Entries by dsharpe

What You Can Learn from Testing Multiple Sign-In Areas

Adobe There’s a lot of trial and error on our team. We’re constantly performing experiments on our products in an effort to land on the magic formula that will delight and compel our customers. In this series, we pull back the curtain on what our data scientists are up to–and extrapolate what that can mean for […]

First Winners Selected for WhichTestWon’s Annual Adobe Target Awards

Marketing Cloud I always love to hear how Adobe Target customers are using Adobe Target and other Adobe Marketing Cloud solutions to get incredible results from their digital marketing. It’s great to know what our customers are testing, and why they’re testing those specific things, because it helps us to make sure that we’re focusing […]

Joke Productions Cuts New Series with Adobe Premiere Pro CC

Adobe Joke Productions, founded by the husband and wife team of Biagio Messina and Joke Fincioen, creates and executive produces unscripted TV shows, documentary series, and reality television for major networks. Like many people in this industry, they started working in a one bedroom apartment. Today, they operate a 7,000 square foot studio located in […]

Women in Sales

Adobe More often than not, when we hear the word sales we tend to associate it with a male-dominated field. Well, we’re breaking that stereotype at Adobe. Our goal is to have a sales team as diverse as our global customer base. Meet these four women who are making successful sales careers for themselves on […]

How to Create Your Social Media Marketing Mix

Marketing Cloud In the social media world—part science, part guessing game—how can brands strike the perfect marketing mix? If you’re not on the right platforms your content risks being ignored, and campaigns miss the mark. According to digital marketing strategist Rebeka Radice, more than 85 percent of all buyer-seller interaction will take place online by […]

Strength in Numbers: Achieving Optimization “Rockstar” Status

Marketing Cloud Last month I talked about the webinar I hosted with James McCormick, a Principal Analyst at Forrester Research, and Ryan Pizzuto, T-Mobile’s Web Testing & Optimization Manager. James’ piece of the conversation focused primarily on how data should be woven through the entire customer life cycle, as well as the integration of both […]

Security Bulletins Posted for Adobe Acrobat and Reader

Adobe Security Bulletins for Adobe Acrobat and Reader (APSB16-02) have been published. These updates address critical vulnerabilities, and Adobe recommends users update their product installations to the latest versions using the instructions referenced in the relevant security bulletin. This posting is provided “AS IS” with no warranties and confers no rights.

UX: Defending Your Ideas

Adobe As a UX designer, you need to present your ideas, a lot. Whether it’s your own team, your boss, or your client, sharing your work should demonstrate that you know your craft, that you’ve done your homework and that you’re a good listener. Building trust as often and as early as possible will make […]

Matching Image and Canvas Size in Photoshop

Adobe To make a document the same size as another open document, while in the Image Size and Canvas Size dialog boxes, select the other open document from the bottom of the Window menu and Photoshop will automatically fill in the values.

Onboarding and Designing Login/Registration Pages

Adobe Logging into websites is a commonplace daily activity. To help users, simplify form layouts and logins. You want users to sign up for your app or service, so remove any unnecessary friction points and potential onboarding roadblocks. Asking for a name and email or email and password are the simplest ways to start the onboarding process. Once […]