Entries by dsharpe

Measuring and Optimizing for Wearables: Take Your App to the Next Level

Marketing Cloud Wearables have come a long way since Dick Tracy’s two-way wrist radio or Maxwell Smart’s shoe phone. Such connected devices were once little more than fodder for comic strips and sitcoms; now they make up a serious line of mobile technology that requires serious measuring and optimization to enhance the way consumers interact […]

Natural-Born Data Scientist: Unleash the Beast Within

Marketing Cloud We aren’t all data scientists — but, that doesn’t mean we shouldn’t roll up our sleeves and acquire the full potential of our Big Data and data-driven marketing initiatives. My colleague, John Kucera — a data scientist himself — explained in his recent Adobe Summit session that each of us are born with […]

The Golden Opportunity: A Framework for Delivering the Next Best Offer in Financial Services

Marketing Cloud Financial marketers are sitting on a wealth of opportunity; the data needed to drive customer experiences are personalized, relevant, and seamless across channels. According to the 2016 Digital Trends in Financial Services study, 62 percent of respondents indicate a single customer view is a top priority in the advancement of digital maturity. But, […]

What’s so new about New Media? My notes from New Media Europe 2016

Adobe This week, I had the pleasure of attending and speaking at New Media Europe (#nmeu2016), a conference for podcasters, bloggers, and social media experts representing attendees from 15 countries.  My presentation was a 20-minute overview of content creation and new media: a brief history, what’s going on now, and what trends are coming?  I was […]

Seen This Week: On Your Mark, Get Set, Code!

Adobe [slideshow_deploy id=’17818′] It was an exciting week – not only did we welcome a new wave of interns and college grad hires, but we also fired up our Girls Who Code (GWC) immersion program. More than 40 high school girls arrived at our San Jose site eager to explore what it’s like to work […]

How To Use The Width Tool in Illustrator

Adobe Illustrator’s Width Tool was introduced way back in CS5, believe it or not—so it’s amazing that there are a number of users who haven’t discovered it. The tool is easy to use and can give some fantastic results—you’d be amazed at what can be created with it—especially when it’s combined with gradients, as it can be […]

Data-Driven Marketing: Transforming the Digital Landscape

Marketing Cloud Livefyre.require([‘app-embed#0.7.0’], function (appEmbed) {appEmbed.loadAll().done(function(embed) {embed = embed[0];if(embed.el.onload && embed.getConfig){embed.el.onload(embed.getConfig());}});}); The post Data-Driven Marketing: Transforming the Digital Landscape appeared first on Digital Marketing Blog by Adobe.

Cinematic Color Grading in Adobe Photoshop – Pt. 2

Adobe In part 2 of this tutorial (see part 1 here), I’ll show you how to adjust color using a Color Balance Adjustment Layer and Color Lookup Adjustment Layer. If you had trouble understanding how Curves work, then try creating a similar movie look effect using the Color Balance Adjustment Layer. It’s easier to use, and […]

Die Entwicklung von Adobe XD: Betaversion neu definiert

Adobe Die Entwicklung und das Basteln an einer Software kann ein äußerst zufriedenstellendes Unterfangen sein. Ich selbst liebe es und bin leidenschaftlich dabei. Ich habe das Glück, ein talentiertes Entwicklungsteam für eine neue Initiative namens Adobe Experience Design CC (kurz: Adobe XD) zu leiten. Eines unserer Hauptziele bei der Ausarbeitung des Entwicklungsprozesses für Adobe XD […]