Entries by dsharpe

Don’t Go To Sleep On Baby Boomers

Marketing Cloud I can’t believe we live among such a crazy generation of technology addicts. This generation seem to always be on their phones instead of enjoying the moment. At dinner or around town you can’t get these people away from their screens, their Facebook friends, or their games. Yep, those crazy baby boomers just can’t get enough […]

Hidden Gems in Acrobat DC: Protect Confidential Information

Adobe In the BYOD world, security is crucial. Whether for work or personal life, it’s important to take security measures to protect documents with private information. Financial data, social security numbers, passwords… this information is vital, but isn’t necessarily secure over email. What if your message gets forwarded to the wrong person? Adding an extra level […]

Adobe Summit EMEA 2016: Experience Business and Conversion Rate

Adobe “Are you an Experience Business ?” is probably the most important question that can be asked today. When I look at my relationship with a number of brands and businesses of all size, I must admit that Customer Experience has become the most important factor for staying or looking for an alternative. Because of […]

Designing the Voice Experience

Adobe Natural language technology just might be the next major paradigm shift to disrupt technology, but how will it affect UX design? Perhaps you’ve watched a similar scene unfold. A toddler grabs an iPhone off a table and begins frantically flipping through it on a quest to find their favorite app. Maybe she can’t yet […]

Creating & Sharing: Meet the 2016-2017 Adobe Creative Residents

Adobe I can hardly believe it’s been a year since we launched the Adobe Creative Residency program, and I’m thrilled to announce the people and ideas we are investing in this year. The goal of the Residency is to give talented, emerging creative professionals the opportunity to spend a full year working on their dream […]

How to Optimize Mobile Advertising Beyond the Checkbox

Marketing Cloud For many businesses, mobile-advertising strategy comes down to simply having some sort of way to interact with their brands on mobile devices. Whether it is a mobile website or a more sophisticated app, mobile strategy often consists of simply ‘checking the box’ when it comes to mobile advertising and mobile-content optimization. With over […]

To Hell and Back: If You Aren’t Testing, You Are Failing.

Marketing Cloud Adobe Experience Manager (AEM) provides an integrated platform solution to manage all digital content across brands, touchpoints, and platforms. Once deployed, non-technical personnel can monitor and modify campaigns and content. Developing AEM solutions for complex enterprise clients has given us visibility into some of the best practices for successful deployments of systems of […]

Pure Physical Retail May Be Doomed

Marketing Cloud In the span of two months, retailers raked in over $83 billion from shoppers who never even left the house. Where retail sales fell 0.1 percent in December, online shopping was the silver lining (growing 12.7 percent from the year before). This last holiday season’s showing puts into serious question the viability of a […]

“College (Un)Bound: The Future of Higher Education” with Jeffrey Selingo

Adobe This is an exciting time for higher education institutions. New technologies are driving change in public and institutional policies, which in turn effect the teaching practices in classrooms. More people are gaining access to some form of higher education than at any other time in history. There are renewed debates around higher education’s role […]