Entries by dsharpe

Using the Gaussian Blur to Find Path Clarity in UX Design

Creative Cloud It’s clear that blurry backgrounds have become a popular design choice in today’s applications and websites. The style has a calming effect and allows users to focus in on something while still understanding what’s hidden behind the Gaussian blur. But did you know this blur technique also works the opposite way? It can […]

Enhancing the Customer Journey With Email Marketing

Marketing Cloud Email-marketing campaigns are the backbone of your interactions with customers. Done right, email is a great way to gain new customers, reach out to existing ones, and build loyalty and trust in your business. However, today’s email-marketing campaigns must be responsive to the demands of new, digitally sophisticated users who will no longer […]

Updated OMB Circular A-130 Recognizes Evolution of Technology in Government

Adobe Posted by Matt Schrader, Senior Manager, Government Relations & Public Policy The Office of Management and Budget (OMB) recently released a long-awaited update to its federal information management policy framework known as Circular A-130, Managing Information as a Strategic Resource. While Circular A-130 may sound like a robot from Star Wars, the reality is that […]

Adobe Recognized in Fast Company’s 2016 Innovation by Design Awards

Adobe There is no greater reward than recognition from your customers and peers, and we’re happy to share that both Creative Cloud and Adobe XD have been recognized by Fast Company’s 2016 Innovation by Design Awards. Creative Cloud was selected as a finalist in the user experience category and Adobe XD has been selected as […]

Playbook: Better Collaboration Through Design Reviews

Adobe When you think about making a great product there are probably a few tools and methods that come to mind, like JTBD, Lean UX, and Agile development. I joined CrowdRiff as their Head of Platform Design a few months ago, and we think there’s another ingredient that goes beyond process that absolutely has to […]

The Experience Business Ecosystem

Marketing Cloud Digital is changing everything about the way consumers engage with our products and services. We all know what that feels like because we are consumers ourselves and recognize that our expectations of the brands we interact with personally are growing each day. This makes our jobs as marketers more difficult, yet more fascinating, […]

Creating Relevant Ad Experiences Without Thousands of Ad Units

Marketing Cloud Consumers are frustrated with the number of irrelevant advertisements they have to deal with daily: According to Infolinks, only 2.8 percent of study participants thought ads on websites were relevant. Adobe and PageFair found that in the United States, there were 45 million monthly active users (MAUs) of ad blockers during Q2 2015—equal […]

Direct-Mail Marketing Isn’t Dead — It’s Immortal!

Marketing Cloud Some marketers consider direct mail a relic of the past. Advances in mobile technology, alongside digital-marketing strategies, mean we can reach customers anywhere across a variety of digital mediums in real time. With capabilities like that — and with the low costs associated with direct mail — why would you even consider boosting […]

You Are in the Experience Business — NOW WHAT?

Marketing Cloud Last week, I talked about the ongoing evolution of marketing and, really, business in general. Decades ago, companies had balanced customer/shareholder/employee focuses. Years later, though, the approach transformed to an all-shareholder, all-the-time take. So long as the shareholders were making money for the stakeholders, everything was good (at least on paper). But now, […]