Entries by dsharpe

Shantanu Talks Experience Business at TiEcon

Adobe At TiEcon, our CEO Shantanu Narayen took the stage to share his perspective on enterprise disruption and the dawn of the Experience Era. Dubbed the world’s largest conference for entrepreneurs and intrapreneurs, the event drew roughly 5,000 attendees to Silicon Valley to share ideas, inspiration and talk hot tech trends. You might wonder if […]

Connected Assets Improve Productivity by 700%

Adobe You already know that your brand can use design as a competitive advantage. What you might not know is that Creative Cloud Libraries allow users to store and share assets across their Creative Cloud desktop and mobile applications. The Libraries panel appears in nearly all of the Creative Cloud desktop apps and stores not […]

Improving the Telco Customer Journey – Raising Awareness

Adobe The progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service begins with awareness. Yet promoting digital visibility in the face of competitive pressure has traditionally been challenging for the Telco industry. Awareness is a critical piece of the puzzle, and strategies for improving awareness […]

Customer Experience in Automotive: The Dealer Handoff Experience

Adobe In my last blog I examined some of the sticking points I encountered during the research portion of my car-buying experience. Problems I faced when trying to configure a car on several different websites gave me a better understanding of how car companies could improve this phase of the experience. The blog also outlined […]

Mapping the Conversion Journey

Marketing Cloud   In our Personalization & Optimization Workshop 2016 at Adobe Summit, I talked about data, data science, and personalization. Another key piece of the workshop? Mapping the conversion journey. Giles Richardson, head of analytics at Royal Bank of Scotland (RBS), had already spoken at Summit, sharing insights and key takeaways from his Superstar […]

It’s Not Just About the Weather: Put Your Emails in Context

Marketing Cloud The customers you seek to attract — as well as your current customer base you want to retain — are more technologically savvy than ever before, and they are demanding a very different kind of marketing approach to gain their attention. Today’s customers have little tolerance for generic, mass-marketing emails. Digitally empowered customers […]

#CreativeFriday – Searching Adobe Stock and Creative Cloud Libraries

Adobe If you are using Creative Cloud Libraries, you are probably wondering how you would have survived without them! If you are not or just getting started, then there are a couple of things to look for, specifically around finding your content, as well as using Adobe Stock. Here is a screen shot of a […]

The Touch, the Feel of Tablets

Adobe Adobe Comp CC didn’t always look or function like it does now. It was made for multi-touch devices from the start, but part of our goal was to create an app that would work fluidly with familiar software like Photoshop CC, Illustrator CC and InDesign CC. That presented a special challenge; we needed to […]

Upcoming Security Updates for Adobe Acrobat and Reader (APSB16-14)

Adobe A prenotification Security Advisory (APSB16-14) has been posted regarding upcoming releases for Adobe Acrobat and Reader scheduled for Tuesday, May 10, 2016. We will continue to provide updates on the upcoming releases via the Security Advisory as well as the Adobe PSIRT blog. This posting is provided “AS IS” with no warranties and confers […]