Digital experiences change the way we think, interact, entertain, work and relate to the world around us. Never have the stakes been higher for the marketer to provide compelling and engaging experiences throughout the customer journey. While this is a challenge, marketers are turning to Adobe for expertise and capabilities in delivering integrated experiences across all channels.
This is why we are proud and humbled that for the fourth consecutive year, Adobe has been recognized as a leader in Gartner’s “Magic Quadrant for Multichannel Campaign Management” report. Adobe Campaign, the solution within Adobe Marketing Cloud that allows marketers to plan, launch and measure personalized, contextual, real-time and engaging cross-channel messages, was a key part of the evaluation.
Gartner defines the multichannel campaign management (MCCM) market as consisting of vendors that “orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.” For this report in particular, Gartner took a hard look at the current offering, strategy and market presence of 22 of the most significant solutions in market.
Here at Adobe, we continue to evolve our MCCM capabilities to include a single and accessible customer profile; real-time interaction management; predictive analytics that help marketers understand and anticipate customer behavior; and new and emerging marketing channels, such as messenger apps.
Additionally, Adobe Campaign continues to expand and integrate into Adobe Experience Cloud to help marketers manage the customer journey. This includes activating customers and identifying real-time triggers with Adobe Analytics Cloud, and creating contextually relevant, personalized email marketing and digital assets with Adobe Marketing Cloud.
We understand that being a leader comes with the responsibility to continue innovating and delighting our customers. While we are again honored to be recognized as a leader, our mission to provide marketers with a best-in-class marketing solution never stops. This will continue to be supported by a vision and strategy that allows organizations to evolve their marketing strategy to better manage the customer journey.
Want to learn more about how Gartner evaluates Adobe? Take a look at the full report here.
Gartner Magic Quadrant for Multichannel Campaign Management, Adam Sarner, Mike McGuire, 11 April 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.