Entries by dsharpe

5 Things You Need for Omotenashi Marketing

Marketing Cloud Digital marketing is young. The first clickable banner ad appeared on the Internet in 1993. Later, Google, which came on the scene in 1998, and MySpace, one of the first social media sites, opened greater digital marketing opportunities. If the Internet were a human, it would be an adolescent. It’s impetuous and unpredictable, […]

January 2016: New Year, New Acrobat DC Updates!

Adobe Acrobat DC is celebrating the arrival of 2016 with some new enhancements to make your job a little easier. Here’s a summary of what all you Acrobat DC subscribers will get in our January release. First, some news about collaboration: Shared reviews* now work with Office 365 sites, so you can host your reviews there […]

Adobe Stock Predicts Visual Trends for 2016

Adobe With over millions of images and video files readily available for licensing, knowing what visuals to choose for marketing, advertising or branding campaigns can be overwhelming when posed with such a vast selection of choices. The importance of staying contemporary and portraying a modern aesthetic is extremely critical. Based on data collected in 2015 […]

Adobe Premiere Pro goes to Sundance: Q&A with Filmmaker Jon Carr

Adobe Jon Carr is a director and post-production specialist based in Los Angeles. He has worked on a wide variety of projects for clients including Coldplay, NBC, Moment Factory, as well as various projects for Canon. Jon will be at the 2016 Sundance Film Festival demonstrating the 4K post-production workflow for EOS C300 Mark II […]

Best Practices for Usability Testing In UX Design

Creative Cloud Here’s the situation: you’ve created what you think is a fabulous product. You’ve invested tons of money in designing and building it, as well as marketing and selling it, but you’re not getting the results you had hoped for. Did you neglect to check if there were any usability issues? If a user […]

Adobe Product Innovations Enhance the Shopper Experience

Marketing Cloud With U.S. retail sales hitting a record high this holiday season – $83 billion spent online according to Adobe Digital Index – the opportunity for retailers is massive, and extends well beyond the holiday season. As we kick off 2016, the week prior to Valentine’s Day will see the highest online sales. It’s […]

Michael Bonocore tells stunning visual stories through video and photos

Adobe Videographer and photographer interweaves still and motion mediums with Adobe Creative Cloud Michael Bonocore didn’t come from a photography or visual arts background. That’s nearly impossible to believe, given his accomplishments—first with photography, and more recently with video. He humbly chalks up his success to hard work and luck, but it also has a […]

Unicode’s “Adopt a Character” Campaign

Adobe In December of 2015, Unicode launched their Adopt a Character campaign, whose goal is to raise funding for the purpose of encoding a large number of remaining scripts, along with encoding additional characters for scripts that are already encoded. In other words, to help Unicode do its important work. The Unicode Consortium has 501(c)(3) […]

How To Tackle The Ultimate UX Challenge: Legacy Systems

Creative Cloud This piece was originally published on Fast Co. Read the original article here. Designers love a blank canvas. The reason is obvious: They enjoy coming up with an original idea and seeing it through to completion. However, the shiny new object isn’t the biggest UX challenge. For designers who love to geek out […]