Entries by dsharpe

Enhancing the Customer Journey With Email Marketing

Marketing Cloud Email-marketing campaigns are the backbone of your interactions with customers. Done right, email is a great way to gain new customers, reach out to existing ones, and build loyalty and trust in your business. However, today’s email-marketing campaigns must be responsive to the demands of new, digitally sophisticated users who will no longer […]

Updated OMB Circular A-130 Recognizes Evolution of Technology in Government

Adobe Posted by Matt Schrader, Senior Manager, Government Relations & Public Policy The Office of Management and Budget (OMB) recently released a long-awaited update to its federal information management policy framework known as Circular A-130, Managing Information as a Strategic Resource. While Circular A-130 may sound like a robot from Star Wars, the reality is that […]

Adobe Recognized in Fast Company’s 2016 Innovation by Design Awards

Adobe There is no greater reward than recognition from your customers and peers, and we’re happy to share that both Creative Cloud and Adobe XD have been recognized by Fast Company’s 2016 Innovation by Design Awards. Creative Cloud was selected as a finalist in the user experience category and Adobe XD has been selected as […]

Playbook: Better Collaboration Through Design Reviews

Adobe When you think about making a great product there are probably a few tools and methods that come to mind, like JTBD, Lean UX, and Agile development. I joined CrowdRiff as their Head of Platform Design a few months ago, and we think there’s another ingredient that goes beyond process that absolutely has to […]

The Experience Business Ecosystem

Marketing Cloud Digital is changing everything about the way consumers engage with our products and services. We all know what that feels like because we are consumers ourselves and recognize that our expectations of the brands we interact with personally are growing each day. This makes our jobs as marketers more difficult, yet more fascinating, […]

Creating Relevant Ad Experiences Without Thousands of Ad Units

Marketing Cloud Consumers are frustrated with the number of irrelevant advertisements they have to deal with daily: According to Infolinks, only 2.8 percent of study participants thought ads on websites were relevant. Adobe and PageFair found that in the United States, there were 45 million monthly active users (MAUs) of ad blockers during Q2 2015—equal […]

Direct-Mail Marketing Isn’t Dead — It’s Immortal!

Marketing Cloud Some marketers consider direct mail a relic of the past. Advances in mobile technology, alongside digital-marketing strategies, mean we can reach customers anywhere across a variety of digital mediums in real time. With capabilities like that — and with the low costs associated with direct mail — why would you even consider boosting […]

You Are in the Experience Business — NOW WHAT?

Marketing Cloud Last week, I talked about the ongoing evolution of marketing and, really, business in general. Decades ago, companies had balanced customer/shareholder/employee focuses. Years later, though, the approach transformed to an all-shareholder, all-the-time take. So long as the shareholders were making money for the stakeholders, everything was good (at least on paper). But now, […]

시각적인 스토리텔링을 효과적으로 전달하기 위한 7가지 전략

Adobe 2016년 8월 업데이트 스튜디오 엘리먼트(Studio Element)의 크리에이티브 디렉터인 브라이언 배러스(Brian Barrus)에게 “시각적 스토리텔링”은 디자이너가 하는 일을 정확하게 묘사해주는 단어입니다. 배러스는 프랭클린 코비(Franklin Covey), 블루호스트(Bluehost), 마이크로소프트(Microsoft), 나바호 네이션(Navajo nation) 등의 클라이언트와 작업하면서 인터랙티브한 인포그래픽에서부터 비디오 콘텐츠를 아우르는 다양한 시각 디자인으로 이들의 브랜드 스토리를 전달해 왔습니다. 배러스는 “시각적 스토리텔링’이 현재 대세적인 트렌드로 부상하고 있는데 많은 분들이 […]