Entries by dsharpe

A Look into Adobe’s Digital Marketing Collaboration with Universities

Marketing Cloud The talent and game-changing data science research coming out of academia never ceases to amaze me. There’s such a tremendous spirit of curiosity and exploration in faculty and students, and we encourage our research team for Adobe Marketing Cloud to embrace this spirit. When we launched Adobe’s first ever Adobe Digital Marketing Research […]

Digital Marketing 101: DMP Dictionary

Marketing Cloud A data management platform (DMP) is an important part of an organization’s marketing strategy. We often talk about the lingo surrounding a DMP without diving in and explaining every term. Here I’ve outlined some of the basic concepts to help you build a foundation of understanding around data management platforms. DMP: A DMP, […]

Storytelling Fundamentals from Hollywood Screenwriter Bobette Buster

Adobe Bobette Buster, Hollywood screenwriter and author of Do Story: How to Tell Your Story So The World Listens, has been hailed as “Hollywood’s Best Kept Secret.” Today she’s an in-demand story guru for studios like Pixar and Disney, but her storytelling education started long before she hit Tinseltown. Bobette grew up in small-town Kentucky—a […]

Security Bulletins Posted

Adobe Security Bulletins for Adobe Photoshop and Bridge (APSB16-03), Flash Player (APSB16-04), Adobe Experience Manager (APSB16-05) and Adobe Connect (APSB16-07) have been published.  Adobe recommends users update their product installations to the latest versions using the instructions referenced in the relevant security bulletin. This posting is provided “AS IS” with no warranties and confers no rights.

UX Is Not Enough

Creative Cloud Digital has changed everything. Business models, consumer expectations, working patterns. For awhile it seemed nothing was sacred, or would be left untouched. Companies scrambled to keep up, to build apps, to go responsive. Usability, design, and UX were in the spotlight as differentiators and must haves. Now it seems, the mobile revolution is […]

Creative CloudのメンバーシップがAmazon.co.jpでも月払いで購入可能に

Adobe 本日より、Amazon.co.jpでソフトウェアの定額購入の提供が開始され、Adobe Creative Cloudのメンバーシップが最短1カ月から月々の定額払いでの購入が可能になりました。 この「PCソフト定期購入(サブスクリプション)ストア」では、アドビのすべてのクリエイティブアプリケーションとサービスが利用可能なCreative CloudコンプリートプランとCreative Cloudソフトウェア 単体プランの2つの形態で購入できます。 ソフトウェア定期購入の提供開始を記念して、Creative Cloudの定期購入者に最大1万円分のAmazonギフト券をプレゼントするキャンペーンも実施されます。詳細はAmazon.co.jpのAdobe Creative Cloud 定期購入ページをご参照ください。 ※AmazonおよびAmazon.co.jpはAmazon.com, Inc. またはその関連会社の商標です。

Startschuss für Animate CC, Updates für Muse CC und Bridge CC

Adobe Für Nutzer der Creative Cloud ist im Februar 2016 nicht nur wegen des Schaltjahres „mehr drin“. Adobe spendiert gleich drei Programmen ein Gratis-Update. Aktualisierungen können ab sofort für Muse CC, Bridge CC und Flash Professional CC heruntergeladen werden. Letztere App erhält neben weiteren Funktionen sogar einen neuen Namen: Sagt „Hallo“ zu Animate CC! Multichannel-Unterstützung […]

NetApp Transforms Data to Customer Insights for Long Sales Cycles

Marketing Cloud As a leading data storage manufacturer, NetApp knows the value of data throughout its business. To transform its marketing data to valuable insights that help drive sales, NetApp uses Adobe Analytics and Adobe Target in Adobe Marketing Cloud. NetApp set out to make every interaction more engaging and more valuable to customers by […]