s blog) I was with a friend last weekend (I’ll call her “Mom”) who was giving me some feedback about my blog. She said that she enjoys my writing, but encouraged me to cover things other than work. “How […]

Touch Type Tool: The Movie

Adobe Last June on the blog there was a post about the Touch Type Tool in Illustrator and now, as part of the new “Work Smarter, Not Harder” series on my Youtube channel, you can see a live demonstration 0f how to use the tool. The Movie Refer to the post for specifics on the other controls […]

Shantanu Talks Experience Business at TiEcon

Adobe At TiEcon, our CEO Shantanu Narayen took the stage to share his perspective on enterprise disruption and the dawn of the Experience Era. Dubbed the world’s largest conference for entrepreneurs and intrapreneurs, the event drew roughly 5,000 attendees to Silicon Valley to share ideas, inspiration and talk hot tech trends. You might wonder if […]

Connected Assets Improve Productivity by 700%

Adobe You already know that your brand can use design as a competitive advantage. What you might not know is that Creative Cloud Libraries allow users to store and share assets across their Creative Cloud desktop and mobile applications. The Libraries panel appears in nearly all of the Creative Cloud desktop apps and stores not […]

Improving the Telco Customer Journey – Raising Awareness

Adobe The progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service begins with awareness. Yet promoting digital visibility in the face of competitive pressure has traditionally been challenging for the Telco industry. Awareness is a critical piece of the puzzle, and strategies for improving awareness […]