For the second year, Adobe gets top marks for completeness of vision.
For the second time, Gartner positioned Adobe as a leader in its Digital Marketing Hubs Magic Quadrant. Adobe was positioned furthest in the leader quadrant for completeness of vision.
Leaders were assessed for their ability to embrace the integration of marketing tech, ad tech and analytics, and deploy a hub solution.
“When you read the report, Adobe demonstrates leadership across the board,” said Suresh Vittal, vice president, Strategy, Digital Marketing. “Adobe Marketing Cloud enables you to identify, understand, and engage your customers so you can deliver consistent, continuous experiences that matter. Personalized experiences so seamless and compelling, they feel natural and effortless.”
Read the full post on the Digital Marketing blog.
Read the press release.