Entries by dsharpe

How to Create Your Social Media Marketing Mix

Marketing Cloud In the social media world—part science, part guessing game—how can brands strike the perfect marketing mix? If you’re not on the right platforms your content risks being ignored, and campaigns miss the mark. According to digital marketing strategist Rebeka Radice, more than 85 percent of all buyer-seller interaction will take place online by […]

Strength in Numbers: Achieving Optimization “Rockstar” Status

Marketing Cloud Last month I talked about the webinar I hosted with James McCormick, a Principal Analyst at Forrester Research, and Ryan Pizzuto, T-Mobile’s Web Testing & Optimization Manager. James’ piece of the conversation focused primarily on how data should be woven through the entire customer life cycle, as well as the integration of both […]

Security Bulletins Posted for Adobe Acrobat and Reader

Adobe Security Bulletins for Adobe Acrobat and Reader (APSB16-02) have been published. These updates address critical vulnerabilities, and Adobe recommends users update their product installations to the latest versions using the instructions referenced in the relevant security bulletin. This posting is provided “AS IS” with no warranties and confers no rights.

UX: Defending Your Ideas

Adobe As a UX designer, you need to present your ideas, a lot. Whether it’s your own team, your boss, or your client, sharing your work should demonstrate that you know your craft, that you’ve done your homework and that you’re a good listener. Building trust as often and as early as possible will make […]

Matching Image and Canvas Size in Photoshop

Adobe To make a document the same size as another open document, while in the Image Size and Canvas Size dialog boxes, select the other open document from the bottom of the Window menu and Photoshop will automatically fill in the values.

Onboarding and Designing Login/Registration Pages

Adobe Logging into websites is a commonplace daily activity. To help users, simplify form layouts and logins. You want users to sign up for your app or service, so remove any unnecessary friction points and potential onboarding roadblocks. Asking for a name and email or email and password are the simplest ways to start the onboarding process. Once […]

Digital Marketing 101: How to Start with Mobile Messaging

Marketing Cloud Mobile apps are enabling marketers to get more up close and personal with customers than ever before. With mobile messaging marketing, you can whisper right into your user’s ear, if—and it’s a big if—you can cut through the noise of a crowded app marketplace and inspire continuous, meaningful user engagement over time. Many […]

Watch: Jason Levine leads an Adobe Audition Masterclass

Adobe Happy new year!  It’s already well into 2016, and I’m halfway through my 5th David Bowie record of the mo(u)rning.  Only a dozen or so to go.  I know y’all could use some cheering up, so I’m really happy I get to share this video with you.  Almost a year ago, Jason Levine hosted several […]

A Glimpse Beneath the Mask

Adobe Designers Paul Douard and Victor Vergana brought their distinct illustration styles together in a series inspired by voodoo and dark magic of the past. In Elemental Masks, they played with the disguising nature of masks to give earth’s primary forces a physical form. And the results were stunning. It’s fun to visualize the celestial […]

Drag and Drop to the Center of a Document in Photoshop

Adobe Holding the Shift key while dragging and dropping a layer(s) between two documents will place the “dropped” layer(s) into the center of the destination document. If there is a selection in the destination document, holding the Shift key while dragging and dropping an image will drop it into the center of the selection.