Entries by dsharpe

If You Build It: How Developers Enable Agile Marketing Teams

Marketing Cloud The evolution of digital-marketing tools has transformed the way marketers think. Our workflows have transformed from hand-writing lead cards to feeding a digital-experience management engine. When we sit down to compose content, we are already attempting to connect these assets to monitor performance and assess ROI. Modern marketing tools are integrated across all […]

#MakeItOnMobile: Ideas Flow in Illustrator Draw

Creative Cloud Dmitriy Pogorelov works with watercolors. He begins with black ink and paper, and lets his ideas run off the page. But what starts as a project grounded in traditional illustration techniques soon crosses into the digital realm. When it’s time to add special touches to his watercolor projects, Dmitriy reaches for his iPad […]

Content Marketing Debunked: What Are the Different Types of Content Marketing?

Marketing Cloud Leading-edge companies are realizing that traditional marketing, sales, and customer-support practices are losing effectiveness in driving the bottom line. As content marketing has taken over, it has become much more important to engage your customers with relevant, helpful information rather than focus on pitching your product. A study Adobe conducted last fall found: […]

Using Social Media to Promote Social Good

Marketing Cloud While a charitable gift may provide an initial boost to people who need help, it’s the social connections that provide lasting benefit. That’s why Heifer International is using Adobe Social, Adobe Analytics, and Adobe Target in Adobe Marketing Cloud to achieve its mission of ending global hunger and poverty. Founded in 1944 to […]

Five Things to Know About Mobile-App Conversion-Rate Optimization

Marketing Cloud Mobile apps are becoming quite ubiquitous. However, sometimes, they simply do not do anything. Many brands have released apps that are nothing more than store locators — not something that consumers will use regularly enough to justify the precious memory being usurped from their smartphones. If you want to develop or improve your […]

Adobe, CloudCraze, and Deloitte Digital Join Forces to Help B2B Enterprises Power Up Their CX

Marketing Cloud It is clear that consumers, influenced by increasingly positive B2C experiences, have begun to demand more from their B2B buying experiences as well. Though B2B companies have often struggled to justify investments in customer experience (CX), it is stated by Forrester that 77% of CX professionals say their executives want their companies to […]

The Reality of Editing Reality TV

Adobe As reality TV food shows continue their popular trend with viewers, the Rocky Mountains have grown to become a hotbed for food television production. Over the past 32 years, Frank Matson and Denver-based Citizen Pictures have received multiple Emmy nominations and Daytime Emmy awards for work on shows like Diners, Drive-ins & Dives, Giada […]

Inventing the Future with Up and Coming Talent

Adobe Pavel Panchekha, one of the Adobe Research Fellowship winners, receives an award from Donna Morris, Shantanu Narayen and Abhay Parasnis. Collaboration with the academic community plays a fundamental role in Adobe Research. Projects are often done in collaboration with students and universities and lead to Adobe’s recruitment of the best and the brightest researchers […]