9 Ways to Drive Mobile Content Reach with DPS Social Sharing

Digital Publishing

Social sharing enables your users to extend the reach of your brand and mobile app content to potential new users. By enabling social sharing in your app built with Adobe Digital Publishing Solution (DPS), your users can share articles to their friends and followers via email, text messages and a variety of social networks.

In DPS 2015, we’ve updated the article sharing experience by integrating with native OS sharing frameworks and providing new receiving experiences. Users can now share articles to Evernote, LinkedIn and other networks in addition to Facebook and Twitter. The exact sharing options available to your users will depend on which networks their mobile OS supports and which applications they have installed. Friends and followers who receive the share will be able to view either a social share page constructed from your article metadata or view the article on your website. The choice is yours. Use the tips below to make the most of your social share experience.

Social Sharing 1

1. Choose your share experience

DPS 2015 provides two different article share experiences: a social share landing page dynamically created for your article or the article hosted on your website. Before turning on social sharing, you’ll want to decide which experience you want to give your users.

If you publish all of your content to both DPS and your website, you may prefer the “direct to web” sharing so that users can read the article on your website. If you publish only a subset of content to your website, the social share landing page will provide a content experience and promote your DPS app.

The Social Share URL in Article Properties will determine which experience your users receive. To provide a “direct to web” experience, enter the URL of the article on your website. To provide the social share landing page experience, you can ignore this field. The URL will be automatically created for you.

Social Sharing 2

2. Take full advantage of the social share landing page

The landing page experience has significantly evolved since previous versions of DPS. The social share landing page in DPS 2015 is a responsive-design, HTML page dynamically created from your content images and metadata. The page displays in all modern mobile and desktop browsers providing a cross-platform receiving experience that gives users article content without requiring an app installation first.

The social share landing page can include a banner to promote your app, content from the article that was shared and highlights of additional articles from the same collection. To take full advantage of the social share landing page, you’ll want to make sure that you’ve included the images and metadata used by the page.

  • Article Properties: Article Title, Author, Social Media Image, Article Text, Web Article URL
  • Collection Properties: Collection Title
  • Project Settings: Brand Image, App Store URLs

Social Sharing 3

3. Select a social media image

The social media image is uploaded on the images tab of article properties. This optional image will be used in the social share landing page and in posts to social networks that support images. Choose an image to engage your audience. If no social media image is provided, the article image will be used.

Social Sharing 4

4. Pique users’ interest with article text

Article text is added on the social sharing tab of article properties. We recommend including the first couple paragraphs of text from the article so that your users can begin reading immediately after receiving the social share; however, the text you include here is your choice. If no article text is provided, the article abstract will be displayed on the social share landing page.

5. Drive additional traffic with a web article URL

When you choose to use the social share landing page, you can still provide a link to articles that are also available on your website. Add a web article URL on the social sharing tab in article properties and a link to your web article will be included on the social share landing page.

6. Make sure you use top-level collections and article links correctly

If you use one top-level collection for Phone & Tablet devices, a link to the article is generated and will display on the social share landing page. Clicking this link will go to the article in the mobile app (provided the app is installed). Note: A link is not generated when two top-level collections are used because articles may be different across phones and tablets.

7. Drive app downloads with a promotion banner

The banner at the top of the social share landing page will display your brand image and buttons to enable users to install your app. Upload your brand image on the basic tab in Project Settings. This image is also used in your app menu.

App buttons will be displayed for each app URL you enter on the store tab in Project Settings. When a user views the social share landing page in a mobile browser, only the button for that platform will display.

If you have used Adobe Acquisition Tracking, you can track the complete article share loop from shares out (social shares), to resulting received share views (social share referrals) to app installs. In the app URL fields, paste the tracking URL for each app instead of the store URL.

8. Enable social sharing without rebuilding your app

You can enable social sharing at anytime without rebuilding your app. Checking the box to enable social sharing on the basic tab in Project Settings will turn on the share icon in the header of your app and make article sharing available to your users.

9. Measure and optimize with social analytics

DPS 2015 includes new social analytics reports. Use these reports to measure the results of social sharing in your DPS app.

  • Engagement of current user with Social (Social Shares: # of article shares to a network e.g. Facebook, Twitter)
  • Engagement of potential new users (Social Share Landing Page Views: # of article SSLP views)
  • Impact of different share networks (Social Share Referrals: # of article SSLP views that came from different networks e.g. Facebook, Twitter)
  • Successful app installs from the Social Share Landing Page (Requires App Acquisition tracking)

With these tips, you can extend the reach of your content and brand to new users through email, text messages and a variety of social networks. Happy sharing!

Question for our readers (please answer in the comments section below):

How do you create mobile content that is not only engaging but also shareable?